Generating quality leads is difficult for many contractors. It takes time and dedication to generate relevant leads, and if your business does not generate leads effectively, you could lose out on high paying jobs to your competitors.
The most effective way to generate quality leads for your business is through online marketing. More people search online for contracting services than through other means, especially if they need emergency contracting services like disaster restoration. A solid online marketing strategy will help your business capture quality leads which will increase your conversion rate and improve your ROI.
When forming an online marketing plan for lead generation, make sure you follow these 4 steps:
- Optimize your website: Your website is often what first introduces your brand to potential customers. You must make sure your website is mobile friendly, loads quickly, has clear call to actions, and updated, relevant content.
- Take advantage of online profiles: Businesses can easily increase their online reach through social media profiles like Facebook and Google My Business listings. These platforms can easily connect you directly to potential customers, and they are free to use.
- Convert your leads: Effective contractor lead generation will bring potential customers to you, but it is up to you and your staff to convert the lead into a job. Make sure your business has established specific steps for your staff to reach out to potential damage restoration leads and follow up within a reasonable timeframe.
- Email marketing: Email marketing is a great way to retain your customers. Make sure your emails contain valuable information for your customers, including tips, new services, deals, and videos, and keep them concise so your recipients are more likely to read them.
For more information on these online marketing strategies to generate quality sales leads for contractors, read the full post.