The internet has provided a more level playing field for small and mid-sized businesses to compete for visitors and leads with larger companies. Building a solid website for your business is a good start, but a website alone is not enough to get attention and...
There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results. The search engine giant has been the main search engine used by people browsing the internet for nearly two decades...
For decades, customers used the Yellow Pages to search for local plumbers and emergency services. However, things have changed over the years. Today’s customers rely on the Internet for information. However, they don’t always call the first plumber they see on the...
With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online. Shockingly, many businesses will invest in...
Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured...
In the ever-changing world of SEO, marketers have been dividing their ranking strategies, focusing on either general or local searches. For local businesses in this situation, it’s hard to determine what kinds of content will drive customers to their door. So, often...