Follow our Internet Marketing Blog – your source for must-read news about SEO, SEM and the new trends in digital strategies and web design.

  • Published On: December 18, 2019

    So as 2020 approaches, it is time to review your website’s strengths and weaknesses, fix all SEO and marketing issues, and build up a new marketing and SEO strategy for the new year.  This guide will help you do an SEO website audit and make improvements to your website that will help your digital marketing efforts in 2020.

  • Published On: November 14, 2019

    Jasmine Panayotov, the Managing Partner of Proceed Innovative, won Business Ledger’s Influential Women in Business Award. These awards are given to women of successful suburban businesses who have shown commitment to their profession and their communities and have a history of professional achievements.

  • Published On: November 5, 2019

    This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business.  By avoiding these mistakes, you can maximize the ROI of your website.

  • Published On: November 4, 2019

    The internet has become the main marketplace for companies to do business and attract new customers which requires much more than simply having a website. Think of your website as your storefront, if no one can find your store then you cannot expect to do much business.

  • Published On: October 22, 2019

    Move for Hunger’s annual Fill-A-Food Truck drive will take place between November 1st and December 13th. To support this cause, Proceed Innovative is stepping in as a host for one of their drop off locations, where individuals and businesses can donate non-perishable food items.

  • Published On: October 21, 2019

    In this guide, we discuss what contractors should look for when deciding to work with a lead generation company.  It is important to do your homework before joining a lead generation website to ensure that the company you choose to work with has a good track record of generating quality leads within your industry.  You also need to watch out for lead generation companies that exhibit some of the most common red flags.

  • Published On: October 18, 2019

    Proceed Innovative, along with team members from Assisting Hands Home Care in Schaumburg and Villa Park, recently participated in the Walk to End Alzhiemer’s in support of Alzheimer’s care and research. 

  • Published On: September 24, 2019

    CIO Review featured a profile of Proceed Innovative in their September issue naming the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 that highlights how we help businesses achieve success through digital marketing on the local and national level.

Latest on LinkedIn

We’re excited to be part of something that brings curious minds, bold ideas, and our local community together. 🎤💡

Proceed Innovative is proud to be a Community Partner for TEDxArlington Heights 2026: Curiosity Playground!

On October 24, eight inspiring speakers will take the stage at Rolling Green Country Club to share ideas and perspectives designed to challenge expectations and spark new ways of thinking.

👏 Congratulations to this year’s speakers:

🎤 Phil Jackson
🎤 Bob Hess
🎤 Maryam Mehrtash
🎤 Lauren Rzepka, MA, LMFT
🎤 Arthur Zards
🎤 Joseph Quinonez
🎤 Anita A. Chlipala, LMFT
🎤 Michael Zakalik, PsyD

We’re looking forward to being there, supporting the TEDx Arlington Heights community, and seeing what these speakers have in store.

📍 Rolling Green Country Club
📅 October 24, 2026

#TEDxArlingtonHeights #CuriosityPlayground #CommunityPartner #ArlingtonHeights #ProceedInnovative

September 29, 2026View on LinkedIn →

Search is changing.

At RISE at Roosevelt University, Patrick Panayotov shared a great example:

Instead of searching “window repair near me,” people can now ask AI exactly what they need and get a recommendation.

That’s why SEO + GEO + AEO matter.

It’s no longer just about ranking.

It’s about being the business AI recommends.

#SEO #GEO #AEO #AIVisibility #RISE #RooseveltUniversity #LeadGeneration #DigitalMarketing

September 28, 2026View on LinkedIn →

Schaumburg has been an important part of our journey at Proceed Innovative, and we’re proud to be part of a business community that values connection, collaboration, and growth.

Thank you Village of Schaumburg

#MyVillageMyVibe #MyBusinessMyVibe #Schaumburg #ProceedInnovative

September 24, 2026View on LinkedIn →

B2B buyers are increasingly using ChatGPT, Gemini, Perplexity, and Google AI Overviews to research vendors, compare options, and build shortlists.

That changes what visibility means. Ranking on Google still matters, but being cited in AI-generated answers is becoming another important part of the buyer journey.

Our latest guide explores how AI is changing B2B search behavior, why traditional traffic metrics can be misleading, and what companies can do to improve their visibility across AI search.

👉 Read the full guide: B2B Buyer Behavior in the Age of AI Search

https://lnkd.in/gVjyQikz

#B2BMarketing #AISEO #GEO #B2BSEO #DigitalMarketing #AIsearch

September 23, 2026View on LinkedIn →

Proceed Innovative is proud to be the new website partner for JG Good Corporation! As fellow Schaumburg businesses, we share a strong commitment to supporting our local community through organizations and programs like the Schaumburg Business Association and Roosevelt Incubator Schaumburg Enterprises (RISE).

We’re excited to help JG Good Corporation strengthen its online presence and continue growing.

#SchaumburgIL #WebsiteDesign #DigitalMarketing #LocalBusiness #SchaumburgBusiness #ProceedInnovative #JGGoodCorporation

September 22, 2026View on LinkedIn →

A great team makes the work even better. 🙌

We’re lucky to have a group of talented people who bring their own expertise, creativity, and personality to Proceed Innovative every day.

September 18, 2026View on LinkedIn →

What makes a B2B marketing agency worth hiring in Chicago?

We looked beyond the usual agency list and evaluated 10 Chicago-area B2B marketing agencies across 9 factors that matter to growing businesses, including SEO, paid media, AI/GEO, industry experience, measurable results, and strategic depth.

Each agency brings a different strength and approach to B2B marketing.

And yes, Proceed Innovative was evaluated using the same criteria.
See which agencies made the list, what they’re known for, and how we evaluated them.

👉 Read the 2026 guide: https://lnkd.in/g65VazZg

#B2BMarketing #ChicagoBusiness #DigitalMarketing #B2BStrategy #SEO #GEO

September 18, 2026View on LinkedIn →

Choosing a B2B marketing agency? Look beyond rankings and traffic.
Ask three questions:

• Do they have experience with B2B companies like yours?
• Can they connect marketing activity to qualified leads and revenue?
• Do they have a clear strategy for visibility in AI search?

Strong marketing is not just about being found. It’s about being found by the right buyers and turning visibility into business opportunities.

Read our guide to choosing a B2B digital marketing agency in Chicago.

https://lnkd.in/gfZGz93j

#B2BMarketing #DigitalMarketing #B2BMarketingAgency #B2BSEO #LeadGeneration #MarketingStrategy #AISearch #SEO #ChicagoBusiness #ChicagolandBusiness

September 17, 2026View on LinkedIn →

One thing that can make or break a marketing campaign has nothing to do with SEO, Google Ads, or AI.


It’s whether your marketing team actually understands the business.

- What services make you the most revenue?
- Which customers are the best fit?
- Who are you competing against?
- Which areas do you want to reach?
⭐ And most importantly, what does success actually look like for your business?

Those answers should shape your marketing strategy.

That's why at Proceed, we believe your marketing team should do more than manage campaigns. They should understand the business those campaigns are meant to grow.

Our clients work with a designated marketing professional who takes the time to understand their industry, goals, customers, competition, and market.

Because when we understand what makes your business unique, we can build a marketing strategy that actually reflects it.

#DigitalMarketing #BusinessGrowth #MarketingStrategy

September 16, 2026View on LinkedIn →

Where should your B2B marketing budget go: SEO or Google Ads?
The answer isn’t as simple as choosing one over the other.

Google Ads can help capture demand from buyers who are actively searching for a solution right now. SEO takes a longer-term approach, helping your company build visibility while potential customers are researching, comparing providers, and figuring out what they need.

For B2B companies with longer sales cycles, understanding when and how your buyers search can make a major difference in where your marketing dollars go.

So, should you invest more in SEO, Google Ads, or a combination of both?

Our latest article breaks down the key factors to consider before making that decision.

https://lnkd.in/gjmpzSh2

#B2BMarketing #DigitalMarketing #SEO #GoogleAds #MarketingStrategy #ProceedInnovative

September 15, 2026View on LinkedIn →
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