Digital Marketing Services
The digital marketing professionals of Proceed Innovative, LLC are dedicated to helping you create and execute an internet marketing plan that suits your business and goals. The traditional avenues for marketing have shifted as the internet has now become the most important medium for marketing, especially if you are a small business. A solid internet marketing plan consists of many facets to help boost search engine rankings, traffic, and conversions to your website and there is no universal digital marketing plan that will provide the right solution for every business. Each business is unique and should have an internet marketing plan that best suits its interests and target audience. With so many customers searching online for answers to their questions and businesses to help with their needs, digital marketing has never been more important. Whether you are an entrepreneur or large corporation, digital marketing can help to boost your sales and grow your business. But with competition that grows stronger everyday, being found online can be challenging; businesses can become buried by competitors despite providing the best services in their industry. Effective digital marketing will not only help to improve your online visibility, but help to grow your business. Proceed Innovative provides effective digital marketing services for businesses of all sizes throughout the United States. Our experts work with businesses in various industries and have years of experience in generating leads from their online presence.
Importance of Digital Marketing
With millions of searches conducted everyday on search engines, there are numerous opportunities for businesses to generate traffic, leads and sales from their online presence. But it can also be challenging and time-consuming to develop and maintain an optimized presence to provide the best experience for your potential clients. Effective digital marketing requires detailed research, implementation, monitoring results and continuous refinement. It is a continuous cycle that resembles the ongoing maintenance needed to sustain an effective campaign.
Our Internet Marketing Services
Proceed Innovative is a Chicago digital marketing company located in Schaumburg and has been serving clients nationwide since 2003. When working with Proceed Innovative, you can expect ongoing support, professionalism, and dedication to your digital marketing campaign as our experts are trained and experienced in these fields. We are proud to be a Google Partner, meaning we follow Google’s best practices to rank high on the SERPs (search engine results page), generating the right traffic and conversions, or leads from your website.
Why Proceed Innovative
Proceed Innovative has been serving clients nationwide since 2003. We are incredibly proud to have helped our clients grow their businesses by growing their online presence. Our core focus is to bring new sales opportunities to clients, and our core values include each of the following:
- Be effective, efficient and results-driven
- Be passionate about or work and clients’ success
- Pursue growth and learning
- Keeping our commitments to our clients
- Keeping our commitments to our team
- Build a financially-strong and profitable company
- Keep it a fun place to work and create
As we live by these core values everyday, we know we wouldn’t be where we are today without them. It is these values that allow us to help our clients grow their business through effective and efficient digital marketing services. Our online marketing services can include any of the following:
SEO – Search Engine Optimization (Organic Search)
Designed for long-term success and continuous growth of your business, SEO is the neverending process of website optimization in which our proven strategies are applied and refined to keep your website on top of the SERPS. Our internet marketing experts follow a proven process that has resulted in continuous success for our clients; this includes keyword and competitive research, on and off-page optimization, directory submissions, online reporting and ongoing refinement. They also stay updated on new and updated search engine algorithms so your website always provides the best user experience on all devices.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their online ads is clicked. You can have online ads on search engines like Google, social media sites like Facebook, YouTube and many other websites. Google Ads can be set up quickly and turned on and off easily, but difficult to generate your return on investment (ROI). Similar to SEO, pay-per-click (PPC) management requires research, targeted keywords and ongoing refinement to help you rank above your competitors and generate leads. The biggest benefits include the ability to turn the campaign on and off as well as choose your own budget and targeted area. Our PPC professionals are skilled in creating targeted, optimized campaigns with ads that accurately reflect your business to generate qualified leads when you are ready.
Studies have shown that a website should be re-designed every 5-6 years to maintain a fresh, modern appearance. Technology improvements, industry demand, customer expectations, business changes are some of the many reasons to redesign your website. A fresh, new design on your website will reflect a modern, professional outlook on your business, showing customers that you are active online and ready to respond when needed. Our professionals have years of experience in building fast, mobile-friendly websites that allow users to easily navigate and find what they need. We will also work with you every step of the way to create a website that best represents your business and values, one that you are proud to call yours.
One aspect of SEO marketing that has grown in importance over the years is local search engine optimization to help capture the local market. The majority of searches done for products and services are local in nature as users are looking for a business near them, and about 80% of local searches result in the user taking the desired Call to Action. With the growing popularity of Google My Business and other directories, your local listings are the new face of your online business, and your website is the meat behind them. When both are well-optimized and clearly visible online, your customers can easily find what they need and convert. This in turn will allow you to focus on what you do best while increasing your return on investment.
As the future of marketing relies on mobile devices, having a mobile-friendly website has never been more important. Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Google is already favoring mobile friendly sites. Mobile device usage has skyrocketed in the past few years and is only expected to increase as smart devices become more accessible. Having a mobile-friendly responsive website that is well optimized for search engines is a must for a business of any size.
One of the biggest challenges in running a business is generating sales leads. But when working with Proceed innovative, we can help with this process by using proven digital marketing strategies to generate qualified leads for you to turn into sales. Each lead is sent directly to you, either by phone calls or forms, allowing you to focus on what you do best and serve your customers. Each lead is also exclusive, meaning the lead is sent to you and only you, so you have the best chance at making the sale.
Because internet marketing campaigns are multi-faceted with several strategies going at once, measuring the success of the campaign can be quite complex. Traditionally, clicks, page views, and search engine rankings were sufficient to measure the success of an internet marketing campaign but the expansion of internet marketing strategies along with the ever evolving nature of the internet requires more in-depth analytics to measure the success. Our experts at Proceed Innovative use a variety of third party reporting and analytics tools to measure the performance of each tactic used in your SEO campaign. We offer a consultative approach in which we help you analyze the statistics and make adjustments to your campaign to help better meet your marketing goals. The internet marketing team at Proceed Innovative has been helping businesses create and implement cost effective internet marketing campaigns for over a decade. We will take the time to understand your business as well as your marketing goals and create a customized solution with measurable results to help you achieve your objectives.
E-mail marketing is one of the best ways to stay connected with your customers. As it’s highly recommended to grow your email list through your website and direct marketing events, an effective email marketing campaign can generate interest and improve your brand awareness. Our digital marketing professionals develop custom, professional email templates that include specific news and details to keep your customers updated on what’s happening in your business. Our custom reports can also include metrics like campaign clicks and click-through-rate to see which content generated the most interest. Proceed Innovative can add email marketing services to boost your SEO campaign as needed.
Social Media Marketing
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social networks your audience spends their time on – Facebook, LinkedIn and other platforms. Proceed Innovative offers social media marketing services to SEO clients that can benefit from these services.
For more information about our digital marketing services, or to request a free proposal, please give us a call at 800-933-2402 or fill out a contact form. We will be happy to speak with you!