10 Web Design Mistakes You Must Avoid for Better ROI

10 Web Design Mistakes You Must Avoid for Better ROI

The majority of those looking to make a purchase for products or services start their journey by searching online.  Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for.  Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building.  This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers.  Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services.  If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services.  When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles.  If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business.  By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Savvy business owners know that in order to grow their business, they must have a strong online presence.  However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house.  Digital marketing must be done with a specific purpose and implemented with a multi-faceted plan to improve a company’s online presence and increase traffic to their website.  For companies that need help with their online marketing, they can work with professional digital marketing agencies like Proceed Innovative to improve the performance of their website and generate more quality leads. At Proceed Innovative, we are a certified Google Partner that helps businesses increase their online presence and traffic by improving their rankings in the search engine results pages (SERPs) through cost-effective digital marketing services.  We were recently named one of the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 by CIO Review magazine.  This list was put together by CEOs, CIOs, analysts, and the CIO Review editorial board to help businesses who are looking for a digital marketing agency identify a professional who can provide innovative marketing strategies that deliver results.  Companies on this list were chosen for their expertise with Google technology, competence, and ability to create comprehensive and innovative digital marketing strategies.  Proceed Innovative is proud to once again be named to this prestigious list. How Proceed Innovative Helps with SEO Marketing Our goal at Proceed Innovative is to understand the marketing needs of a business and create an effective digital marketing plan that benefits all involved.  “To have a win-win situation, we have to work with clients to impact...
Why SEO Success Requires a Continuous Effort

Why SEO Success Requires a Continuous Effort

The internet has become the main marketplace for those seeking all types of products and services which makes SEO success more important by the day.  Like the traditional marketplaces that came before it, the digital marketplace is constantly changing, and it is up to businesses to adjust their SEO strategies to keep up with the changes and their competitors. However, what makes the online marketplace much different from the pre- or non-internet marketplace is that the technology and the way businesses can and do advertise are changing at an incredible rate.  The other major difference is that your business competes against more competitors as the bar to build a website and establish an online presence is lower than it has ever been. To find true success with SEO marketing, businesses have to devote more time and resources to not only run a successful, multi-faceted SEO campaign, but also exert continuous effort to keep up with the changing digital marketing place as well as their competitors. The Increasing Difficulty of SEO Implementing a successful SEO strategy becomes more difficult each day.  One of the reasons being Google always adjusting and updating its algorithm with the purpose of providing its users with valuable, relevant content.  Each time there is an algorithm update, certain SEO strategies that were once considered good strategies may need to be re-evaluated or changed. The other main reason making SEO success difficult is having many competitors online.  In the earlier days of the internet, not many businesses invested the time and resources to build a website and online presence.  Now almost every business has a website because...
Quick SEO Audit for your Website in 8 Steps

Quick SEO Audit for your Website in 8 Steps

As many businesses know, being found online takes more than just building a website.  Your website must be properly optimized so that it will be crawled by search engines like Google and rank well in the search engine results pages (SERPs).  To get your website properly optimized, you must implement a multi-faceted search engine optimization (SEO) strategy that includes content creation, title tags and meta descriptions, internal links, and maximizing site speed to name a few. With so many details that go into good SEO strategies, it is important to regularly keep track of your efforts and realize which strategies are working better than others.  If one particular strategy is not working, it can have an impact on your rankings in the SERPs which will ultimately hurt your ROI.  The best way to check the SEO performance of your website is to do an SEO audit.  It is recommended to do an SEO audit of your website at least once per year to ensure your website is performing to meet your marketing goals. What is an SEO Audit? An SEO audit is an evaluation of the performance of your website in the SERPs.  The audit should take several things into account such as website content, page titles and meta descriptions, H1 and H2 tags, internal links, and load speed.  When these different areas are performing well, your website is more search engine friendly and likely to have better rankings. Why are SEO Audits Important? The SEO industry is constantly evolving as Google updates its ranking algorithm each year.  This means that certain SEO strategies that worked one year may...
White Hat SEO vs Black Hat SEO FAQ

White Hat SEO vs Black Hat SEO FAQ

The purpose of good search engine optimization (SEO) is to improve the rankings and visibility of your website to attract more traffic through search.  This can be done in so many ways as there is no shortage of SEO strategies that can help drive traffic to your website and improve your visibility in the search engine results pages (SERPs).  However, not all SEO strategies are legit.  There are some tactics out there that can help you at least temporarily achieve better visibility and more traffic by bending or even breaking Google’s rules and best practices. These illegitimate SEO practices are known as black hat SEO tactics.  Black hat SEO strategies are designed purely to boost rankings and generate more search traffic while skirting the rules of Google.  These tactics are considered to be unethical and while they may bring temporary success, it is only a matter of time before Google catches on and either penalizes or bans your website.  A penalty or ban from Google will immediately ruin the rankings of your website and make it very difficult to recover. It is best to avoid black hat SEO strategies, but for those who are not well-versed in SEO, it may be difficult to determine which strategies fall under black hat SEO and which strategies are legitimate white hat SEO tactics.  One way to avoid black hat SEO is to work with a trusted digital marketing agency like Proceed Innovative that engages in white hat SEO that follows the rules and best practices of Google.  However, not all digital marketing agencies stick to strictly white hat tactics, making it important...
Website Redesign – SEO Tips to Get the Best ROI for Your Website

Website Redesign – SEO Tips to Get the Best ROI for Your Website

Your company’s website is often what introduces your potential customers to your brand and your products or services.  When people need a particular product or service, they will get on Google, usually from a mobile device, and search for the product or service, visiting the first several websites that appear in the search engine results pages (SERPs).  This makes it important for your website to deliver on several fronts: rank on the first page of Google; have a modern design, fast loading time, high usability, and most importantly, mobile responsiveness. If your company’s website has an outdated design in appearance and/ or functionality, you should consider updating the website design.  Users will bounce from a website quickly if the navigation is confusing, if it loads slowly, or if it does not display properly on mobile devices.  Having a smooth, functional website design is crucial for retaining organic traffic that comes in through searches for your products and services. When updating the design of your website, you need to plan the design with search engine optimization (SEO) principles in mind.  Redesigning your website is much more than a cosmetic undertaking, the changes you make to your website must be SEO friendly to retain or improve your rankings in the SERPs. Implementing changes in the design and functionality of your website can undo the progress your website has made from an SEO standpoint.  Your website has been crawled and indexed by Google to appear in the SERPs and if you make changes to the design of your website that override the infrastructure, internal links, or content, this could hurt your SEO...