Video Marketing As Part of Your Digital Marketing Strategy

Video Marketing As Part of Your Digital Marketing Strategy

Video marketing is extremely powerful in today’s digital-centric society. But what exactly is it and how do you best utilize it as part of your overall digital marketing strategy? What is Video Marketing? Unsurprisingly, video marketing is the use of videos to promote your brand or product. It can be used via social media such as Facebook, SnapChat, Instagram and YouTube, by posting on your own website or via marketing emails. Video marketing doesn’t necessarily have to be a direct advertisement of your services or products. It doesn’t have to be like the traditional adverts you’ve seen on television over the years either. It can be short and humorous or long and informative videos posted in order to increase interactions with your customers on social media. What are the benefits of Video Marketing? Video marketing is becoming increasingly popular. In fact, mobile video usage has increased by almost 10 million daily views over the last two years. Customers are more likely to take notice of your information if its provided in video format. In fact, some research suggests that you can boost email open rates by 19% and improve click-through rates by 65% just by including the word “video” in the subject line. Image source: offers.hqplrstore.com   According to another survey, 54% of consumers said they wanted more video content from brands or businesses they support. Video content is also a fantastic Search Engine Optimization tool as it can build back-links to your site, increase likes and shares on social media and drive traffic to your website. Video also boosts information retention. When we hear something, on average we...
How to Grow Your Business with YouTube Video Ads

How to Grow Your Business with YouTube Video Ads

Video Ad Creation and Management Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing agencies, like Proceed Innovative, around the country to help set up and manage video marketing campaigns for businesses that may not have the time or resources to do it themselves. As a proud Google Partner, Proceed Innovative has years of experience in the field of digital marketing, specifically with search engine optimization (SEO), paid advertising (AdWords), and web design. When working with us, we will not only create an optimized campaign but implement a number of strategies over time to deliver qualified results. If you have any questions regarding the Google presentation, please don’t hesitate to reach out to our digital marketing experts for help! How Video Plays into Today’s Consumer Journey The presentation began with speaker Bart, a regional product specialist, who discussed how video plays into today’s consumer journey. He also demonstrated how businesses can take advantage of YouTube, the video search engine giant, to drive performance from their video ads. Taking Video from Attention to Action Bart begins his presentation by stating that video is the most powerful story-telling platform used for advertising today, using sight, sound, and motion. He explains that search captures people, but video moves people. With video, companies are able to: Tell their story Demonstrate their competitive advantage What makes their product/service special Drive strong business results Bart continues that Google is also optimizing their search results to feature videos on...
Grow Your Business with a Video Marketing Campaign: The Power of YouTube

Grow Your Business with a Video Marketing Campaign: The Power of YouTube

Proceed Innovative is a proud Google Partner and we host live events to reveal Google’s latest advances and product updates. This week’s presentation demonstrates the power of YouTube and how video marketing can benefit small businesses. Currently, many small business owners shy away from using video as a form of advertising due to its high costs, time spent, and unfamiliarity of the video marketing industry. Google understands that these businesses operate on a budget and are time-restricted as they are busy serving their own customers; therefore, this live event discusses the available opportunities of easily creating a YouTube video for your business and taking advantage of video advertising to increase ROI. As a result, businesses are presented with a new opportunity to grow their business online in a cost-effective and time-efficient manner. Recognizing the Power of YouTube At the beginning of the seminar, the presenter compares the history of video advertising of reach and attention vs. those of today. 50 years ago, reach was scarce, due to the limited number of TV channels, but attention was plentiful. But today, reach is plentiful and attention is scarce, due to the overwhelming amount of available media channels. The following are video content statistics conducted by Nielsen about the American audience today: 31% of Americans between the ages of 18 and 49 are light TV viewers. 18% of the US population has never signed up for cable. 45% of TV ads are actually watched. However, small businesses are able to grab the attention of their customer with the world’s second largest search engine – YouTube. The following statistics were conducted by Google regarding...
Statistics Show Why your Company Should Have a Video Marketing Campaign

Statistics Show Why your Company Should Have a Video Marketing Campaign

The old adage “content is king” still rings true when it comes to digital marketing, but the type of content that is most important is changing.  There is no doubt that text based content such as service pages, blog articles, press releases, and others are still very important, but online videos are quickly becoming the most consumed medium on the internet.  The rise of online video consumption has a lot to do with changing user behaviors online.  Most internet users are “on the go,” browsing the internet on tablets and smartphones more often than on desktop or laptop computers.  Online videos are a great way to reach these consumers because they are valuable, relevant, and perfect for quick consumption. The continued rise in the consumption of online videos creates excellent marketing opportunities for businesses to reach a larger audience through video marketing and advertising.  According to statistics from WordStream, video streaming accounts for one-third of all internet activity and Inc. predicts that by 2019, video consumption will account for 80% of all internet traffic.  If that doesn’t convince you of the importance of video marketing, there are a plethora of other statistics to show why a good video marketing strategy is an important part of online marketing. 80% of Internet Users Remember Videos they have Watched in the Past Month It is very easy for people to remember online videos because they appeal to our sense of sight and hearing.  Unlike text based content, video content has interesting visuals including live action, animation, and charts and graphs as well as audio to go with it.  If a user likes...
Forming an Effective Video Marketing Campaign on a Budget

Forming an Effective Video Marketing Campaign on a Budget

During a typical day, an average person finds themselves moving between several screens including their computer, TV, and smartphone.  Whether you are working, researching, checking your Facebook, or watching a TV show, you are bound to come across online videos and video advertising.  Video marketing is the fastest growing online marketing strategy and it is becoming the most direct way to reach your audience.  Video content is found everywhere on the internet from our social media feeds to news articles.  In fact, Cisco predicts that by 2020, online videos will account for 82 percent of all internet traffic.  Because of this explosion in online video consumption, a solid video marketing campaign has the potential to bring a higher ROI than other online marketing strategies. Not only is online video consumption increasing, but marketing videos are also having a major effect on their audience.  Statistics show that video marketing has a high conversion rate as 73 percent of those who watch a video are more likely to convert and 71 percent will have a more positive view of the company.  The biggest obstacle that many companies face when it comes to video advertising is the budget.  Forming and implementing a solid video marketing strategy that includes the creation of video content will require an initial investment.  However, with clearly defined goals and careful planning, you can develop an effective video marketing strategy within your budget. Clearly Define your Video Marketing Goals This is the most important step when it comes to any type of online marketing strategy.  Video marketing may be effective, but it can be difficult to make your...
7 Major Benefits of Video Marketing

7 Major Benefits of Video Marketing

If content is king in the world of internet marketing, then video content is surely seizing the throne.  Ever since video streaming became the norm, more people, companies, and associations have been watching and posting videos each year.  Approximately 61 percent of businesses in 2016 engaged in video marketing according to statistics from Wyzowl and as much as 66 percent of those businesses started incorporating video marketing into their overall marketing strategy in just the past year.  In fact, Cisco predicts that 69 percent of online consumer traffic will be for videos in 2017.  Clearly, video marketing is a growing trend and with users spending one-third of their total time online watching videos, it is important to have a solid video marketing strategy. All companies must ask themselves the same question when venturing into new forms of marketing: is it worth it?  Making a video is not exactly easy and you may have to pay a video production company to make a quality video.  However, statistics have shown that video content drastically increases online conversion rates and trust in your brand among consumers.  So yes, video marketing is worth the cost.  The following are 7 major benefits of video marketing. Marketing Videos Increase Conversion Rates When it comes to producing conversions, marketing videos yield fast, impressive results.  Statistics show that a landing page with a video about the product or service offered can experience an 80 percent increase in conversions.  Up to 90 percent of users claim that these videos help them make a buying decision and about 74 percent of users who watch a video on a product...