ServiceMaster Dallas – Custom Web Design case study

 Mobile Traffic
 Organic Traffic

Company Profile

ServiceMaster of North Texas is a ServiceMaster franchise located in Garland, TX that provides disaster restoration and cleaning services to Garland, Plano, Dallas, and the surrounding communities in northern Texas.  Owner Larry Hutson purchased ServiceMaster of North Texas in 1987 after a 20-year career in real estate and the business has since expanded to provide more residential and commercial services over a larger area.  The staff and technicians of ServiceMaster of North Texas are dedicated to serving their local community and their high quality services have earned them several awards including the 2011 Farmers Franchise of the Year award given to the top performing ServiceMaster franchise.

The SEO and Website Design Project

Proceed Innovative added ServiceMaster of North Texas as a client to in 2014. In 2016 the client decided to update their custom website and our web design team did a complete overhaul on their website to give it a fresh, responsive design that displays properly on all mobile devices with a more user friendly navigation.  Each page is highly optimized with SEO friendly features to help increase organic search traffic to the website and the responsiveness of the new design will help attract more mobile searches as these users can navigate the entire website and submit a contact form directly from their device.  The improved navigation menus make the website more user friendly as users can easily find the service pages they need and each internal page has a contact form built right into the right navigation menu.


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