by Jasmine Panayotov | Sep 20, 2024 | Blog, PPC, SEO
A great website only takes you so far as it is important for your website to be found in the search engine results pages (SERPs) to generate traffic, leads, and sales. There are two main strategies that are used to increase the visibility of websites in the SERPs:...
by Jasmine Panayotov | Feb 26, 2024 | Blog, PPC, SEO
Google was launched in 1998 and it didn’t take long for it to become the most popular search engine in the world. Over the nearly three decades we have been using Google, the search engine results pages (SERPs) have gone through many changes. We use Google so much...
by Jasmine Panayotov | Aug 12, 2022 | Blog, PPC, SEO
The purchase of a product or service generally starts with an online search. In fact, more than 90 percent of the interactions between a consumer and a business start with a Google search. This makes it very important for businesses to have a strong online presence...
by Jasmine Panayotov | Mar 25, 2022 | Blog, PPC, SEO
The customer journey begins with an online search more often than not, which makes it very important for businesses to be visible online. The best way to improve your online visibility and search engine rankings is with an effective, multi-faceted search engine...
by Jasmine Panayotov | Apr 29, 2021 | Blog, PPC
When working with Google Ads, setting up a campaign can be simple for business owners, and yet difficult to see a return on your investment (ROI). Thousands of dollars can be spent with no return on investment (ROI), leaving business owners flustered and losing faith...
by Jasmine Panayotov | Jul 31, 2018 | Blog, PPC, SEO
With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital...
