Assisting Hands Schaumburg – Home Care Marketing Case Study
At Proceed Innovative, our core focus is to bring new sales opportunities to our clients. After building an efficient and effective home care marketing campaign for Assisting Hands Schaumburg, they noticed a dramatic improvement in online leads. Our digital marketing experts continuously monitored and refined the campaign, helping them grow their home care business.
When analyzing the results and making improvements, they received more phone calls and forms, qualified leads that they converted into clients.
About Assisting Hands Schaumburg
Assisting Hands Schaumburg is a home health care agency that serves the northwestern suburbs of Chicago, including Schaumburg, Hoffman Estates, Elk Grove Village, Park Ridge, Norridge, Niles, Harwood Heights and the surrounding areas. Their home care services help senior citizens, adults with disabilities and recovering patients with daily tasks like meal preparation, transportation, light housekeeping, companionship and more.
When they were struggling to find leads for their business, they also needed work for caregivers to serve clients. Their website is hosted on the Assisting Hands Home Care corporation site, but was not optimized to rank in the search engine results pages (SERPs). Most of their marketing was by word of mouth.
Home Health Marketing: Improved Search Engine Rankings and User Experience
After implementing our proven SEO process to optimize the current pages and add new ones, the changes began to take effect. Assisting Hands Schaumburg noticed the increase in leads as the keyword rankings improved over time.
Our digital marketing professionals added more content to the website that included service pages, videos, blogs, resource pages and much more. We also improved each call to action button, making it easier for potential clients to contact their business.
As a local business, Assisting Hands Schaumburg must also rank in the local search results, including in Google Maps. So we optimized their Google My Business listing, adding the necessary categories, website, phone number, services, images and more. We also added local listings to other online directories, including Bing, Apple Maps, Waze and more. Now the client ranks high in the search results when looking for a home care agency in Schaumburg.
After the initial updates, Proceed Innovative reviewed the keyword rankings and identified new opportunities to rank in additional cities for their services. With continuous refinement and addition of new content, Assisting Hands Schaumburg saw a 151% increase in organic traffic and 750% increase in online forms from potential clients.
Home Health Marketing Services
Tailored specifically for home care businesses, Proceed Innovative provides home care SEO services for various Assisting Hands Home Care franchises across the U.S. We have a proven process that has increased both organic traffic and conversions through forms and phone calls to help these home care agencies grow.
Through on- and off-page SEO, optimizing local listings and adding clear call to actions throughout the website, each of our clients have seen continuous growth, like Assisting Hands Schaumburg.
If you are looking for home care marketing services for your business, contact Proceed Innovative. Our proven process will help boost your leads while providing the best online experience for your users.
Please fill out a form or give us a call at (800) 933-2402 for a free proposal.