Blog

We were proud to sponsor a great morning of conversations around AI, cybersecurity, and the future of technology for businesses.

It was a valuable opportunity to connect with business owners, CFOs, and IT leaders and discuss how companies can adopt AI strategically while managing the risks that come with it.

We also enjoyed hearing from Chicago Bears legend Roland Harper about leadership, accountability, resilience, and building a winning culture. Even better, the event supported Brother 2 Brother and the work they are doing in the community.

Thank you to everyone who helped make the event possible, including Ascentient IT Support & Managed IT Services, Always Be Connecting, BluSky Restoration Contractors, and everyone who attended.

We’re always happy to be part of conversations that help businesses use technology to move forward with confidence.

Google Ads costs vary based on industry, competition, keywords, location, and campaign goals. A well-planned budget can help businesses generate qualified leads while making the most of their advertising investment.

Read our latest guide to understand Google Ads costs in 2026 and build a smarter PPC budget.

https://lnkd.in/gSiNy7km

#GoogleAds #PPC #PaidSearch #DigitalMarketing #GoogleAds2026 #LeadGeneration #GoogleAdsBudget

We’re excited to be working with Afito C. and the team at The Balanced Professional Works (TBPW)! 💚

It’s always exciting to work with business owners who have a clear vision for what they want to build. We’re looking forward to bringing that vision to life and helping TBPW take the next step in its journey.

Here’s to building something great together! 🚀

The way people search for local businesses is changing.

Consumers are increasingly turning to AI tools like ChatGPT to research businesses, ask questions, and find recommendations. That's creating a new opportunity for local businesses to reach potential customers beyond traditional search.

We're helping service businesses adapt their digital marketing strategies to this changing search landscape with ChatGPT advertising.

#AIAdvertising #DigitalMarketing #LocalBusinessMarketing

Launching a new Google Ads campaign? Don’t be surprised if performance fluctuates at first.

During the Learning Phase, Google is gathering data and determining which searches, audiences, bids, and opportunities are most likely to drive conversions.

That’s why it’s important to give a new campaign time and enough data to learn before making major changes.

📊 Learn. Optimize. Improve.

#GoogleAds #PPC #DigitalMarketing #GoogleAdvertising #MarketingTips #ProceedInnovative

Always Great to Be at a Boomers Game

We’re always excited to be part of game day with our client, the Schaumburg Boomers!

At Proceed Innovative, we’re proud to support the Boomers both on and off the field. It’s always a great experience being there, cheering on the team, connecting with the community, and being part of the excitement that makes game day so special.

#SchaumburgBoomers #ProceedInnovative #schaumburgillinois #GameDay #Community #LocalBusiness

A Conversation About AI & the Future of Business 🤖

Ahead of the Schaumburg Business Association’s AI event on August 11, we had the opportunity to speak with Schaumburg Mayor Tom Dailly about the growing conversation around AI and its impact on the local business community.

We talked about the opportunities emerging from this rapidly evolving technology and what the future could look like as businesses continue to adapt and innovate.

It was great connecting with Mayor Dailly and hearing his thoughts on the future of Schaumburg’s business community. Conversations like these highlight the importance of bringing local leaders and businesses together as technology continues to evolve.

#schaumburgil #schaumburgbusiness #localbusiness #ArtificialIntelligence #BusinessInnovation #SBA #proceedinnovative

Google Traffic Dropped?

A sudden drop in Google traffic doesn’t always mean your SEO strategy is failing. Before making major changes, check these 7 common issues first.
Patrick breaks down what to look for and how to identify the real cause of a traffic drop.

Watch the full video and see what you should check first.

#SEO #GoogleTraffic #SEOTips #GoogleSearchConsole #DigitalMarketing #proceedinnovative

Google’s August 2026 Spam Update is officially rolling out.

The update targets practices that violate Google’s spam policies, including scaled content abuse, keyword stuffing, scraping, and other manipulative tactics.

We break down what the update means and what Proceed Innovative recommends in our latest blog.

Read the full blog to learn more.
https://lnkd.in/gvxuvU7G

#GoogleUpdate #GoogleSpamUpdate #SEO #SearchEngineOptimization #DigitalMarketing #LocalSEO #ContentMarketing #GoogleSearch #SEOUpdates #proceedinnovative #GoogleSpamUpdateAugust2026

Citations vs. backlinks: what's the difference? 🤔

They both play a role in SEO, but they serve different purposes.
📍 Citations help establish your business's local presence through mentions of your business information across directories and websites.
🔗 Backlinks are links from other websites to yours, helping build your site's authority and credibility.

The takeaway? A strong SEO strategy looks at both.

What other SEO terms should we break down next? 👇

#SEO #LocalSEO #DigitalMarketing #Backlinks #Citations #SearchEngineOptimization #ProceedInnovative