How to Create an Effective SEO Strategy for 2021

How to Create an Effective SEO Strategy for 2021

If the year 2020 has taught us one thing, it is that the online visibility and brand awareness of your business is crucial.  The COVID-19 pandemic has kept people inside more than usual which essentially gives businesses a guaranteed audience online.  If your business has implemented an effective SEO marketing strategy, then those who are looking for your products or services online during the pandemic are much more likely to find your business. Pandemic aside, the trend was already showing more people searching online for products and services than ever before, especially on mobile devices.  If you want to make sure your business appears at or near the top of search engine results pages (SERPs), attracts more organic traffic, and increases revenue to improve your ROI, you need to have a solid, multi-faceted SEO strategy. An SEO strategy is a broad plan that focuses on the big picture, and it is made up of various facets and tasks that all work together to accomplish your larger goals of better visibility and more traffic which will ultimately increase revenue.  The start of the new year is a great time to evaluate your current SEO strategy, consider your online marketing goals, and determine how well your SEO strategy is meeting these goals.  If you find that your SEO strategy is not meeting your goals or that you are not satisfied with the results, you can rework your SEO strategy for 2021. When creating your 2021 SEO strategy, make sure you consider your budget, goals, and timeframe to achieve your goals.  If you do not have the resources within your business to...
What is SEO Web Design? How SEO and Web Design Work Together

What is SEO Web Design? How SEO and Web Design Work Together

There are many who believe that to be found online, you need a good website.  While this is a good start, it takes more than a nice-looking website to improve your online visibility and drive traffic.  It is important for your website to be designed and built to incorporate SEO elements.  When you have a good website that is properly optimized, then you will start appearing in the search engine results pages (SERPs) and get more visitors. In this guide, we will explain the importance of SEO web design as well as the SEO principles that you must incorporate into your web design.  If you need the help of an expert to design a website for your company or revamp your existing website, Proceed Innovative provides complete SEO web design services.  Our experts will ensure that your website is user friendly and well optimized to appear high in the SERPs. SEO Web Design Before delving into the principles of SEO web design, it is important to define what it is.  SEO web design refers to the design and development of a website that incorporates SEO best practices.  The SEO elements of web design will help search engines like Google better understand and rank your website which will improve your position in the SERPs and help drive more traffic. The following are common questions businesses may have when it comes to the relationship between SEO and web design. How is SEO related to web design? Your website and the search engine optimization (SEO) of your website are both done to accomplish the same goal, creating an excellent user experience.  The...
The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

At Proceed Innovative, we are deeply committed to our core values of which include keeping our commitment to our team and to our clients. Since 2008, they have brought us success, ambitious clients and dedicated digital marketing professionals, allowing us to build a financially strong and profitable company. We continue to follow these values today as we are happy to be chosen by Expertise as a top pick among their selection of SEO experts in the Naperville, IL area. About Expertise Expertise is a company research firm that carefully selects companies based on their performance and promotes them with a special recognition, providing a business description, logo and contact details. They identify the top service professionals across 200+ industries in large cities throughout the United States. They have analyzed over 10 million companies and generated over $200 million in revenue for their featured local businesses. Expertise Selection Process The Expertise selection process begins with identifying a large pool of active companies of the same industry within a geographical area. Then their license and contact information are verified as well as check if the company has an active reputation in their community. Finally, their in-house software is used to grade each candidate according to each of the following: Reputation: History of satisfied customer providing positive, detailed reviews Credibility: Established in their industry with awards, accreditations and licensing Experience: Experts in their industry, with years of practical experience and job knowledge Engagement: Approachable and responsive to clients as well as available to take on new business Professionalism: Commitment to providing consistent, quality work and great customer service Finally, they hand-pick the...
How to Measure the Success of Your Digital Marketing Campaign

How to Measure the Success of Your Digital Marketing Campaign

With more people beginning their search for products and services on the internet than ever before, effective digital marketing is crucial.  However, it is important to remember that the best digital marketing campaigns are not one-dimensional, but multi-faceted to increase leads and conversions and create brand awareness. Successful digital marketing campaigns usually achieve three main goals: increase leads, boost brand awareness, and generate sales.  The success of each of these goals can be measured using several metrics to determine the effectiveness of your digital marketing efforts.  It is important to have well defined digital marketing goals so you can determine which metrics best illustrate your progress on achieving your goals.  In this guide, we will discuss how to measure the success of your digital marketing campaign using key metrics.  Knowing how to measure the success of your digital marketing campaign will help you improve your efforts by continuing with successful strategies and adjusting strategies that do not show the desired results. If your business does not have the expertise or the resources to run an effective digital marketing campaign, you can work with a professional digital marketing agency like Proceed Innovative.  Our search engine optimization (SEO) professionals will form a multi-faceted online marketing campaign and track important metrics to measure its success. 1. Increasing Leads One of the main goals of digital marketing is to increase leads to help boost sales numbers.  The important thing to keep in mind is that each business may determine what they consider to be a lead.  A lead may be a phone call, visit to a certain webpage, form submission, or order.  Once...
Google Video on Hiring an SEO Marketing Agency

Google Video on Hiring an SEO Marketing Agency

There is no denying that SEO marketing can be a high return investment for a business because so many people are turning to Google when searching for a specific product or service, nearby store, or place to eat.  However, SEO marketing can be rather complex and it takes a deep knowledge of good SEO strategies as well as the best practices suggested by Google to implement an effective internet marketing campaign.  For many businesses, it is simply not cost effective to commit staff and resources to learning the intricacies of SEO and constantly maintaining their website to sustain rankings and web position.  Therefore, many companies opt to hire an internet marketing agency to provide SEO services.  An SEO service provider and Google Partner like Proceed Innovative has the experience and knowledge of the best SEO practices as recommended by Google to help businesses improve their online presence and ROI of their website. Hiring an SEO service provider should not be taken lightly because the agency will be integral to your success.  You should be able to trust that any SEO marketing agency that you hire will take the time to understand your business and provide suggestions that will improve your bottom line based on a successful internet marketing campaign that achieves your desired goals.  In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website.  Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should...