Before Launching Your New Website, Create a Digital Marketing Strategy

Before Launching Your New Website, Create a Digital Marketing Strategy

The internet has provided a more level playing field for small and mid-sized businesses to compete for visitors and leads with larger companies.  Building a solid website for your business is a good start, but a website alone is not enough to get attention and generate leads.  Even the best designed websites are largely ineffective if they are not supported with an effective digital marketing strategy. When designing and building a new website, it is important to create your digital marketing plan first for two reasons.  The first reason is that having a clear marketing strategy will help you make better design and content decisions when building the website, and the second reason is to consistently generate traffic and leads after the website is launched.  View your website as an integral part of your digital marketing strategy and ensure that it is designed to help meet your marketing goals. In this guide, we will discuss what should go into your digital marketing strategy to help you before and after your website is launched.  If your business is ready to launch a new website, you should also turn to professionals to help.  Proceed Innovative is a digital marketing agency that provides SEO web design and ongoing digital marketing services.  We can help you devise an online marketing strategy based on your specific goals and design and build your website with SEO principles in mind. Digital Marketing Strategy: Before the Web Design Before you begin building a website, it is important for your business to create a digital marketing strategy.  The strategy should be based on your main marketing goals, whether...
What is SEO Web Design? How SEO and Web Design Work Together

What is SEO Web Design? How SEO and Web Design Work Together

There are many who believe that to be found online, you need a good website.  While this is a good start, it takes more than a nice-looking website to improve your online visibility and drive traffic.  It is important for your website to be designed and built to incorporate SEO elements.  When you have a good website that is properly optimized, then you will start appearing in the search engine results pages (SERPs) and get more visitors. In this guide, we will explain the importance of SEO web design as well as the SEO principles that you must incorporate into your web design.  If you need the help of an expert to design a website for your company or revamp your existing website, Proceed Innovative provides complete SEO web design services.  Our experts will ensure that your website is user friendly and well optimized to appear high in the SERPs. SEO Web Design Before delving into the principles of SEO web design, it is important to define what it is.  SEO web design refers to the design and development of a website that incorporates SEO best practices.  The SEO elements of web design will help search engines like Google better understand and rank your website which will improve your position in the SERPs and help drive more traffic. The following are common questions businesses may have when it comes to the relationship between SEO and web design. How is SEO related to web design? Your website and the search engine optimization (SEO) of your website are both done to accomplish the same goal, creating an excellent user experience.  The...
The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
7 Ways Realtors Get Leads from Digital Marketing

7 Ways Realtors Get Leads from Digital Marketing

The real estate industry, admittedly, is a cut-throat one. The competition is fierce and realtors must make a good first impression to land clients. This is where digital marketing can come into play. As the world transitions to online communication, digital marketing can help direct realtors towards success.   1. Email Campaign The email campaign continues to be a valuable tool in connecting with new customers and staying relevant to old customers. A good email campaign will funnel potential new leads through predetermined actions based on previous engagements with you and their buyer profile. As Smart Insights reported, the real estate business has an average email open rate of about 27%, with a click-through of 3%. But these stats could increase the more relevant the content is to a customer.   2. Build a User-friendly Optimized Website Have you ever tried opening up a site only to close it immediately because the layout is giving you a headache or it’s taking forever to load? This is a rampant issue among realtor websites considering their sites are full of photos, videos, and links. Developing a user-friendly realtor site can be a nightmare but if done right it can significantly boost traffic and conversion. With the help of a professional website developer and a good grasp of what your client is looking for, you can create a responsive site visitors will respond positively to. Don’t forget to optimize your website. If search engines cannot find your site, it is highly unlikely your prospective customers will be able to either.   3. Pay-per-click Advertising Also referred to as PPC, this is an...
Proceed Innovative Helps Northwest Compass with Website Updates

Proceed Innovative Helps Northwest Compass with Website Updates

Proceed Innovative has had the pleasure of working with Northwest Compass to optimize their website with a sleek design and clear navigation. Our team volunteered to take on this project to help the Chicagoland community respond to the novel coronavirus pandemic. Who is Northwest Compass? Northwest Compass is a non-profit organization providing emergency and educational services for anyone vulnerable or in crisis. They deliver services to those in need by building community partnerships, following their core values. Their core values include: Cultural competency Organizational partnerships Mutually agreeable goals Program excellence Accountability Suspending judgment and demonstrating empathy Solution focused-motivational interviewing After identifying the mission and core values of your non-profit organization, they should be reflected on your website. The company’s promise is the first step to communicating with the audience, then showing the hard work behind it. This is where web design comes in, a great opportunity to visually showcase your work. Web design is an unspoken language, which tells your audience about who you are. The two main goals are to make your website appealing and easy to navigate. Here are some SEO tips: 1. Making your website appealing. Trust and Professionalism Creating a website can be the first step to an online presence, yet optimization is a constant task that may be hard to continuously manage. It is important to integrate core values into a clear design. You should also stay consistent with your mission to have a positive brand perception. Consistency is the key to building trust and exemplifying professionalism with your audience. Northwest Compass is clear and concise with information an online visitor may need. Keep...
How to Generate Quality Leads for Disaster Restoration Companies and Contractors

How to Generate Quality Leads for Disaster Restoration Companies and Contractors

Generating quality leads is difficult for many contractors. It takes time and dedication to generate relevant leads, and if your business does not generate leads effectively, you could lose out on high paying jobs to your competitors. The most effective way to generate quality leads for your business is through online marketing. More people search online for contracting services than through other means, especially if they need emergency contracting services like disaster restoration. A solid online marketing strategy will help your business capture quality leads which will increase your conversion rate and improve your ROI. When forming an online marketing plan for lead generation, make sure you follow these 4 steps: Optimize your website: Your website is often what first introduces your brand to potential customers. You must make sure your website is mobile friendly, loads quickly, has clear call to actions, and updated, relevant content. Take advantage of online profiles: Businesses can easily increase their online reach through social media profiles like Facebook and Google My Business listings. These platforms can easily connect you directly to potential customers, and they are free to use. Convert your leads: Effective contractor lead generation will bring potential customers to you, but it is up to you and your staff to convert the lead into a job. Make sure your business has established specific steps for your staff to reach out to potential damage restoration leads and follow up within a reasonable timeframe. Email marketing: Email marketing is a great way to retain your customers. Make sure your emails contain valuable information for your customers, including tips, new services, deals, and videos,...