The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
7 Ways Realtors Get Leads from Digital Marketing

7 Ways Realtors Get Leads from Digital Marketing

The real estate industry, admittedly, is a cut-throat one. The competition is fierce and realtors must make a good first impression to land clients. This is where digital marketing can come into play. As the world transitions to online communication, digital marketing can help direct realtors towards success.   1. Email Campaign The email campaign continues to be a valuable tool in connecting with new customers and staying relevant to old customers. A good email campaign will funnel potential new leads through predetermined actions based on previous engagements with you and their buyer profile. As Smart Insights reported, the real estate business has an average email open rate of about 27%, with a click-through of 3%. But these stats could increase the more relevant the content is to a customer.   2. Build a User-friendly Optimized Website Have you ever tried opening up a site only to close it immediately because the layout is giving you a headache or it’s taking forever to load? This is a rampant issue among realtor websites considering their sites are full of photos, videos, and links. Developing a user-friendly realtor site can be a nightmare but if done right it can significantly boost traffic and conversion. With the help of a professional website developer and a good grasp of what your client is looking for, you can create a responsive site visitors will respond positively to. Don’t forget to optimize your website. If search engines cannot find your site, it is highly unlikely your prospective customers will be able to either.   3. Pay-per-click Advertising Also referred to as PPC, this is an...
Proceed Innovative Helps Northwest Compass with Website Updates

Proceed Innovative Helps Northwest Compass with Website Updates

Proceed Innovative has had the pleasure of working with Northwest Compass to optimize their website with a sleek design and clear navigation. Our team volunteered to take on this project to help the Chicagoland community respond to the novel coronavirus pandemic. Who is Northwest Compass? Northwest Compass is a non-profit organization providing emergency and educational services for anyone vulnerable or in crisis. They deliver services to those in need by building community partnerships, following their core values. Their core values include: Cultural competency Organizational partnerships Mutually agreeable goals Program excellence Accountability Suspending judgment and demonstrating empathy Solution focused-motivational interviewing After identifying the mission and core values of your non-profit organization, they should be reflected on your website. The company’s promise is the first step to communicating with the audience, then showing the hard work behind it. This is where web design comes in, a great opportunity to visually showcase your work. Web design is an unspoken language, which tells your audience about who you are. The two main goals are to make your website appealing and easy to navigate. Here are some SEO tips: 1. Making your website appealing. Trust and Professionalism Creating a website can be the first step to an online presence, yet optimization is a constant task that may be hard to continuously manage. It is important to integrate core values into a clear design. You should also stay consistent with your mission to have a positive brand perception. Consistency is the key to building trust and exemplifying professionalism with your audience. Northwest Compass is clear and concise with information an online visitor may need. Keep...
How to Generate Quality Leads for Disaster Restoration Companies and Contractors

How to Generate Quality Leads for Disaster Restoration Companies and Contractors

Generating quality leads is difficult for many contractors. It takes time and dedication to generate relevant leads, and if your business does not generate leads effectively, you could lose out on high paying jobs to your competitors. The most effective way to generate quality leads for your business is through online marketing. More people search online for contracting services than through other means, especially if they need emergency contracting services like disaster restoration. A solid online marketing strategy will help your business capture quality leads which will increase your conversion rate and improve your ROI. When forming an online marketing plan for lead generation, make sure you follow these 4 steps: Optimize your website: Your website is often what first introduces your brand to potential customers. You must make sure your website is mobile friendly, loads quickly, has clear call to actions, and updated, relevant content. Take advantage of online profiles: Businesses can easily increase their online reach through social media profiles like Facebook and Google My Business listings. These platforms can easily connect you directly to potential customers, and they are free to use. Convert your leads: Effective contractor lead generation will bring potential customers to you, but it is up to you and your staff to convert the lead into a job. Make sure your business has established specific steps for your staff to reach out to potential damage restoration leads and follow up within a reasonable timeframe. Email marketing: Email marketing is a great way to retain your customers. Make sure your emails contain valuable information for your customers, including tips, new services, deals, and videos,...
Web Design Tricks to Drive Sales to Your Business

Web Design Tricks to Drive Sales to Your Business

You’re probably wondering why, despite seemingly positive optimization results in the form of increased traffic to your website, your sales aren’t anywhere near where you want them to be. In all likelihood, it has something to do with your web design. Web design does more than just make a website look good. It can also influence visitors to provide you leads and eventually, those much-desired conversions, which could come in the form of a filled contact form, a newsletter subscription, and of course, sales of your product or service. So how can you tweak your web design in a way that will increase your chances of driving sales to your business? Here are some tips. Shorten the contact form Your contact form is your website’s primary lead generation tool. When it asks for too much information, it becomes a long one, and no one really likes or has the time filling in lengthy forms. If possible, ask only for the names, email addresses, and zip codes of your visitors. With such a short contact form, users will be more likely to fill it out willingly. Use a bit of color psychology Have you ever noticed how stores holding clearance sales almost always use red for its billboards and other marketing materials? Red is good at creating a sense of urgency. Other colors also appeal to certain demographics. So take a closer look at your target market and try to use colors on your website that may elicit a positive response from them. Put your call-to-action (CTA) button somewhere prominent It’s your CTA or call-to-action button that people have to...
The Best Browsers for Security and Privacy in 2020

The Best Browsers for Security and Privacy in 2020

Keeping safe and ensuring that your data is protected from third-parties online is of importance. Surfing the internet requires the use of a web browser. However, browsers have a naughty tendency of giving away what they know about you and the sites you visit – that is if they are not monitored. Therefore, as surfers of the net, we are left with the task of finding the best browsers for security and privacy to avoid any unsavory folks who like to obtain unwarranted access to personal data. Although this may seem unnecessary, and come across as a paranoid sense of security, unfortunately, this is how fraudsters gain information before turning you into one of their victims. What is a Secure Browser? Top browsers such as Chrome, Explorer, and Firefox have excelled over the years when it comes to the provision of security features. These browsers take note of the ongoing evolving cybercrimes online, and then provide critical counter prevention tools that give users control over their activities online. Features such as download protection, URL filter, tools to prevent tracking, as well as warnings when visiting unsecured sites among other vital security features, combined, all make up a secure browser. In this article, we will focus on the best browsers for security and privacy that you can consider if you wish to greatly conceal all your online activities from obnoxious sites that have ill-tendencies of keeping track of your digital life. Regardless of the browser you’re comfortable with at the moment, you still have a bunch of options that can allow you to surf the internet more securely. All you...