Case Study

+61% Mobile Traffic
+16% Organic Traffic

Company Profile

Allen Gabe Law, LLC is a law firm that specializes in matters of family law, real estate law, litigation, and corporate law. The law firm has over 40 years of experience in each of these areas and offers personalized, sophisticated, and comprehensive legal counsel to families, businesses, and individuals throughout Cook County, Lake County, DuPage County, Kane County, Will County and Kendall County, IL.

Online Presence

The goal of Allen Gabe Law, LLC’s website is to provide useful information about their legal services to potential local clients as well as leads generation via forms and phone calls.  As a result of the SEO services provided by Proceed Innovative, the website had good local rankings on Google but was developed using old technology and the design was not mobile friendly.

AllenGabeLaw - Old Website

Old Design

Website Redesign Goals

Based on analytics statistics, we discovered that 45% of the website clicks from Google were done on mobile devices, so the website redesign project targeted the following goals:

  • Responsive mobile friendly design
  • Modern business layout
  • Better and user friendly navigation
  • Better calls to action

The previous design had become pretty out of date and the client wanted a more modern design that would be more user friendly so that visitors could better navigate the website and find the form to submit a request for a consultation.


AllenGabeLaw - Proceed Innovative Web Design

The new web design was launched in September 2015 and showed improved results in the first month of going live.

    • Mobile traffic increased 61% compared to the mobile traffic in the last month with the previous web design



  • Organic traffic increased by 16%.


It is extremely important to have a website with a mobile friendly design as more internet searches are done on mobile devices than on desktop computers and many mobile users will immediately leave a website that is not mobile friendly. Also Google and other search engines consider the mobile friendly feature a ranking factor.

Visit for details.


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