Website Redesign – SEO Tips to Get the Best ROI for Your Website

Website Redesign – SEO Tips to Get the Best ROI for Your Website

Your company’s website is often what introduces your potential customers to your brand and your products or services.  When people need a particular product or service, they will get on Google, usually from a mobile device, and search for the product or service, visiting the first several websites that appear in the search engine results pages (SERPs).  This makes it important for your website to deliver on several fronts: rank on the first page of Google; have a modern design, fast loading time, high usability, and most importantly, mobile responsiveness. If your company’s website has an outdated design in appearance and/ or functionality, you should consider updating the website design.  Users will bounce from a website quickly if the navigation is confusing, if it loads slowly, or if it does not display properly on mobile devices.  Having a smooth, functional website design is crucial for retaining organic traffic that comes in through searches for your products and services. When updating the design of your website, you need to plan the design with search engine optimization (SEO) principles in mind.  Redesigning your website is much more than a cosmetic undertaking, the changes you make to your website must be SEO friendly to retain or improve your rankings in the SERPs. Implementing changes in the design and functionality of your website can undo the progress your website has made from an SEO standpoint.  Your website has been crawled and indexed by Google to appear in the SERPs and if you make changes to the design of your website that override the infrastructure, internal links, or content, this could hurt your SEO...
RestorationMasterFinder.com Has a New Look

RestorationMasterFinder.com Has a New Look

Proceed Innovative Launches Newly Redesigned Lead Generation Website At Proceed Innovative, we have been providing SEO, lead generation, and web design services for businesses nationwide since 2003.  Our SEO experts are focused on helping our clients achieve their digital marketing goals by ensuring that they have well-designed, fully optimized websites that will help attract more search traffic and generate more leads and conversions.  As a digital marketing agency and web design company, it is also important for us to keep our own websites highly optimized and functional with a fresh, user-friendly design. We are excited to announce the launch of our redesigned lead generation website RestorationMasterFinder.com (RMF).  The new RMF design has all the features of a competitive contemporary digital marketplace with the ability to grow.  The responsive layout is one key feature of the website that makes it easy for mobile users to experience the full functionality of the website.  RMF’s customers and traffic have been growing rapidly in recent years and the new site was designed to accommodate this and future growth. About RestorationMasterFinder.com RestorationMasterFinder.com, or RMF, is a lead generation website built and developed by the web design team at Proceed Innovative.  The purpose of this website is to connect customers to qualified businesses in the disaster restoration, furniture restoration and cleaning industries.  RMF has been very successful at generating leads for our business clients and the redesign will improve the website’s performance and ensure future success. RMF consists of geo-based micro-sites that are highly optimized to improve the ROI for featured businesses.  The site also makes it easy for customers to connect to a qualified...
Reasons Your Landing Page Is Not Generating Enough Leads

Reasons Your Landing Page Is Not Generating Enough Leads

Your landing page is designed to generate leads. It may serve other purposes, but its primary function is to draw visitors in and make them think about taking you up on an offer you’re making, whether you’re selling a product or service or inviting them to sign up for an e-book, newsletter, or a webinar. So if you have a landing page that turns out too few leads, it’s probably time to take a closer look and find out why it can’t seem to get the leads that are vital to achieving conversion goals. Here are some of the possible reasons your landing page fails when it comes to generating leads for your business.   It’s yawn-inducing The e-book you’re offering may be compelling, but the landing page you’re using to ask people to sign up for it is incredibly boring. The content text and the form are too long, and there are no images to catch the attention of people. Something that uninteresting isn’t likely to attract leads. Sweet and short copy, and even sweeter and shorter form, and striking images will likely be more successful when it comes to drawing in leads. Asking for too much information Ideally, the lead capture form on your landing page should only ask for the name, email address, company, and phone number of the visitor. Anything beyond that and your prospect will likely opt out simply because you’re asking for too much information. As stated in the preceding item, your form should be short and ask only for vital details from your prospect. You didn’t test your form One rule of...
How to Optimize Your Website Marketing for Mobile Devices

How to Optimize Your Website Marketing for Mobile Devices

With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. As you can understand the convenience provided as a consumer, strategically positioning yourself as a company at the right time and place is crucial towards getting that sale. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers. On the other hand, some of the information provided can be technical and may require some background knowledge in order to conduct mobile SEO. But when working with Proceed Innovative, these digital marketing professionals have extensive experience in helping businesses from various industries to accomplish their goals, both online and offline. We are also a proud Google Partner, meaning that our experts take rigorous tests, follow Google best practices, manage significant AdWords spend, and attend ongoing training sessions in order to remain updated on the latest digital marketing trends. If at any time you have questions or become overwhelmed by this presentation, feel free to reach out to us through a contact form or phone call at (800)933-2402. Consumer Behavior Shifts Towards Mobile The Google presentation begins on how to drive growth for your business through mobile measurement. In fact, more than half of all web traffic is now coming through smartphones and tablets! This will have a significant impact on how your website will need to be optimized in order to stay ahead of competition. But despite these eye-opening statistics, the majority of advertisers...
New Olympia, WA Micro-Site Added to RestorationMaster to Increase Online Marketing for ServiceMaster of Tacoma

New Olympia, WA Micro-Site Added to RestorationMaster to Increase Online Marketing for ServiceMaster of Tacoma

ServiceMaster of Tacoma has been providing quality disaster restoration and cleaning services for the homes and businesses in the Tacoma, WA area for over 35 years. RestorationMasterFinder has recently created a new micro-site for Olympia, WA on RestorationMasterFinder.com to extend their digital marketing opportunities in this service area. The new Olympia, WA micro-site will increase the local digital traffic in the area; this will then result in an increase of sales leads. RestorationMasterFinder.com, or RMF, is a cost-efficient, lead generation site that uses optimized micro-sites to generate additional search traffic and sales conversions for locally listed businesses of the disaster restoration and cleaning industry. The micro-sites are also optimized by content, header tags, and location to attract additional relevant digital traffic to these pages. This will ultimately result in quality sales leads and a better conversion rate. RMF has high visibility on the major search engines including Google, Yahoo, and Bing in addition to hundreds of local, vertical, and social media web portals. You can read the full press release about ServiceMaster of Tacoma’s Olympia, WA micro-site addition to RestorationMasterFinder...
Furniture Medic by MasterCare Experts Launched New Contemporary Website Developed by Proceed Innovative

Furniture Medic by MasterCare Experts Launched New Contemporary Website Developed by Proceed Innovative

Proceed Innovative provides website design and development in addition to our internet marketing and SEO services and we recently designed and built a new custom website for Furniture Medic by MasterCare Experts in Carol Stream, IL. Furniture Medic by MasterCare Experts provides furniture restoration and repair services for all types of furniture including antiques in residential and commercial settings and their new website contains useful information about each of their specific services. The user friendly navigation makes it easy for customers to find the specific service pages they need and the website also features a Before and After gallery so customers can view pictures of their previous work. This new website is an extension of their internet marketing plan with Proceed Innovative to help reach more potential customers in the Carol Stream area. New Responsive Web Design The most important feature of Furniture Medic’s new website is its responsive design which allows it to display neatly across all portable devices such as tablets and smartphones. The percentage of internet users that are browsing and doing local searches on tablets and smartphones is growing which makes it important to have a website that can display properly on each device with easy, seamless navigation. Furniture Medic’s new website features responsive navigation that allows mobile users to easily access their services pages as well as the blog and gallery directly from their tablet or smartphone. With this responsive design, the website will appeal to a wider range of users on mobile devices which will ultimately help increase their business volume. If you are considering a new website or a website redesign for...