The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

There is no denying that the COVID-19 pandemic has drastically changed the world.  Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus.  Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business.  One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete.  For small businesses to survive during the pandemic, they need to adjust their marketing approach.  The worst thing a small business can do is try to wait out the storm and hope things return to normal.  As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business.  Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic.  Businesses that do not adjust to...
How the Coronavirus Pandemic Will Change the Marketing World

How the Coronavirus Pandemic Will Change the Marketing World

The coronavirus pandemic has impacted virtually every area of our lives.  Many people are following stay at home orders and social distancing protocols to protect themselves and reduce the spread of the virus, but this is also having major effects on the economy of the U.S. and economies throughout the world.  Amid fears of spreading the virus, non-essential businesses have been ordered to close and even essential businesses like restaurants and other food service businesses have shifted exclusively to carryout orders and deliveries. The events brought on by the COVID-19 pandemic are unprecedented to the current generation as the world has not faced a pandemic like this since the first half of the 20th century.  The temporary closure of businesses and the suspension of social interaction is causing many businesses to struggle as the person to person interactions that typically take place are on hold.  As a result, people are shifting to digital mediums for communication and economic transactions, essentially shifting the economy to a digital economy.  Business may be tough, but there is an opportunity to shift your business’s marketing efforts to digital marketing to maintain your brand awareness and help your customer base remember you through the pandemic. The shift in the marketing world has already begun to take place.  Businesses have been investing in digital marketing as this pandemic presents a unique opportunity to reach your audience at home.  For the most part, people are stuck inside streaming movies and TV shows and browsing the internet on their phones and computers.  With an effective digital marketing strategy, you can capture the attention of your audience now to...
How Lead Generation Helps Expand your Business

How Lead Generation Helps Expand your Business

One thing that has not changed about running a business is that you need to generate leads and attract new customers to succeed. However, the most effective ways to generate leads have changed significantly over time. There are many ways businesses and contractors can generate leads, including through traditional means of advertising, such as newspaper ads, radio and TV commercials, networking at tradeshows and events, effective digital marketing, and online advertising. Lead generation through digital marketing has become the most effective method as more people than ever are starting their search for products and services online. This means that if you do not have an online presence, you can miss out on a lot of good leads to your competitors. Generating Quality Leads Effectively generating quality leads online can be time consuming and difficult for businesses, especially if they do not have a dedicated marketing department. It takes a certain level of expertise with digital marketing to consistently generate good leads that will lead to conversions. If businesses and contractors want quality leads, they can work with a professional that provides lead generation to connect them directly with potential customers. By working with a professional that can generate contractor leads, you can increase your client or customer base, which can help expand your business. This will also allow your company to focus on your business operations so you can better serve your customers. How Lead Generation Works Digital marketing agencies that specialize in lead generation usually focus on a specific industry or type of business, such as contractors or disaster restoration professionals. They will usually develop their own website,...
Why Digital Marketing Is Important for Contractors

Why Digital Marketing Is Important for Contractors

Digital marketing is extremely important for all businesses, regardless of your industry.  Over the last decade, there has been a major shift in how people look for products and services with more people searching online than ever before.  This includes services that are provided by contractors such as disaster restoration, construction, remodeling, and others.  If your company provides contracting services, then it is important to understand how digital marketing can generate more leads for your business. Contractors have generally stuck to more traditional means of advertising to get jobs, including direct mailers and word of mouth.  However, as more people begin their search for contractors online, it is important for these professionals to focus more on digital marketing to complement their other marketing strategies.  When done effectively, digital marketing can bring in cost-effective leads from customers within their service areas.  If your business does not have a strong online presence, you can easily lose leads for good jobs to your competitors. It is very important for contractors to understand the importance of digital marketing when it comes to lead generation and connecting to new customers.  Effective digital marketing will help create a flow of new jobs that will allow you to grow your business. In this guide, we will discuss why contractors must keep up with their digital marketing as well as provide tips to help you start and maintain an effective digital marketing strategy.  Working with a digital marketing agency like Proceed Innovative can help greatly improve your online presence and generate quality leads. The Growth of Digital Marketing As mentioned above, digital marketing has come a long...
Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Savvy business owners know that in order to grow their business, they must have a strong online presence.  However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house.  Digital marketing must be done with a specific purpose and implemented with a multi-faceted plan to improve a company’s online presence and increase traffic to their website.  For companies that need help with their online marketing, they can work with professional digital marketing agencies like Proceed Innovative to improve the performance of their website and generate more quality leads. At Proceed Innovative, we are a certified Google Partner that helps businesses increase their online presence and traffic by improving their rankings in the search engine results pages (SERPs) through cost-effective digital marketing services.  We were recently named one of the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 by CIO Review magazine.  This list was put together by CEOs, CIOs, analysts, and the CIO Review editorial board to help businesses who are looking for a digital marketing agency identify a professional who can provide innovative marketing strategies that deliver results.  Companies on this list were chosen for their expertise with Google technology, competence, and ability to create comprehensive and innovative digital marketing strategies.  Proceed Innovative is proud to once again be named to this prestigious list. How Proceed Innovative Helps with SEO Marketing Our goal at Proceed Innovative is to understand the marketing needs of a business and create an effective digital marketing plan that benefits all involved.  “To have a win-win situation, we have to work with clients to impact...