Follow our Internet Marketing Blog – your source for must-read news about SEO, SEM and the new trends in digital strategies and web design.

  • Published On: June 19, 2021

    With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review. Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors.

  • Published On: May 14, 2021

    In Part 2 of our SEO FAQ, we address questions about how to monitor, measure and gauge the success of your SEO campaign once you get it started.

  • Published On: April 29, 2021

    While creating and managing Google Ads campaigns is simple, they require extensive research, knowledge and optimization to see an effective return on investment. This is why it’s best for a professional to manage the campaign, so you can generate qualified leads with an effective use of your budget.

  • Published On: April 22, 2021

    We have put together a list of frequently asked questions, some of them from clients, concerning SEO and internet marketing to help business owners gain a better understanding.

  • Published On: March 19, 2021

    Form spam is the submission of website forms by human scammers or spambots with malicious intent. Form spam is both annoying and potentially dangerous for your website and your visitors. The following actions can help you prevent form spam.

  • Published On: February 18, 2021

    Google has built in ways that users can utilize to make the search results even more relevant to their initial query. The following are advanced Google search tricks and tips that can help you narrow your search results.

  • Published On: February 10, 2021

    When looking at the search engine market share worldwide and in the U.S., there is no question that Google is the absolute dominating force.  While other search engines like Bing and DuckDuckGo have shown some growth, their share of the market still pales in comparison to Google.

  • Published On: January 21, 2021

    Even the best designed websites are largely ineffective if they are not supported with an effective digital marketing strategy. When designing and building a new website, it is important to create your digital marketing plan first for two reasons. 

Latest on LinkedIn

Google’s August 2026 Spam Update is officially rolling out.

The update targets practices that violate Google’s spam policies, including scaled content abuse, keyword stuffing, scraping, and other manipulative tactics.

We break down what the update means and what Proceed Innovative recommends in our latest blog.

Read the full blog to learn more.
https://lnkd.in/gvxuvU7G

#GoogleUpdate #GoogleSpamUpdate #SEO #SearchEngineOptimization #DigitalMarketing #LocalSEO #ContentMarketing #GoogleSearch #SEOUpdates #proceedinnovative #GoogleSpamUpdateAugust2026

August 18, 2026View on LinkedIn →

Citations vs. backlinks: what's the difference? 🤔

They both play a role in SEO, but they serve different purposes.
📍 Citations help establish your business's local presence through mentions of your business information across directories and websites.
🔗 Backlinks are links from other websites to yours, helping build your site's authority and credibility.

The takeaway? A strong SEO strategy looks at both.

What other SEO terms should we break down next? 👇

#SEO #LocalSEO #DigitalMarketing #Backlinks #Citations #SearchEngineOptimization #ProceedInnovative

August 17, 2026View on LinkedIn →

AI, Business & the Future of Work 🤖

What does AI actually look like in the day-to-day world of business?
At a recent Good Morning Schaumburg event hosted by the Schaumburg Business Association, Proceed Innovative joined fellow panelists and business leaders for an engaging conversation about the growing role of AI across different industries.

We took the conversation a step further and asked SBA attendees: How are you using AI in your business, and what do you think its impact will be?
We also caught up with Jeff M. of Divine Signs & Graphics, Inc., one of our clients here at Proceed Innovative, to hear his perspective on AI and how it is shaping his industry.

Watch Jeff’s take and hear different perspectives on AI.

The AI conversation is changing quickly. The question isn’t just “Will AI affect my business?” but “How can I use it to make my business better?”

#GoodMorningSchaumburg #SchaumburgBusinessAssociation #Schaumburg #AI #ArtificialIntelligence #SmallBusiness #BusinessTechnology #DigitalMarketing #ProceedInnovative #DivineSignsAndGraphics

August 14, 2026View on LinkedIn →

We showed up to the RISE Mini-Conference at Roosevelt University last week as premier sponsors, a full day built around one goal: empowering local entrepreneurs.

Our CEO Patrick Panayotov took the stage to talk growth, marketing, and how AI is changing the way customers find businesses. Then came our favorite part of the day: our free website giveaway.

Meet our winner: Afito C. of The Balanced Professional Works (TBPW)🙌

Afito turned a hard career transition into a mission to help others going through the exact same thing, with real plans to grow into coaching, workshops, community resources, and even scholarships. That's not just a business plan. That's a purpose.

We're honored to help take that vision online. Watch the video to see the moment 👇

#RISE2026 #RooseveltUniversity #SchaumburgSmallBusiness #WebsiteGiveaway #WomenInBusiness #CareerTransition #ProceedInnovative #ChicagolandBusiness #RISELectureSeries #RooseveltUniversity #Schaumburg #SmallBusinessSpotlight #WebsiteGiveaway #ProceedInnovative #digitalmarketingagency #websitedevelopment #websitedesign

August 13, 2026View on LinkedIn →

🚨 Tomorrow's the day!

Don't miss The Future Is Local: How Schaumburg Businesses Are Using AI Today, hosted by the Schaumburg Business Association!

Hear from Patrick Panayotov, James Chapman, Andrew Krajecki, and Amy Chhadia, MD, DABOM, as they share real-world examples of how AI is transforming the way businesses operate, grow, and serve their customers.

Whether you're already using AI or still figuring out where to start, you'll walk away with ideas and insights you can put into action.

⏰ We're just ONE DAY away! If you haven't registered yet, there's still time to reserve your spot.

https://lnkd.in/gq_Y8a8m

#SchaumburgBusinessAssociation #Schaumburg #AI #ArtificialIntelligence #BusinessInnovation #BusinessGrowth #Networking #LocalBusiness

August 10, 2026View on LinkedIn →

SEO Dictionary: Helpful Content 📖

You've probably heard Google talk about "helpful content," but what does that actually mean?

Helpful content isn't about writing more words or stuffing keywords into a page. It's about creating content that genuinely answers your audience's questions, demonstrates your expertise, and provides enough value that visitors don't need to keep searching.

When creating content, ask yourself:
✔ Does it answer the user's question?
✔ Is it easy to read and understand?
✔ Does it provide unique insights or expertise?
✔ Would I find this helpful if I were the customer?

Create content for people first, and search engines will reward you over time.

#SEO #ContentMarketing #DigitalMarketing #GoogleSearch #SearchEngineOptimization #MarketingTips #SmallBusiness #ProceedInnovative

August 7, 2026View on LinkedIn →

🎤 Meet the speakers at the Schaumburg Business Association's upcoming event, The Future Is Local: How Schaumburg Businesses Are Using AI Today!

Join Patrick Panayotov, James Chapman, Andrew Krajecki, and Amy Chhadia, MD, DABOM, as they share how artificial intelligence is transforming digital marketing, financial planning, robotics, and healthcare. You'll gain practical insights and real-world strategies from local leaders who are putting AI to work every day.

Whether you're a business owner, entrepreneur, or professional, this is your opportunity to learn how AI can help your organization work smarter, improve efficiency, and stay ahead in a rapidly changing business landscape.

⏳ Seats are limited, so don't wait. Register today and reserve your spot!
📅 Tuesday, August 11
⏰ 8:00 AM to 9:00 AM
📍 401 N Roselle Road Schaumburg, IL 60173

🔗 Register now: https://lnkd.in/gq_Y8a8m

#SchaumburgBusinessAssociation #Schaumburg #MeetTheSpeakers #ArtificialIntelligence #BusinessInnovation #BusinessGrowth #Networking #Leadership #AI

August 6, 2026View on LinkedIn →

Everyone is asking: Should you advertise on Google or ChatGPT in 2026?

The answer isn't as simple as choosing one over the other. Buyer intent, cost, targeting, and where your customers make decisions all matter.

Read our latest blog to see which platform deserves your budget and why using both could give you a competitive edge.

#GoogleAds #ChatGPTAds #PPC #DigitalMarketing #LeadGeneration #MarketingStrategy

August 4, 2026View on LinkedIn →

Everyone is asking: Should you advertise on Google or ChatGPT in 2026?

The answer isn't as simple as choosing one over the other. Buyer intent, cost, targeting, and where your customers make decisions all matter.

Read our latest blog to see which platform deserves your budget and why using both could give you a competitive edge.

#GoogleAds #ChatGPTAds #PPC #DigitalMarketing #LeadGeneration #MarketingStrategy

August 4, 2026View on LinkedIn →

The countdown is on—RISE is tomorrow! Have you registered yet?

Join us at Roosevelt University and don’t miss Patrick Panayotov’s presentation on Money & Marketing.

August 4 | 1:00–2:30 PM

Still need to register? Save your spot here:
https://lnkd.in/gUgH_MmY

See you there!

#RISEEvent #RooseveltUniversity #MoneyAndMarketing #ProceedInnovative

August 3, 2026View on LinkedIn →
Receive the latest news in your email

Most Popular

Archives