Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation
The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B). Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing – for more information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies read this article.
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How to Increase Sales with a Short Customer Attention Span
While this time of year is one of the best to take vacations as a result of lower airline tickets and slow business, there is still much to learn about upcoming and even current consumer behavior trends. Google has revealed some exciting new information about customer attention spans and their video watch times as they flock to their TV’s at prime time. Check out how you can take advantage of this new opportunity while creating and optimizing your content to increase website traffic and even sales. Predicting Upcoming Trends While you may have already noticed, the number of screens... read more
The Importance of Email Preview Text
One of the most effective ways to improve the open rate of your email marketing campaigns is with preview text. This guide explains what email preview text is, why it is important, and the best ways to use preview text to improve the open rate of your email marketing campaign.
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2017 Email Marketing Trends and the Future of Email Marketing
This guide covers the top email marketing trends of 2017 as well as future trends predicted by experts in the field. Email marketing is an important element of digital marketing campaigns that is here to stay.
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Grow Your Business with a Video Marketing Campaign: The Power of YouTube
Proceed Innovative is a proud Google Partner and we host live events to reveal Google’s latest advances and product updates. This week’s presentation demonstrates the power of YouTube and how video marketing can benefit small businesses.
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Statistics Show Why your Company Should Have a Video Marketing Campaign
The old adage “content is king” still rings true when it comes to digital marketing, but the type of content that is most important is changing. There is no doubt that text based content such as service pages, blog articles, press releases, and others are still very important, but online videos are quickly becoming the most consumed medium on the internet. The rise of online video consumption has a lot to do with changing user behaviors online. Most internet users are “on the go,” browsing the internet on tablets and smartphones more often than on desktop or laptop computers. ... read more
Build Your Business Reputation: The Power of Online Reviews
With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review.
Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors.
Grow Your Home Services Business Online: Google Partners Connect Presentation
This article provides a summary that includes the highlights of Google’s presentation describing the importance of digital marketing to the home services industry, and ways in which home services can grow their business online. You can also watch the video for the full presentation.
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Jasmine Panayotov of Proceed Innovative Named to Insights Success Magazine’s 30 Most Inspirational Leaders in Business List
Insights Success Magazine recently included Jasmine on their list of The 30 Most Inspirational Leaders in Business which recognizes business leaders that take an innovative approach to managing their business and their team.
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Ransomware Alert: Protect Yourself from Malware
This past Friday, a worldwide malware attack called WannaCry affected over 100,000 organizations across 150 different countries. Malware protection is important to prevent attacks on your computer from ransomware. The following tips will help you stay protected.
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