Proceed Innovative Was the Exclusive Digital Marketing Sponsor at the FEAR 2019 Assisting Hands Conference

Proceed Innovative Was the Exclusive Digital Marketing Sponsor at the FEAR 2019 Assisting Hands Conference

Assisting Hands and the FEAR 2019 Conference Assisting Hands® is a nationwide home care franchise that provides highly personalized in-home care with exceptional customer service to meet the care needs of senior citizens and adults with disabilities. The Assisting Hands family of franchise owners is proud to serve their local communities and provide home care for those who really need it.  Caring for those in their local communities so they can live safely at home gives Assisting Hands owners fulfillment in their professional lives. Assisting Hands provides quality, compassionate in-home care for individual clients with a care plan and schedule that accommodates their needs.  Their caregivers can provide care in a client’s home for up to 24 hours a day.  Home care plans include non-medical assistance that allows clients to remain in the comfort of their own homes. Franchise Education & Adventure Retreat (FEAR) conferences are annual conferences held by Assisting Hands.  These conferences are attended by corporate officers, franchise owners, area representatives, vendors, and industry experts. During the day, attendees engage in informative workshops and roundtable discussions.  In the evenings, franchise owners have informal conversations by the poolside or at the dinner table in which they share tips and advice.  Awards are also given to franchise owners and caregivers during the conference to commend their outstanding job performance. In May, representatives from Proceed Innovative attended the Assisting Hands FEAR 2019 conference as the exclusive Digital Marketing Sponsor.  During this four-day conference, we were able to meet with the leadership of Assisting Hands and many franchise owners, learn more about the home care industry, better understand their digital marketing challenges,...
6 Check-points To Start Building Your Triumph Brand Strategy

6 Check-points To Start Building Your Triumph Brand Strategy

Branding is important because it helps you build a unique identity. Your “brand” is your reputation and the stronger your brand, the more long-term success you should endure. Poor branding makes a company forgettable, even if they are good at what they do. Having a brand strategy helps guide your business by keeping you consistent. The end result of strong branding is the difference between millions of people spending $200 for basketball shoes that cost $16 and struggling to sell $30 shoes.   Learn To Create Digital Presence Next is keyword research and SEO, without it, no one will find your site. To put it simply, the websites that are listed first are the ones that the search engines trust the most. It boosts their brand when they give people what they are looking for quickly. If you rank high for something, not only will you get traffic, but people will trust you, because Google trusts you. You need to pick the low hanging fruit that gets a lot of traffic with the buyer’s intent, not research intent. If you work with an SEO agency, their aim should be to get you to rank high for buyer keywords with a high volume and low competition, not just research phrases that have a high volume. Best, top, cheapest, etc. have the buyer’s intent. It’s good to rank for both, but buyer keywords should be your goal. Determine what you want to offer and how to offer it better than anyone else can. You will rank higher and get more returning visitors with a current theme that’s mobile-optimized since 58% of...
Video Marketing As Part of Your Digital Marketing Strategy

Video Marketing As Part of Your Digital Marketing Strategy

Video marketing is extremely powerful in today’s digital-centric society. But what exactly is it and how do you best utilize it as part of your overall digital marketing strategy? What is Video Marketing? Unsurprisingly, video marketing is the use of videos to promote your brand or product. It can be used via social media such as Facebook, SnapChat, Instagram and YouTube, by posting on your own website or via marketing emails. Video marketing doesn’t necessarily have to be a direct advertisement of your services or products. It doesn’t have to be like the traditional adverts you’ve seen on television over the years either. It can be short and humorous or long and informative videos posted in order to increase interactions with your customers on social media. What are the benefits of Video Marketing? Video marketing is becoming increasingly popular. In fact, mobile video usage has increased by almost 10 million daily views over the last two years. Customers are more likely to take notice of your information if its provided in video format. In fact, some research suggests that you can boost email open rates by 19% and improve click-through rates by 65% just by including the word “video” in the subject line. Image source: offers.hqplrstore.com   According to another survey, 54% of consumers said they wanted more video content from brands or businesses they support. Video content is also a fantastic Search Engine Optimization tool as it can build back-links to your site, increase likes and shares on social media and drive traffic to your website. Video also boosts information retention. When we hear something, on average we...
8 Digital Marketing Strategies, your Competitors are Using

8 Digital Marketing Strategies, your Competitors are Using

Digital market trends evolve consistently. The strategies that might have worked 3 years back, probably won’t work for your digital marketing agendas without alterations. The upcoming trends in digital marketing will transform the way small companies reach their target audience. Implementing various digital marketing strategies will give you an opportunity to maximize your resources without having to sacrifice a significant amount of your budget. Therefore, you can formulate an effective strategy, irrespective of the size of your business. Since these digital marketing strategies are widely used by both small businesses and bigger companies, it is no longer about who has the resources, but who makes the wise investment decisions. For this reason, you must use digital marketing for your business to thrive. Online/TV Advertising The initial step you need to consider when it comes to implementing a robust marketing strategy is communication. Therefore, it is essential to assemble your team together and help them understand the essence of your campaign. Lucky enough, there are many cloud software programs that can help you and your team members plan these projects without much stress. Once you have communicated with your team members, you can then define the kind of marketing strategy you should use. Make a wise decision on where you intend to invest. This can be either video or print. The moment you decide on the channel to use, you need to set the budget for the marketing. YouTube is a form of online TV even though it is one of the most used search engines on the internet. Note that the majority of people have online TV services such...
The Pros of Combining SEO & PPC and Working with a Google Partner

The Pros of Combining SEO & PPC and Working with a Google Partner

With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital marketing strategies available is not an easy task, and there is no single right answer for every business. Even so, by focusing efforts on the point of highest visibility, one can improve their chances of success. With just about 90% of the global search engine market share, Google is THE place to drive online visibility for your business. Because of Google’s never-ending quest for SERP perfection, developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities. Let’s first review what SEO and PPC are, and how they factor into online visibility. What is SEO? SEO, short for Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. With SEO, a website is ranked organically as a result of many factors, including: Keywords Link-building Content quality Website & mobile optimization Social media HTML formatting What is PPC? PPC (pay-per-click) advertising enables you to purchase ads directly that are placed at the top of a search engine result page (SERP). PPC ads are always listed above the organic search results and marked in a way that users know they are paid. Basically, you pay for every click on your ad. The larger...