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Search Engine Marketing – Google Analytics
If you would like to see how visitors navigate your website, where they come from and how often they visit, you should sign up for Google Analytics. The program is offered by Google and provides advanced website traffic statistics. Google Analytics can improve your...
Google Hummingbird Update
Google has recently updated its search algorithm to respond to longer, more complex search phrases and questions that people enter through their smartphones and mobile devices. What this means is that the traditional keyword-based system has been changed to handle...
Social Media Marketing – Blogs – Search Marketing Blog Tips
What is a Blog? A blog is an online journal that visitors use to participate in an online discussion. Usually they ask questions or add their comments on specific topic. Blogs are a very essential part of social media marketing and an effective search marketing...
Google Search Tips
Google makes it easy for you to search topics like weather, local businesses, measurements and unit conversion, movie times, sports scores, flight tracking, time, currency conversion, area and zip codes, and more. Here are some tips from Google: To see the time in...
Social Media Marketing
What is Social Media Social media is content created by people using highly accessible and scalable publishing technologies. Examples of social media applications are Google Plus (reference, social networking), Wikipedia (reference), MySpace and Facebook (social...
Pay Per Click Advertising
If your business goals are: getting instant local and targeted traffic; increasing sales or leads; promoting seasonal products; branding; high ROI then Pay Per Click Advertising is right for you! After organic search engine optimization, pay-per-click or PPC is the...
Search Engine Optimization (SEO) 101
What is SEO Search Engine Optimization, also called Natural or Organic Optimization or simply SEO, involves making your website as visible and accessible as possible for search engine spiders and for your visitors. The goal of an SEO program is to position your...
Search Engine Marketing (SEM)
Search Engine Marketing includes multiple web promotional strategies. The top search marketing strategies are: Search Engine Optimization (SEO), also known as Natural search engine optimization or Organic search engine optimization. Google and the rest of the search...
