Important Changes in SEO that Reflect the Boost in Local Search

Important Changes in SEO that Reflect the Boost in Local Search

The tipping point has finally been reached as more local business searches are done on mobile phones and other devices than on computers.  Consumers are on the go when they conduct local searches looking for a certain business and because this type of search has become the norm, people have high expectations for quality results in their searches.  Google has taken note of this phenomenon and companies that handle their own search engine marketing should also respond by focusing on local SEO and improved rankings for these types of impulse searches. The Importance of Capturing “Near Me” Searches One of the fastest growing inquiries entered into Google searches is the “near me” inquiry which includes phrases such as “nearby,” “near me,” and “closest” to help users find businesses or services in their immediate area.  According to Google, “near me” searches have doubled since 2014 and in the last quarter of 2014, about 80% of these searches came from mobile devices.  This information is extremely valuable for businesses that want to attract local customers through their search engine marketing because consumers are not just looking for information in their “near me” searches, they are actually making the decision to go visit a store. Google’s statistics show that of those users that search for a business on a mobile device, 50% will go to a store and 18% will actually make a purchase within 24 hours.  Many users will also continue to search for information on products while inside a store or restaurant.  It is important to consumers to get immediate, relevant results with their local searches to help them make...
Statistics Show Importance of Local and Mobile SEO

Statistics Show Importance of Local and Mobile SEO

Traditionally, search engine optimization (SEO) has been utilized to help businesses boost their search engine rankings by optimizing their website with relevant keywords.  However, as internet searches are becoming more local in nature and more consumers are searching the web on mobile devices, local and mobile SEO is becoming a more important aspect of any digital marketing plan.  Local SEO is crucial for connecting with the customers that are already in your service area that may be looking for products and services that your company provides. Currently, there are more local searches done on laptops and PC’s than on mobile devices, but the number of local searches done on mobile devices is growing and is expected to overtake PC searches within the next two years.  Several recent studies done by industry authorities such as Neustar Localeze and 15miles show that not only is the local search trend among mobile users growing, but also that consumers that search for a product or service on a mobile device are more likely to respond to the Call to Action.  It is important for marketers and businesses to take the trends and behaviors associated with local SEO into account when creating and implementing an internet marketing plan. According to the 2014 Local Business Search Study commissioned by Neustar Localeze and 15miles, these 4 concepts should be considered to plan a better local and mobile SEO campaign: Consumers Use Devices Differently for Local Search: Consumers using mobile phones for searches are looking for quick information and mobile searches have a higher conversion rate than PC searches. Consumers Look for Different Information on Different Websites:...