Tips for Writing SEO Title Tags and Meta Descriptions for High CTR
If your web pages routinely rank among the top results in the SERPS but your traffic is not very high, it could be that the content of the title tags and meta descriptions is not enticing enough to make the user click through to your website. The following tips will help you write more effective title tags and meta descriptions to help improve the click through rate (CTR) of your pages that appear high in the SERPS.
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How to Grow Your Local Business with Online Marketing
In honor of National Small Business Week, Google has recently presented some great online marketing tips of how businesses can increase their online visibility. By creating or claiming your free Google My Business listing, here’s how to grow your business locally.
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Increase Website Traffic and Conversions with AdWords Similar Audiences
Discover how to find people, or audiences, with the same characteristics as those who have recently purchased from your business. Targeting those qualified audiences in Adwords can significantly improve website traffic, click-through-rate, and conversions. Watch the Google video and call us for details – 800-933-2402.
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How to Grow Your Business with YouTube Video Ads
Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing agencies, like Proceed Innovative, around the country to help set up and manage video marketing campaigns for businesses that may not have the time or resources to do it themselves.
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What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation
Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. See how businesses benefit from machine learning and Google’s machine learning tools and best practices.
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2018 SEO Trends to Look Out For
The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year. It is very important for SEO marketers to be aware of new trends and changes, and to accommodate for them by adjusting their digital marketing strategies.
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How to Increase ROI with Remarketing Lists for Google Search Ads (RLSA)
Want to increase the ROI of your PPC campaign? Learn about RLSA and how you can use it to bring customers back to your website. Proven to increase conversions.
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Reasons Your Landing Page Is Not Generating Enough Leads
If you have a landing page that turns out too few leads, it’s probably time to take a closer look and find out why. Here are some of the possible reasons your landing page fails when it comes to generating leads for your business.
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How to Optimize Your Website Marketing for Mobile Devices
With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers.
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Visitor to Customer: How content can organically drive traffic
The better your content, the more likely you are to attain the substantive website traffic necessary to generate online authority, build brand recognition, and convert prospects into lifelong clients.
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