8 Digital Marketing Strategies, your Competitors are Using

8 Digital Marketing Strategies, your Competitors are Using

Digital market trends evolve consistently. The strategies that might have worked 3 years back, probably won’t work for your digital marketing agendas without alterations. The upcoming trends in digital marketing will transform the way small companies reach their target audience. Implementing various digital marketing strategies will give you an opportunity to maximize your resources without having to sacrifice a significant amount of your budget. Therefore, you can formulate an effective strategy, irrespective of the size of your business. Since these digital marketing strategies are widely used by both small businesses and bigger companies, it is no longer about who has the resources, but who makes the wise investment decisions. For this reason, you must use digital marketing for your business to thrive. Online/TV Advertising The initial step you need to consider when it comes to implementing a robust marketing strategy is communication. Therefore, it is essential to assemble your team together and help them understand the essence of your campaign. Lucky enough, there are many cloud software programs that can help you and your team members plan these projects without much stress. Once you have communicated with your team members, you can then define the kind of marketing strategy you should use. Make a wise decision on where you intend to invest. This can be either video or print. The moment you decide on the channel to use, you need to set the budget for the marketing. YouTube is a form of online TV even though it is one of the most used search engines on the internet. Note that the majority of people have online TV services such...
The Pros of Combining SEO & PPC and Working with a Google Partner

The Pros of Combining SEO & PPC and Working with a Google Partner

With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital marketing strategies available is not an easy task, and there is no single right answer for every business. Even so, by focusing efforts on the point of highest visibility, one can improve their chances of success. With just about 90% of the global search engine market share, Google is THE place to drive online visibility for your business. Because of Google’s never-ending quest for SERP perfection, developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities. Let’s first review what SEO and PPC are, and how they factor into online visibility. What is SEO? SEO, short for Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. With SEO, a website is ranked organically as a result of many factors, including: Keywords Link-building Content quality Website & mobile optimization Social media HTML formatting What is PPC? PPC (pay-per-click) advertising enables you to purchase ads directly that are placed at the top of a search engine result page (SERP). PPC ads are always listed above the organic search results and marked in a way that users know they are paid. Basically, you pay for every click on your ad. The larger...
2018 SEO Trends to Look Out For

2018 SEO Trends to Look Out For

The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year.  User behavior is constantly evolving as more people turn to their mobile devices for online searches and browsing, and Google’s updates and algorithm changes continue to affect the way websites are crawled and ranked.  At the beginning of each year, people across the SEO marketing industry speculate on what new trends will emerge in the coming year. The SEO trends discussed below are the most likely to emerge and affect the SEO landscape in 2018. It is important for online marketers and business owners to be aware of these possible major SEO trends so they can prepare and adjust their marketing strategies. If you need assistance adjusting or implementing a digital marketing strategy for your business, there are Google certified SEO marketing agencies that can help. Continued Rise of Voice Search Voice search is quickly becoming the preferred way to make online searches as it experienced a massive jump in 2017.  The use of voice search started when the feature became common on smartphones, and the rise in popularity of devices such as Amazon Alexa and Google Home has helped it grow.  Approximately 20 percent of Google searches are currently done using voice search and ComScore expects half of all searches to be done through voice search by 2020.  Voice search has made enough of a mark on the SEO industry already that industry professionals must acknowledge and account for its use. The biggest impact that voice search will have on SEO marketing is the use of keywords.  Search queries...
Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

In October, Proceed Innovative hosted a Google Partners Connect presentation on how to market your healthcare business online and make the most of your advertising budget. Proceed Innovative, a proud Google Partner, is currently working with various businesses in the healthcare industry, implementing targeted strategies that are aimed to reach their audience at the right time. In this article, you will learn new healthcare marketing strategies that are highly recommended from Google, proven not only to maximize conversions but retain customers. The video below also demonstrates these principles, followed by a detailed Question and Answer session at the end. If you would like additional assistance in healthcare advertising, our internet marketing managers have years of experience to help you achieve your goals. Proceed Innovative not only remains updated on the latest trends in the digital marketing industry, but we have access to a number of different marketing tools and information that allow us to accurately measure and analyze data. This way, we can measure success while continuing to develop the best strategies to help healthcare businesses expand their online presence and convert their potential customers. Consumer Behavior is Changing The Partners Connect presentation began by stressing that digital is driving significant changes in consumer behavior across all industries and on all devices. But the use of mobile devices is growing stagnantly, always within short reach, and allowing us to access mountains of information at any time. As a result of this advantage, consumer behavior has changed in that they are: Developing higher expectations. Consumers expect to find something new; they always want to know the latest and greatest trends....
Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B).  Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing that included information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies. Professionals that engage in B2B marketing know that it is a different matter than B2C marketing, and therefore it must be approached differently.  In this presentation, Google representatives highlight important industry trends and data collection technologies that you must be aware of, as well as how to leverage these trends and data into a solid B2B marketing strategy.  You can view the entire presentation from Google in the video below, or continue reading this article for a summary of the main points. If your company is a B2B seller and you would like to improve your B2B marketing strategy for a better conversion rate, talk to our digital marketing professionals at Proceed Innovative.  We are a certified Google Partner that has helped many B2B companies improve their marketing strategies for a better conversion rate and higher ROI.  We know that you are busy running your business; let our professionals collect and leverage your data to create a B2B marketing strategy that targets your audience at the right time and place in the buying process. B2B Industry Trends Google representatives begin this presentation by discussing past and current industry trends to show how the B2B market has changed in the past ten years, and how these changes should influence your B2B marketing strategies.  In 2008,...