The Importance of Email Preview Text

The Importance of Email Preview Text

Many email marketers carefully write and design their emails to have the exact message that they want to convey to their audience and a look that appeals to the recipients.  However, most people get a lot of emails in a day and have a limited amount of time to check and read them.  If the messages from your email campaign are never opened because they get buried in people’s inboxes, then the design and content of your emails makes little difference.  As an email marketer you may be wondering, “How do I make my emails stand out in the inboxes of those on my email list to help improve the open rate?” One of the most effective ways to improve the open rate of your email marketing campaigns is with preview text.  The preview text is an often-ignored aspect of email marketing, but using it properly can entice more of the recipients on your email lists to open and read your messages.   This guide explains what email preview text is, why it is important, and the best ways to use preview text to improve the open rate of your email marketing campaign. Email Preview Text – What is it? Email preview text, or the pre-header, is the text that is visible in most email inboxes after the sender and subject lines that introduces the content of the message.  The preview text is often extracted right from the email message, but marketers can also create unique preview text for a more effective or enticing introduction.  The purpose of writing unique preview text is to inform the recipients of the main...
2017 Email Marketing Trends and the Future of Email Marketing

2017 Email Marketing Trends and the Future of Email Marketing

Email marketing is an important element of digital marketing campaigns that is here to stay.  However, it is important to continue to develop and adjust your email marketing campaign because email tactics and audience behavior are constantly changing.  Email marketing is one of the few marketing strategies in which companies can reach out to their audience or customers directly.  Staying on top of the current trends, as well as future predictions from experts in the field, can help you adjust your email marketing campaign and improve your open rate and engagement.  With so many opportunities to engage with your customers from interactive emails to embedded videos, there is always room to grow your email campaign. This guide covers the top email marketing trends of 2017 as well as future trends predicted by experts in the field. Finding Email Marketing Trends for 2017 Email marketing trends are written about extensively by marketers and other experts which can lead to an information overload when doing your own research.  To get a better idea of where email marketers believe these trends are heading, Litmus asked over 1,200 marketers in the field to name the most important 2017 trends.  The following are the four most prominent trends named in Litmus’ survey: Interactive Emails: Many companies have interactive home pages on their website that include things like image sliders, menus, and others, and many marketing experts believe that this is one of the biggest email marketing trends of 2017. You can make your emails more interactive for those on your email list by adding image galleries, special offers, and even add-to-cart functionality to encourage...
Ransomware Alert: Protect Yourself from Malware

Ransomware Alert: Protect Yourself from Malware

This past Friday, a worldwide malware attack called WannaCry affected over 100,000 organizations across 150 different countries.  WannaCry is an example of ransomware which is a type of virus that blocks access to your files and demands that you pay a fee to access them.  The use of ransomware has been on the rise in the world of cybercrime as around 60 percent of all malware is ransomware.  The fee it demands may be anything from a few hundred to thousands of dollars, and 64 percent of those affected end up paying the ransom.  However, if you pay the ransom, you may not get access to your files back. Malware protection is important to prevent attacks on your computer from ransomware.  The following tips will help you stay protected: Open attachment files with caution, especially if they are compressed or ZIP files. Do not open attachments from people you don’t know. Stay current with the updates to your operating system and antivirus software. Back up your data on an external drive or somewhere remote where they can be protected. Ransomware is the most effective if you have no other access to your files. Don’t trust unfamiliar links or links from people you don’t know. The best defense against malware is taking preventative measures because dealing with the effects of malware is a major hassle. Note: The above tips cannot replace professional protection and consulting with an IT specialist is the best option....
7 Ways to Tell if an Email is Spam (Unsolicited Email)

7 Ways to Tell if an Email is Spam (Unsolicited Email)

Email spam, it seems like this has been in existence for as long as the internet.  Usually spam is easy to pick out and ignore but spammers have gotten much better about disguising their emails.  Some spam emails can get past the filters. With the amount of emails we receive on a daily basis, including business and personal messages, newsletters, and others, it is very important to be able to recognize spam email. What is Email Spam Generally speaking, spam emails have the following characteristics: Sender Anonymity: The sender of spam emails is always anonymous and many senders use international IP addresses to further shield their identity and circumvent U.S. law. Mass Mailing: Spam emails are sent to many people at once, not just your email address. Unsolicited: The recipients never request spam email and there is no way to “opt out” or avoid future spam emails. Sometimes spam emails are sent with malicious intent, asking for sensitive information. Spam Email Example: How to Tell if an Email is Spam or Unsolicited Commercial Email Not all spam ends up in the spam folder. Therefore, it is important to know how to tell if an email in your inbox is spam mail.  The following are 7 effective ways to recognize a spam email: Look at who the email is addressed to: If the email is not addressed specifically to your email address, that means it was sent to many other people. Check the “from” email address: If the email was sent by a legitimate company or institution, the “from” email address usually contains the domain name of their main website....
The Importance of Email Marketing

The Importance of Email Marketing

Email Marketing to Healthcare Professionals Research Email marketing is a great way to reach out to your audience and colleagues with new information about your company including new products or services, special events, and useful information.  When running an email marketing campaign, you must take into account the appearance of the email newsletter and how it displays across different devices and email clients, as well as the time of day your email is most likely to be opened. MMS Lists, a marketing agency that provides several email marketing services and email lists to market to healthcare professionals, has recently created an infographic containing 2015 statistics from their email marketing campaigns.  These statistics reveal the top email clients and devices that healthcare professionals (HCPs) used in 2015 to receive their emails.  This information is useful because understanding the behaviors of your audience, such as which email clients and devices they are likely to use to open your emails, can help you adjust your email marketing strategy to improve your open rate. Why Email Marketing According to the statistics from MMS Lists, the ROI for email marketing is the highest of all digital marketing channels with a return of about $38 for every dollar spent.  In the case of HCPs, MMS Lists found that 73 percent prefer that companies use email to communicate with them over other marketing channels.  The high ROI combined with the preference of many that companies market to them via email makes email marketing a very important strategy to incorporate into your digital marketing campaign. Email Marketing Statistics The infographic from MMS Lists includes the top 10...