Follow our Internet Marketing Blog – your source for must-read news about SEO, SEM and the new trends in digital strategies and web design.

  • Published On: October 23, 2020

    In this guide, we will dive a little deeper into Google Maps to explore its options that will be useful for your next road trip.  We will cover how to plan your route within the app as well as other features of Google Maps that you can use to explore and even save money along the way.

  • Published On: October 16, 2020

    Content marketing varies among businesses that serve their customers nationally and locally. Here are some tips for local businesses to drive traffic to their website.

  • Published On: September 17, 2020

    Structured data is a type of code format that describes your website in a way that search engines understand. Structured data can help improve the rankings of your website and make your webpages more attractive in search results. 

  • Published On: September 5, 2020

    Video marketing is extremely powerful in today’s digital-centric society. But what exactly is it and how do you best utilize it as part of your overall digital marketing strategy?

  • Published On: September 3, 2020

    To continue our path of using The Traction System, our managing partner, Jasmine Panayotov, met with Paul and his team in their gorgeous new office in Downer’s Grove. They discussed the wins and challenges from the last six months as well as strategic projects for both organization and ongoing support for each other.

  • Published On: August 24, 2020

    Expertise ranked Proceed Innovative among the best SEO agencies of 2020. We are proud to have been hand-picked from a large group of candidates and identified as an expert in the SEO industry.

  • Published On: August 20, 2020

    Successful digital marketing campaigns usually achieve three main goals: increase leads, boost brand awareness, and generate sales.  The success of each of these goals can be measured using several metrics to determine the effectiveness of your digital marketing efforts. 

  • Published On: August 14, 2020

    In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website. Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should go through when hiring an SEO service provider. This blog will discuss each of the main steps of the SEO hiring process that you can follow when hiring an SEO service provider for your company.

Latest on LinkedIn

Is Your Website Sending Mixed Signals to Google and AI?

Your website may look perfect to visitors, but are Google and AI search platforms seeing the same information?

When search engines and AI crawlers access different versions of your website, important information about your services, expertise, and capabilities may get overlooked.

What does this mean for your business?

✅ Reduced visibility when potential customers search for your services
✅ Missed opportunities to appear in AI-generated search results
✅ Inconsistent information about your business across search platforms
✅ Potential loss of qualified leads to competitors with better-optimized websites

As more B2B buyers use Google and AI-powered tools to research vendors, making sure your website is accessible and understood by both is becoming increasingly important.

At Proceed Innovative, we help businesses strengthen their SEO and AI search visibility so they can stay competitive and connect with more qualified prospects.

#B2BMarketing #AISearch #SEO #DigitalMarketing #LeadGeneration #ProceedInnovative

November 11, 2026View on LinkedIn →

Honoring Our Heroes This Veterans Day

Today, we honor the brave men and women who have served our country with courage, dedication, and sacrifice.

At Proceed Innovative, we are grateful to all veterans and their families for their service and commitment to protecting our freedom.

To all who have served, thank you. Your courage and sacrifice will never be forgotten.

Happy Veterans Day!

#VeteransDay #ThankYouVeterans #HonorOurHeroes #ProceedInnovative

November 11, 2026View on LinkedIn →

Friday was a wonderful evening celebrating the Schaumburg Business Association's 25th Anniversary and Toast of Schaumburg!

The event brought together so many local business owners, community leaders, and professionals who make the Schaumburg business community what it is today.

Proceed Innovative was proud to be part of the celebration. Congratulations to all the award winners and everyone recognized for their contributions!

We’re proud to be an SBA member and value the opportunity to connect with fellow businesses, support the local community, and play a part in its continued growth.

Here’s to 25 years of bringing businesses together and many more years ahead!

#ProceedInnovative #SchaumburgBusinessAssociation #ToastOfSchaumburg #SchaumburgBusiness #LocalBusiness

November 9, 2026View on LinkedIn →

Your website ranks on Google. You’re publishing content. You’re checking your traffic.

But is your SEO actually bringing in business?

There are a lot of SEO misconceptions that can lead B2B companies in the wrong direction. From thinking rankings automatically mean leads to assuming more website pages equal better results, these myths can cost businesses valuable opportunities.

The truth? Effective SEO takes more than checking boxes. It requires the right strategy, consistent optimization, and a focus on attracting the people most likely to become customers.

We’re breaking down 5 SEO myths B2B business owners should stop believing.

Which one do you hear most often?

#SEO #B2BMarketing #DigitalMarketing #OrganicGrowth #ProceedInnovative

November 3, 2026View on LinkedIn →

Be the answer when buyers ask AI. ChatGPT Ads, fully managed and tracked, with clear reporting that connects spend to pipeline.

Want a free ChatGPT Ads plan?

👉 Comment CHATGPT for your free campaign plan.

#ChatGPTAds #AIAdvertising #B2BMarketing #LeadGeneration #ProceedInnovative #AISearch #PPC #DigitalMarketing #AIMarketing

October 30, 2026View on LinkedIn →

🎃 Do your digital marketing results have you spooked? 👻

Low visibility and missed leads can be scary, but your marketing doesn't have to be!

From SEO to paid advertising, Proceed Innovative is here to help businesses improve their online visibility and reach more customers.

Wishing everyone a safe, spooky, and Happy Halloween! 🧡🕸️

#HappyHalloween #DigitalMarketing #SEO #ProceedInnovative

October 30, 2026View on LinkedIn →

Your Google Business Profile might be one of the first places potential customers look before deciding which business to contact.

But is your profile giving them a reason to choose you?

In 2026, make sure your profile includes:
🔹 Accurate business information
🔹 Relevant categories and services
🔹 A clear description of what you do
🔹 Genuine customer reviews
🔹 Real photos of your business
🔹 Helpful, up-to-date information

Here's what often gets overlooked: being found is only half the equation.
Your profile should help potential customers understand what you offer, build trust in your business, and know how to take the next step.

It's one piece of a larger digital marketing strategy, but it's worth getting right.

When was the last time you reviewed your Google Business Profile?

#LocalSEO #GoogleBusinessProfile #DigitalMarketing #BusinessGrowth

October 29, 2026View on LinkedIn →

𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗕𝟮𝗕 𝗯𝘂𝘆𝗲𝗿 𝗶𝘀 𝗮𝘀𝗸𝗶𝗻𝗴 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝘄𝗵𝗶𝗰𝗵 𝘃𝗲𝗻𝗱𝗼𝗿 𝘁𝗼 𝗵𝗶𝗿𝗲.

Now you can show up in that conversation.

ChatGPT Ads let B2B companies reach buyers while they research solutions, compare providers and build their shortlist.

But before you put budget behind it, you need to answer three questions:

➤ 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗶𝘁 𝗰𝗼𝘀𝘁?
➤ 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵?
➤ 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗸𝗻𝗼𝘄 𝗶𝗳 𝗶𝘁'𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗰𝗹𝗶𝗰𝗸𝘀?

Here's a quick example of the math:

➤ $4 per click with a 4% lead rate = $100 per lead
➤ If 1 in 4 leads is qualified = $400 per qualified lead
➤ If 1 in 5 qualified leads becomes a customer = $2,000 to win a customer

Is that worth it? It depends on what a customer is worth to you.
That's the number most companies skip.

Our new guide breaks down ChatGPT Ads pricing, starting budgets and which B2B businesses are the best fit, so you can decide before you spend.

📖 Read the full guide in the comments.

Considering a test? Comment 𝗖𝗛𝗔𝗧𝗚𝗣𝗧 and we'll help you work out whether it makes sense for your business.

#ChatGPTAds #B2BMarketing #LeadGeneration #PPC #ProceedInnovative

October 28, 2026View on LinkedIn →

Curiosity and fresh perspectives are what drive innovation. 🔎

We were proud to support TEDx Arlington Heights as a Visionary Partner and be part of a day filled with inspiring ideas, meaningful conversations, and new ways of thinking.

Thank you to TEDxArlington Heights and Donna Marie Post for bringing the community together and creating space for ideas worth spreading!

#TEDxArlingtonHeights #Innovation #Community

October 26, 2026View on LinkedIn →

You might be ranking #1 on Google Maps… but only from your parking lot.

Local search rankings can change depending on where someone searches. A business may show up near the top in one town and much farther down in another.

That’s why local SEO goes beyond optimizing your Google Business Profile. Your website, city service pages, and local links all play a role in helping people find your business in the communities you serve.

Want to get found in more local markets? Let’s talk.

#LocalSEO #GoogleMaps #SEO #ProceedInnovative #LocalVisibility #LocalBusinesses

October 23, 2026View on LinkedIn →
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