Good Work Plumbing and Electrical – Web Design Case Study

One of the ways we at Proceed Innovative help improve the rankings and online visibility of our clients is with complete web design services.  We redesign websites with user friendliness, mobile friendliness, and basic SEO principles in mind to improve its look, functionality, and search engine rankings.  When we complete a new web design for our clients, they often experience a jump in rankings and traffic which helps generate more leads and improve the overall ROI of the website.  Our most recent new web design was done for our client Good Work Plumbing and Electrical to improve their outdated website.

Company Profile

Good Work Plumbing and Electrical is a licensed plumbing and electrical contractor that services the western suburbs of Chicago.  Their owner Patrick Galvin has been operating Good Work Plumbing and Electrical for over 30 years.

When Good Work Plumbing and Electrical came to Proceed Innovative for SEO and web design services, their website had an outdated design that was not mobile friendly.  As if the outdated design wasn’t enough, having a website that is not mobile friendly puts you at a major disadvantage.  The website was also poorly optimized which made it difficult to be found through search.  Most of the leads for Good Work Plumbing and Electrical were coming through word of mouth.

Improved User Experience and Search Engine Rankings

The new web design for Good Work Plumbing and Electrical is a vast improvement on the old design in many ways.  The website now has a fresh, visually appealing design that has been updated with better navigation to improve its appearance and usability.  Users can easily navigate between service pages and even use the new search function within the website.  We also included a Schedule Your Appointment button that appears on every page to take users directly to an online contact form.

One of the most important features of the new web design is its mobile friendliness.  The old web design was so outdated that it did not load or display properly on mobile devices.  This is a major issue considering that more than half of all internet searches are done on mobile devices and users will quickly leave a non-responsive website, if they find it at all.  The new web design for Good Work Plumbing and Electrical is mobile friendly and displays properly on all mobile devices.  Mobile users can fully navigate the new website from their devices and even contact Good Work Plumbing and Electrical directly through the website.

The newly designed website for Good Work Plumbing and Electrical has already shown some improvements.  This website now ranks for many related keywords on page 1 in the Google search results when the previous website was buried deep in the rankings.  This has lead to an increase in calls from people who are now finding Good Work Plumbing and Electrical online.

SEO Web Design from Proceed Innovative

The new web design that we completed for Good Work Plumbing and Electrical improved the look and functionality of the website, the search rankings, and the responsiveness of the website to display and function properly on mobile devices.  Proceed Innovative is a certified Google Partner which means that we always create new web designs with proven SEO principles and Google’s best practices in mind.  Contact our SEO and web design experts at Proceed Innovative to learn more about how our web design services can improve the ROI of your website.

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