SEO: In-House or Outsource?

SEO: In-House or Outsource?

The internet has become the main marketplace for companies to do business and attract new customers which requires much more than simply having a website.  Think of your website as your storefront, if no one can find your store then you cannot expect to do much business.  The best way to attract new customers to your website and improve online visibility is through effective search engine optimization (SEO) strategies.  Good SEO strategies include a combination of activities both on-site and off and usually require a team of experienced professionals to successfully implement including analysists, technical specialists, copywriters, strategists, web designers, and front and back-end developers. SEO has become an important part of marketing and sales strategies which means that the question for businesses is not if they should invest their time or resources into developing an SEO strategy, but rather how they want to invest in an SEO strategy that will best achieve their marketing goals.  Companies can choose one of the 2 approaches: they can either handle the SEO in-house or outsource their internet marketing to an agency that specializes in SEO strategies.  There are advantages and disadvantages with each approach and deciding which one is best for your company largely depends on your company’s goals, budget, and the importance of online marketing to your overall marketing campaign.  The following guide lists some of the advantages and disadvantages of handling your SEO in-house and outsourcing your SEO to an agency. Handling Your SEO In-House Advantages of In-House SEO In-House SEO Manager Knows the Business: In order to develop a good SEO strategy, it is important for the SEO...