How to Grow Your Business with YouTube Video Ads
Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing agencies, like Proceed Innovative, around the country to help set up and manage video marketing campaigns for businesses that may not have the time or resources to do it themselves.
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What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation
Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. See how businesses benefit from machine learning and Google’s machine learning tools and best practices.
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2018 SEO Trends to Look Out For
The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year. It is very important for SEO marketers to be aware of new trends and changes, and to accommodate for them by adjusting their digital marketing strategies.
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How to Increase ROI with Remarketing Lists for Google Search Ads (RLSA)
Want to increase the ROI of your PPC campaign? Learn about RLSA and how you can use it to bring customers back to your website. Proven to increase conversions.
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Reasons Your Landing Page Is Not Generating Enough Leads
If you have a landing page that turns out too few leads, it’s probably time to take a closer look and find out why. Here are some of the possible reasons your landing page fails when it comes to generating leads for your business.
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How to Optimize Your Website Marketing for Mobile Devices
With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers.
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Visitor to Customer: How content can organically drive traffic
The better your content, the more likely you are to attain the substantive website traffic necessary to generate online authority, build brand recognition, and convert prospects into lifelong clients.
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Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation
In October, Proceed Innovative hosted a Google Partners Connect presentation on how to market your healthcare business online and make the most of your advertising budget. In this article, you will learn new healthcare marketing strategies that are highly recommended from Google, proven not only to maximize conversions but retain customers.
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Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation
The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B). Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing – for more information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies read this article.
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How to Increase Sales with a Short Customer Attention Span
While this time of year is one of the best to take vacations as a result of lower airline tickets and slow business, there is still much to learn about upcoming and even current consumer behavior trends. Google has revealed some exciting new information about customer attention spans and their video watch times as they flock to their TV’s at prime time. Check out how you can take advantage of this new opportunity while creating and optimizing your content to increase website traffic and even sales. Predicting Upcoming Trends While you may have already noticed, the number of screens... read more
