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Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B).  Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing – for more information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies read this article.

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How to Increase Sales with a Short Customer Attention Span

How to Increase Sales with a Short Customer Attention Span

While this time of year is one of the best to take vacations as a result of lower airline tickets and slow business, there is still much to learn about upcoming and even current consumer behavior trends. Google has revealed some exciting new information about customer...

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The Importance of Email Preview Text

The Importance of Email Preview Text

One of the most effective ways to improve the open rate of your email marketing campaigns is with preview text.  This guide explains what email preview text is, why it is important, and the best ways to use preview text to improve the open rate of your email marketing campaign. 

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Build Your Business Reputation: The Power of Online Reviews

Build Your Business Reputation: The Power of Online Reviews

With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review.
Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors.

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Ransomware Alert: Protect Yourself from Malware

Ransomware Alert: Protect Yourself from Malware

This past Friday, a worldwide malware attack called WannaCry affected over 100,000 organizations across 150 different countries. Malware protection is important to prevent attacks on your computer from ransomware. The following tips will help you stay protected.

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