The customer journey begins with an online search more often than not, which makes it very important for businesses to be visible online. The best way to improve your online visibility and search engine rankings is with an effective, multi-faceted search engine...
When working with Google Ads, setting up a campaign can be simple for business owners, and yet difficult to see a return on your investment (ROI). Thousands of dollars can be spent with no return on investment (ROI), leaving business owners flustered and losing faith...
With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital...
In a recent Google Academy on Air presentation, businesses managing AdWords campaigns learned how to find new, qualified users, called similar audiences to increase their click-through-rate (CTR) and conversions. These are audiences who have the same characteristics...
Video Ad Creation and Management Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing...
In Google’s latest Academy on Air presentation that discussed the basics of machine learning, the audience gained several insights into all of the following: What is machine learning How machine learning works How machine learning helps marketers How businesses and...
