The real estate industry, admittedly, is a cut-throat one. The competition is fierce and realtors must make a good first impression to land clients. This is where digital marketing can come into play. As the world transitions to online communication, digital marketing can help direct realtors towards success.
1. Email Campaign
The email campaign continues to be a valuable tool in connecting with new customers and staying relevant to old customers. A good email campaign will funnel potential new leads through predetermined actions based on previous engagements with you and their buyer profile.
As Smart Insights reported, the real estate business has an average email open rate of about 27%, with a click-through of 3%. But these stats could increase the more relevant the content is to a customer.
2. Build a User-friendly Optimized Website
Have you ever tried opening up a site only to close it immediately because the layout is giving you a headache or it’s taking forever to load? This is a rampant issue among realtor websites considering their sites are full of photos, videos, and links.
Developing a user-friendly realtor site can be a nightmare but if done right it can significantly boost traffic and conversion. With the help of a professional website developer and a good grasp of what your client is looking for, you can create a responsive site visitors will respond positively to.
Don’t forget to optimize your website. If search engines cannot find your site, it is highly unlikely your prospective customers will be able to either.
3. Pay-per-click Advertising
Also referred to as PPC, this is an excellent strategy for real estate agents looking to acquire new clients. Essentially, realtors pay for the ads that get displayed on websites and social media platforms. Clicking on it will take the viewer to a landing page where a call-to-action will be presented to them. PPC is a great way for realtors to find new clients who are genuinely interested in the service that they’re offering.
PPC ads are usually targeted towards those who have searched for related phrases and keywords on search engines.
4. Do Virtual Tours
Buying a home is not something that can be done in an instant. It’s a huge investment and therefore needs a detailed understanding. Realtors are the industry expert that makes the process easy and seamless for the buyer.
A new trend in the real estate industry is showing a place through the comforts of people’s computers or mobile screens. These virtual tours also serve the realtor as a form of video content which in itself generates about 49% of revenue compared to non-video strategies. It can also give prospective clients an idea of what the place looks like and what it has to offer.
5. Social Media Marketing Strategy
Social media marketing strategy isn’t just about posting real-estate content on your Facebook page. If you’re looking to get results, you need a full-fledged social media marketing strategy. This consists of posting on your social media pages new or existing listings, case studies, team bios, success stories, and relevant news articles.
6. Consider Influencer Marketing
The rise of social media also paved the way for influencer marketing to become the latest trend. Simply put, influencer marketing involves the endorsement of products and services using influencers, people, or organizations that are considered to be tastemakers or social influence within a given field.
Influencer marketing has almost limitless scope and they could very well be used to leverage a real estate agency by pointing out its services, strengths, and their messaging to their target audience.
7. Hosting a Webinar
And finally, the world of real estate is more than just selling houses, it’s selling yourself. Hosting a webinar is a wonderful way for prospective clients to see who you are, what you are about, and what you have to offer to them. Hosting a webinar or an online workshop is also a great way to reach a large audience while staying relevant within the industry.
Lily Brooks is a passionate blogger and informative content writer who loves to write about social media marketing, seo tips, and web designs. She is currently working with Adfluencer, Germany’s leading agency for influencer marketing.