Project Description

This custom web design case study shows how ServiceMaster of North Texas worked with Proceed Innovative to update its website, ServiceMasterDallas.com, with a fresh, responsive and SEO-friendly design.

ServiceMaster of North Texas is a ServiceMaster franchise located in Garland, TX that provides disaster restoration and cleaning services to Garland, Plano, Dallas, and the surrounding communities in northern Texas. Owner Larry Hutson purchased ServiceMaster of North Texas in 1987 after a 20-year career in real estate and the business has since expanded to provide more residential and commercial services over a larger area. The staff and technicians of ServiceMaster of North Texas are dedicated to serving their local community and their high quality services have earned them several awards including the 2011 Farmers Franchise of the Year award given to the top performing ServiceMaster franchise.

Inside the Web Design Case Study: Challenge and Strategy

How Proceed Innovative approached the project, from the client’s goals to the redesigned website that delivered them.

The Challenge

Proceed Innovative added ServiceMaster of North Texas as a client to RestorationMasterFinder.com in 2014. In 2016 the client decided to update their custom website ServiceMasterDallas.com.

The client needed:

  • A fresh, modern design
  • A responsive layout that displays properly on all mobile devices
  • More user friendly navigation
  • Better SEO performance to increase organic search traffic

Our Strategy

Our web design team did a complete overhaul on the website to give it a fresh, responsive design that displays properly on all mobile devices with a more user friendly navigation.

The new website includes:

  • SEO friendly features on every page to help increase organic search traffic
  • Responsive design so mobile users can navigate the entire website and submit a contact form from their device
  • Improved navigation menus so users can easily find the service pages they need
  • A contact form built right into the right navigation menu on every internal page

The responsiveness of the new design helps attract more mobile searches, since these users can browse the whole website and get in touch directly from any device.

The New Website Design

The redesigned ServiceMasterDallas.com displays properly on all mobile devices and makes it easy for visitors to find services and get in touch.

ServiceMaster Dallas custom website design by Proceed Innovative

Need a Website That Brings in More Leads?

Proceed Innovative builds websites and SEO strategies designed around real business goals.

Whether the goal is generating more qualified leads, ranking higher in search results, or reaching more customers on mobile devices, our team develops strategies focused on measurable results. Your business could be the next web design case study on this page.

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