The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B). Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing – for more information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies read this article.read more
One of the most effective ways to improve the open rate of your email marketing campaigns is with preview text. This guide explains what email preview text is, why it is important, and the best ways to use preview text to improve the open rate of your email marketing campaign.read more
This guide covers the top email marketing trends of 2017 as well as future trends predicted by experts in the field. Email marketing is an important element of digital marketing campaigns that is here to stay.read more
Proceed Innovative is a proud Google Partner and we host live events to reveal Google’s latest advances and product updates. This week’s presentation demonstrates the power of YouTube and how video marketing can benefit small businesses.read more
With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review.
Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors.
This article provides a summary that includes the highlights of Google’s presentation describing the importance of digital marketing to the home services industry, and ways in which home services can grow their business online. You can also watch the video for the full presentation.read more
Jasmine Panayotov of Proceed Innovative Named to Insights Success Magazine’s 30 Most Inspirational Leaders in Business List
Insights Success Magazine recently included Jasmine on their list of The 30 Most Inspirational Leaders in Business which recognizes business leaders that take an innovative approach to managing their business and their team.read more
This past Friday, a worldwide malware attack called WannaCry affected over 100,000 organizations across 150 different countries. Malware protection is important to prevent attacks on your computer from ransomware. The following tips will help you stay protected.read more