Google was launched in 1998 and it didn’t take long for it to become the most popular search engine in the world. Over the nearly three decades we have been using Google, the search engine results pages (SERPs) have gone through many changes. We use Google so much...
The purchase of a product or service generally starts with an online search. In fact, more than 90 percent of the interactions between a consumer and a business start with a Google search. This makes it very important for businesses to have a strong online presence...
The customer journey begins with an online search more often than not, which makes it very important for businesses to be visible online. The best way to improve your online visibility and search engine rankings is with an effective, multi-faceted search engine...
When working with Google Ads, setting up a campaign can be simple for business owners, and yet difficult to see a return on your investment (ROI). Thousands of dollars can be spent with no return on investment (ROI), leaving business owners flustered and losing faith...
With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital...
In a recent Google Academy on Air presentation, businesses managing AdWords campaigns learned how to find new, qualified users, called similar audiences to increase their click-through-rate (CTR) and conversions. These are audiences who have the same characteristics...
