Google Dominates Worldwide Search Engine Market Share

Google Dominates Worldwide Search Engine Market Share

Google has become such a big part of everyday life in the last 20 years.  What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis.  The fact that the word “google” has become a verb to look things up online shows just how big of an entity it has become. It should come as a surprise to no one that Google has the biggest chunk of the worldwide search engine market share.  In fact, Google dominates the market share with Bing coming in as a very distant second.  The numbers show that throughout the world, 9 out of 10 people go to Google when conducting any type of search on the internet. Google’s share of the market is so huge, that digital marketing agencies tailor their search engine optimization (SEO) and web design services specifically to help websites rank well in Google’s search results.  At Proceed Innovative, our goal is to help our clients get found on Google and everything we do, including web design, SEO, content creation, and PPC management, is done with Google’s best practices in mind. With Google taking more than 90 percent of the worldwide search engine market share, the importance of having your business rank well in the Google search results is obvious.  Our digital marketing experts at Proceed Innovative can help businesses improve their online visibility and Google rankings through the web design and SEO services we offer.  As a certified Google Partner, we at Proceed Innovative understand and implement Google’s best practices to help...
Before Launching Your New Website, Create a Digital Marketing Strategy

Before Launching Your New Website, Create a Digital Marketing Strategy

The internet has provided a more level playing field for small and mid-sized businesses to compete for visitors and leads with larger companies.  Building a solid website for your business is a good start, but a website alone is not enough to get attention and generate leads.  Even the best designed websites are largely ineffective if they are not supported with an effective digital marketing strategy. When designing and building a new website, it is important to create your digital marketing plan first for two reasons.  The first reason is that having a clear marketing strategy will help you make better design and content decisions when building the website, and the second reason is to consistently generate traffic and leads after the website is launched.  View your website as an integral part of your digital marketing strategy and ensure that it is designed to help meet your marketing goals. In this guide, we will discuss what should go into your digital marketing strategy to help you before and after your website is launched.  If your business is ready to launch a new website, you should also turn to professionals to help.  Proceed Innovative is a digital marketing agency that provides SEO web design and ongoing digital marketing services.  We can help you devise an online marketing strategy based on your specific goals and design and build your website with SEO principles in mind. Digital Marketing Strategy: Before the Web Design Before you begin building a website, it is important for your business to create a digital marketing strategy.  The strategy should be based on your main marketing goals, whether...
How to Create an Effective SEO Strategy for 2021

How to Create an Effective SEO Strategy for 2021

If the year 2020 has taught us one thing, it is that the online visibility and brand awareness of your business is crucial.  The COVID-19 pandemic has kept people inside more than usual which essentially gives businesses a guaranteed audience online.  If your business has implemented an effective SEO marketing strategy, then those who are looking for your products or services online during the pandemic are much more likely to find your business. Pandemic aside, the trend was already showing more people searching online for products and services than ever before, especially on mobile devices.  If you want to make sure your business appears at or near the top of search engine results pages (SERPs), attracts more organic traffic, and increases revenue to improve your ROI, you need to have a solid, multi-faceted SEO strategy. An SEO strategy is a broad plan that focuses on the big picture, and it is made up of various facets and tasks that all work together to accomplish your larger goals of better visibility and more traffic which will ultimately increase revenue.  The start of the new year is a great time to evaluate your current SEO strategy, consider your online marketing goals, and determine how well your SEO strategy is meeting these goals.  If you find that your SEO strategy is not meeting your goals or that you are not satisfied with the results, you can rework your SEO strategy for 2021. When creating your 2021 SEO strategy, make sure you consider your budget, goals, and timeframe to achieve your goals.  If you do not have the resources within your business to...
What is SEO Web Design? How SEO and Web Design Work Together

What is SEO Web Design? How SEO and Web Design Work Together

There are many who believe that to be found online, you need a good website.  While this is a good start, it takes more than a nice-looking website to improve your online visibility and drive traffic.  It is important for your website to be designed and built to incorporate SEO elements.  When you have a good website that is properly optimized, then you will start appearing in the search engine results pages (SERPs) and get more visitors. In this guide, we will explain the importance of SEO web design as well as the SEO principles that you must incorporate into your web design.  If you need the help of an expert to design a website for your company or revamp your existing website, Proceed Innovative provides complete SEO web design services.  Our experts will ensure that your website is user friendly and well optimized to appear high in the SERPs. SEO Web Design Before delving into the principles of SEO web design, it is important to define what it is.  SEO web design refers to the design and development of a website that incorporates SEO best practices.  The SEO elements of web design will help search engines like Google better understand and rank your website which will improve your position in the SERPs and help drive more traffic. The following are common questions businesses may have when it comes to the relationship between SEO and web design. How is SEO related to web design? Your website and the search engine optimization (SEO) of your website are both done to accomplish the same goal, creating an excellent user experience.  The...
The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

At Proceed Innovative, we are deeply committed to our core values of which include keeping our commitment to our team and to our clients. Since 2008, they have brought us success, ambitious clients and dedicated digital marketing professionals, allowing us to build a financially strong and profitable company. We continue to follow these values today as we are happy to be chosen by Expertise as a top pick among their selection of SEO experts in the Naperville, IL area. About Expertise Expertise is a company research firm that carefully selects companies based on their performance and promotes them with a special recognition, providing a business description, logo and contact details. They identify the top service professionals across 200+ industries in large cities throughout the United States. They have analyzed over 10 million companies and generated over $200 million in revenue for their featured local businesses. Expertise Selection Process The Expertise selection process begins with identifying a large pool of active companies of the same industry within a geographical area. Then their license and contact information are verified as well as check if the company has an active reputation in their community. Finally, their in-house software is used to grade each candidate according to each of the following: Reputation: History of satisfied customer providing positive, detailed reviews Credibility: Established in their industry with awards, accreditations and licensing Experience: Experts in their industry, with years of practical experience and job knowledge Engagement: Approachable and responsive to clients as well as available to take on new business Professionalism: Commitment to providing consistent, quality work and great customer service Finally, they hand-pick the...