Branding is important because it helps you build a unique identity. Your “brand” is your reputation and the stronger your brand, the more long-term success you should endure. Poor branding makes a company forgettable, even if they are good at what they do....
Video marketing is extremely powerful in today’s digital-centric society. But what exactly is it and how do you best utilize it as part of your overall digital marketing strategy? What is Video Marketing? Unsurprisingly, video marketing is the use of videos to promote...
Digital market trends evolve consistently. The strategies that might have worked 3 years back, probably won’t work for your digital marketing agendas without alterations. The upcoming trends in digital marketing will transform the way small companies reach their...
With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital...
The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year. User behavior is constantly evolving as more people turn to their mobile devices for online searches and browsing, and Google’s updates and algorithm changes...
