How the Coronavirus Pandemic Will Change the Marketing World

How the Coronavirus Pandemic Will Change the Marketing World

The coronavirus pandemic has impacted virtually every area of our lives.  Many people are following stay at home orders and social distancing protocols to protect themselves and reduce the spread of the virus, but this is also having major effects on the economy of the U.S. and economies throughout the world.  Amid fears of spreading the virus, non-essential businesses have been ordered to close and even essential businesses like restaurants and other food service businesses have shifted exclusively to carryout orders and deliveries. The events brought on by this pandemic are unprecedented to the current generation as the world has not faced a pandemic like this since the first half of the 20th century.  The temporary closure of businesses and the suspension of social interaction is causing many businesses to struggle as the person to person interactions that typically take place are on hold.  As a result, people are shifting to digital mediums for communication and economic transactions, essentially shifting the economy to a digital economy.  Business may be tough, but there is an opportunity to shift your business’s marketing efforts to digital marketing to maintain your brand awareness and help your customer base remember you through the pandemic. The shift in the marketing world has already begun to take place.  Businesses have been investing in digital marketing as this pandemic presents a unique opportunity to reach your audience at home.  For the most part, people are stuck inside streaming movies and TV shows and browsing the internet on their phones and computers.  With an effective digital marketing strategy, you can capture the attention of your audience now to boost...
Why Digital Marketing Is Important for Contractors

Why Digital Marketing Is Important for Contractors

Digital marketing is extremely important for all businesses, regardless of your industry.  Over the last decade, there has been a major shift in how people look for products and services with more people searching online than ever before.  This includes services that are provided by contractors such as disaster restoration, construction, remodeling, and others.  If your company provides contracting services, then it is important to understand how digital marketing can generate more leads for your business. Contractors have generally stuck to more traditional means of advertising to get jobs, including direct mailers and word of mouth.  However, as more people begin their search for contractors online, it is important for these professionals to focus more on digital marketing to complement their other marketing strategies.  When done effectively, digital marketing can bring in cost-effective leads from customers within their service areas.  If your business does not have a strong online presence, you can easily lose leads for good jobs to your competitors. It is very important for contractors to understand the importance of digital marketing when it comes to lead generation and connecting to new customers.  Effective digital marketing will help create a flow of new jobs that will allow you to grow your business. In this guide, we will discuss why contractors must keep up with their digital marketing as well as provide tips to help you start and maintain an effective digital marketing strategy.  Working with a digital marketing agency like Proceed Innovative can help greatly improve your online presence and generate quality leads. The Growth of Digital Marketing As mentioned above, digital marketing has come a long...
The Best Ways to Improve Your Website Navigation

The Best Ways to Improve Your Website Navigation

Getting good traffic to your website is not easy to do.  It takes effective technical SEO strategies and website promotion to get your website to rank well in the search engine results pages (SERPs) and help attract more relevant traffic.  Once you start getting good traffic to your website, you will want to make sure that visitors will stay and further explore your site.  One of the best ways to reduce your bounce rate and keep users exploring your site is with good website navigation. The website navigation is the means by which visitors to your site move between the internal pages.  If the navigation is clear and easy to use, visitors will find more pages within your website, including your products and services pages, which will help increase your conversion rate.  If the navigation of your website is confusing or is not functioning properly, then visitors will quickly leave your site. Ensuring that your website has good, functional navigation is important because it increases the user-friendliness of your website and helps search engines like Google crawl your entire site.  In this guide, we will discuss the best ways to improve the navigation of your website to help your visitors seamlessly move between the internal pages. Understanding Website Navigation In order to improve the navigation of your website, you must understand what website navigation is and what it is supposed to accomplish.  Website navigation refers to the links that connect the pages within your website.  It is with these links that users move between your internal pages to find all the pages within your website.  Navigation links are commonly...
Is Your Website Up to Date? SEO Audit 2020

Is Your Website Up to Date? SEO Audit 2020

Consumers search for everything online whether they are looking for specific products, a service to be performed, or a place to eat.  This makes a business’s website extremely important as this is often a consumer’s first introduction to a company.  It is one thing to create a visually appealing, user-friendly website that contains valuable information, but it is quite another to have your website perform well from an SEO (Search Engine Optimization) standpoint so that users will find and visit your website. High performing websites that are well-optimized and appear high in search engine results pages (SERPs) will attract more traffic and leads which can lead to high conversion rates and an increase in revenue.  This makes the SEO performance of your website very important for your bottom line.  Even if your website is performing well in the rankings and getting good traffic, you cannot simply let it be.  Changes in search engine algorithms and the improvement of your competitors’ websites can bump your website from its top positions in Google. The best ways to ensure that your website is well presented on Google and other search engines is to constantly monitor its performance and schedule an SEO audit.  SEO audits of your website should be done at least once per year and a good time to remember to do them is at the end of each year. So as 2020 approaches, it is time to review your website’s strengths and weaknesses, fix all SEO and marketing issues, and build up a new marketing and SEO strategy for the new year.  This guide will help you do an SEO...
10 Web Design Mistakes You Must Avoid for Better ROI

10 Web Design Mistakes You Must Avoid for Better ROI

The majority of those looking to make a purchase for products or services start their journey by searching online.  Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for.  Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building.  This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers.  Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services.  If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services.  When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles.  If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business.  By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Savvy business owners know that in order to grow their business, they must have a strong online presence.  However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house.  Digital marketing must be done with a specific purpose and implemented with a multi-faceted plan to improve a company’s online presence and increase traffic to their website.  For companies that need help with their online marketing, they can work with professional digital marketing agencies like Proceed Innovative to improve the performance of their website and generate more quality leads. At Proceed Innovative, we are a certified Google Partner that helps businesses increase their online presence and traffic by improving their rankings in the search engine results pages (SERPs) through cost-effective digital marketing services.  We were recently named one of the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 by CIO Review magazine.  This list was put together by CEOs, CIOs, analysts, and the CIO Review editorial board to help businesses who are looking for a digital marketing agency identify a professional who can provide innovative marketing strategies that deliver results.  Companies on this list were chosen for their expertise with Google technology, competence, and ability to create comprehensive and innovative digital marketing strategies.  Proceed Innovative is proud to once again be named to this prestigious list. How Proceed Innovative Helps with SEO Marketing Our goal at Proceed Innovative is to understand the marketing needs of a business and create an effective digital marketing plan that benefits all involved.  “To have a win-win situation, we have to work with clients to impact...