SEARCH ENGINE OPTIMIZATION ASSOCIATE

Location: Schaumburg, IL

Employee Type: Full-Time

Education: Bachelor’s degree in Computer Science

Work experience: 2 years in online marketing or SEO.

Job Duties:

Plan and develop Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies for various clients.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per click;
Perform ongoing keyword discovery, expansion and optimization;
Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Research and implement organic, and PPC search engine optimization recommendations
Research and analyze competitor advertising links;
Develop and implement link building strategy;
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B tests or multivariate methods;
Work with the development team to optimize Web site architecture or page construction for optimal visibility and ensure SEO best practices are properly implemented on newly developed code;
Provide weekly updates and monthly reports on assigned clients.