The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

At Proceed Innovative, we are deeply committed to our core values of which include keeping our commitment to our team and to our clients. Since 2008, they have brought us success, ambitious clients and dedicated digital marketing professionals, allowing us to build a financially strong and profitable company. We continue to follow these values today as we are happy to be chosen by Expertise as a top pick among their selection of SEO experts in the Naperville, IL area. About Expertise Expertise is a company research firm that carefully selects companies based on their performance and promotes them with a special recognition, providing a business description, logo and contact details. They identify the top service professionals across 200+ industries in large cities throughout the United States. They have analyzed over 10 million companies and generated over $200 million in revenue for their featured local businesses. Expertise Selection Process The Expertise selection process begins with identifying a large pool of active companies of the same industry within a geographical area. Then their license and contact information are verified as well as check if the company has an active reputation in their community. Finally, their in-house software is used to grade each candidate according to each of the following: Reputation: History of satisfied customer providing positive, detailed reviews Credibility: Established in their industry with awards, accreditations and licensing Experience: Experts in their industry, with years of practical experience and job knowledge Engagement: Approachable and responsive to clients as well as available to take on new business Professionalism: Commitment to providing consistent, quality work and great customer service Finally, they hand-pick the...
How to Measure the Success of Your Digital Marketing Campaign

How to Measure the Success of Your Digital Marketing Campaign

With more people beginning their search for products and services on the internet than ever before, effective digital marketing is crucial.  However, it is important to remember that the best digital marketing campaigns are not one-dimensional, but multi-faceted to increase leads and conversions and create brand awareness. Successful digital marketing campaigns usually achieve three main goals: increase leads, boost brand awareness, and generate sales.  The success of each of these goals can be measured using several metrics to determine the effectiveness of your digital marketing efforts.  It is important to have well defined digital marketing goals so you can determine which metrics best illustrate your progress on achieving your goals.  In this guide, we will discuss how to measure the success of your digital marketing campaign using key metrics.  Knowing how to measure the success of your digital marketing campaign will help you improve your efforts by continuing with successful strategies and adjusting strategies that do not show the desired results. If your business does not have the expertise or the resources to run an effective digital marketing campaign, you can work with a professional digital marketing agency like Proceed Innovative.  Our search engine optimization (SEO) professionals will form a multi-faceted online marketing campaign and track important metrics to measure its success. 1. Increasing Leads One of the main goals of digital marketing is to increase leads to help boost sales numbers.  The important thing to keep in mind is that each business may determine what they consider to be a lead.  A lead may be a phone call, visit to a certain webpage, form submission, or order.  Once...
The New Google Ranking Factor: Page Experience

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites: page experience.  The Google Page Experience algorithm update is expected to go live early in 2021. In a nutshell, page experience is the perceived experience of users that interact with a web page.  Google measures page experience with a set of metrics referred to as the Core Web Vitals.  Like with all Google updates, it is important for businesses and digital marketers to research and understand the update and make changes to their websites if necessary, so that they will rank well under this new metric.  In this guide, we will discuss page experience and the metrics that measure it, as well as website optimization steps you can take to get your site ready for the update. If you would rather work with a digital marketing expert like Proceed Innovative to ensure that your website is optimized, we provide professional search engine optimization (SEO) services to help your website rank well within the search engine results pages (SERPs). What is Page Experience? According to the developer’s document on page experience from Google, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”  The metrics used to measure page experience include what Google calls Core Web Vitals as well as other search signals that are currently part of the algorithm....
7 Ways Realtors Get Leads from Digital Marketing

7 Ways Realtors Get Leads from Digital Marketing

The real estate industry, admittedly, is a cut-throat one. The competition is fierce and realtors must make a good first impression to land clients. This is where digital marketing can come into play. As the world transitions to online communication, digital marketing can help direct realtors towards success.   1. Email Campaign The email campaign continues to be a valuable tool in connecting with new customers and staying relevant to old customers. A good email campaign will funnel potential new leads through predetermined actions based on previous engagements with you and their buyer profile. As Smart Insights reported, the real estate business has an average email open rate of about 27%, with a click-through of 3%. But these stats could increase the more relevant the content is to a customer.   2. Build a User-friendly Optimized Website Have you ever tried opening up a site only to close it immediately because the layout is giving you a headache or it’s taking forever to load? This is a rampant issue among realtor websites considering their sites are full of photos, videos, and links. Developing a user-friendly realtor site can be a nightmare but if done right it can significantly boost traffic and conversion. With the help of a professional website developer and a good grasp of what your client is looking for, you can create a responsive site visitors will respond positively to. Don’t forget to optimize your website. If search engines cannot find your site, it is highly unlikely your prospective customers will be able to either.   3. Pay-per-click Advertising Also referred to as PPC, this is an...
Best Ways to Optimize Your Website for Google Discover

Best Ways to Optimize Your Website for Google Discover

There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results.  The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google.  Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses.  Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience.  One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits.  Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search.  Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...