The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

There is no denying that the COVID-19 pandemic has drastically changed the world.  Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus.  Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business.  One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete.  For small businesses to survive during the pandemic, they need to adjust their marketing approach.  The worst thing a small business can do is try to wait out the storm and hope things return to normal.  As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business.  Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic.  Businesses that do not adjust to...
How Lead Generation Helps Expand your Business

How Lead Generation Helps Expand your Business

One thing that has not changed about running a business is that you need to generate leads and attract new customers to succeed. However, the most effective ways to generate leads have changed significantly over time. There are many ways businesses and contractors can generate leads, including through traditional means of advertising, such as newspaper ads, radio and TV commercials, networking at tradeshows and events, effective digital marketing, and online advertising. Lead generation through digital marketing has become the most effective method as more people than ever are starting their search for products and services online. This means that if you do not have an online presence, you can miss out on a lot of good leads to your competitors. Generating Quality Leads Effectively generating quality leads online can be time consuming and difficult for businesses, especially if they do not have a dedicated marketing department. It takes a certain level of expertise with digital marketing to consistently generate good leads that will lead to conversions. If businesses and contractors want quality leads, they can work with a professional that provides lead generation to connect them directly with potential customers. By working with a professional that can generate contractor leads, you can increase your client or customer base, which can help expand your business. This will also allow your company to focus on your business operations so you can better serve your customers. How Lead Generation Works Digital marketing agencies that specialize in lead generation usually focus on a specific industry or type of business, such as contractors or disaster restoration professionals. They will usually develop their own website,...
Contractor Lead Generation: How to Choose the Right Service

Contractor Lead Generation: How to Choose the Right Service

General contractors across industries, including restoration, cleaning, remodeling, and construction, depend on quality lead generation to sell their services and make revenue for their companies.  Generating quality sales leads can be difficult for contractors, especially if you are competing with other contractors for the same leads in your service area.  If your company’s lead generation marketing is not strong enough, you may lose plenty of quality leads to your direct competitors. A good lead generation marketing campaign should be multi-faceted to help attract quality leads within your service area.  One of the most effective strategies is to put your business on a lead generation website that is specifically designed to attract a high number of quality leads for businesses in your industry.  However, you must be careful about which lead generation website you choose.  Quality sites are built and maintained by lead generation companies that can help generate quality leads and measure the results of your campaign.  Others are little more than link directories that may not even offer exclusive leads in your service area. In this guide, we will discuss what contractors should look for when deciding to work with a lead generation company.  It is important to do your homework before joining a lead generation website to ensure that the company you choose to work with has a good track record of generating quality leads within your industry.  You also need to watch out for lead generation companies that exhibit some of the most common red flags. Assessing your Lead Conversion Before you start to assess different lead generation companies and the services they offer, you need...
Proceed Innovative Among Sponsors of the Northwest Suburban Bar Association Annual Golf Outing

Proceed Innovative Among Sponsors of the Northwest Suburban Bar Association Annual Golf Outing

The Northwest Suburban Bar Association (NWSBA) along with the NWSBA Foundation recently held their Annual Golf Outing at the Schaumburg Country Club on August 21, 2019.  The NWSBA holds this golf outing each year to raise money for the NWSBA Foundation to support its scholarship program and annual High School Mock Trial Invitational.  Proceed Innovative helped sponsor the event along with other local businesses and members of our team attended the event. NWSBA Annual Golf Outing The NWSBA Annual Golf Outing is an all day event.  The golfing began at 10:30 after the registration and there was a bags tournament at 2:00 pm.  The golf and bags tournaments were followed by a wine event in the afternoon and an award dinner in the evening.  Several members of the Proceed Innovative team participated in the bags tournament. Proceed Innovative has ties to the NWSBA through our client, attorney Allen Gabe, who serves on the NWSBA Board of Directors.  We were proud to help sponsor this event and we are always happy to support our clients and colleagues when they host charity events. About the NWSBA and NWSBA Foundation Activities The NWSBA is a voluntary bar association with more than 650 members that serves the northwest Chicago suburbs.  They are committed to serving their local community through excellence in the practice of law.  The NWSBA Foundation is the charity of the NWSBA that supports activities that serve the community including the Foundation Scholarship Program and the Annual High School Mock Trial Invitational. The Foundation Scholarship Program offers the Honorable Timothy C. Evans Scholarship to law school students attending an accredited law...
The Cost of Local SEO

The Cost of Local SEO

In 2019, it is more important than ever for your company to be found online to help generate traffic and grow your business.  This is especially true if you have a brick and mortar location that primarily sells products or provides services for your local area.  If your business does not appear in the search engine results pages (SERPs) when people within your service area search for your products and services, they will most likely go to a competitor. One decision that businesses must make when it comes to their marketing efforts is how much to spend on local search engine optimization (SEO). It takes more than a great website to get online leads in your local area, you need to rank well in Google and build authority to be seen before your competitors. An effective local SEO strategy should consist of several facets that work together to improve the rankings of your website, establish your authority in your industry, and ultimately drive more traffic for an increase in sales leads.  Many businesses may wonder, how much should we spend on our local SEO? The amount of money your company should invest in local SEO depends on many factors, including your marketing goals, your competition, and the scope of the overall marketing strategy.  In this guide, we will breakdown the factors that will determine the cost of your local SEO campaign, as well as the different strategies and their estimated cost that you can use for your overall campaign. Is Local SEO Important? Local SEO is extremely important for businesses that serve a local customer base.  If your business...
Plumbing: Content Strategies to Attract More Customers to Your Business

Plumbing: Content Strategies to Attract More Customers to Your Business

For decades, customers used the Yellow Pages to search for local plumbers and emergency services. However, things have changed over the years. Today’s customers rely on the Internet for information. However, they don’t always call the first plumber they see on the search engine page results (SERPs). They check the company’s website for contact details, valuable information, references, and solutions. This makes your content extremely important to attract customers and establish an ongoing relationship with current customers. All of this will lead to repeat business and a bigger bottom line.   How Quality Content is Essential to Your Plumbing Business Content marketing involves creating and distributing valuable information across various digital channels. It helps you establish your plumbing brand, increase your customer base, and increase your number of clients. From a Search Engine Optimization (SEO) point of view, creating and publishing quality content engages your target audience and effectively helps carry out your marketing campaign online. Here’s how content marketing efforts help both your target audience and your business: Provide Solutions – To provide potential customers with effective solutions, consider the type and nature of common plumbing problems and write about how you can help. For example, when faced with a plumbing problem, many homeowners go straight to the search engines to find a local plumber. It is advantageous to have a blog or page that helps them identify the cause of the issue and what needs to be done. To build customer trust, provide readers with informative content on how to deal with the situation while waiting for you to arrive. Establish Authority – Authoritative (well-researched, knowledgeable) and...