What is SEO Web Design? How SEO and Web Design Work Together

What is SEO Web Design? How SEO and Web Design Work Together

There are many who believe that to be found online, you need a good website.  While this is a good start, it takes more than a nice-looking website to improve your online visibility and drive traffic.  It is important for your website to be designed and built to incorporate SEO elements.  When you have a good website that is properly optimized, then you will start appearing in the search engine results pages (SERPs) and get more visitors. In this guide, we will explain the importance of SEO web design as well as the SEO principles that you must incorporate into your web design.  If you need the help of an expert to design a website for your company or revamp your existing website, Proceed Innovative provides complete SEO web design services.  Our experts will ensure that your website is user friendly and well optimized to appear high in the SERPs. SEO Web Design Before delving into the principles of SEO web design, it is important to define what it is.  SEO web design refers to the design and development of a website that incorporates SEO best practices.  The SEO elements of web design will help search engines like Google better understand and rank your website which will improve your position in the SERPs and help drive more traffic. The following are common questions businesses may have when it comes to the relationship between SEO and web design. How is SEO related to web design? Your website and the search engine optimization (SEO) of your website are both done to accomplish the same goal, creating an excellent user experience.  The...
The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...
How to Optimize Your Website Marketing for Mobile Devices

How to Optimize Your Website Marketing for Mobile Devices

With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. As you can understand the convenience provided as a consumer, strategically positioning yourself as a company at the right time and place is crucial towards getting that sale. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers. On the other hand, some of the information provided can be technical and may require some background knowledge in order to conduct mobile SEO. But when working with Proceed Innovative, these digital marketing professionals have extensive experience in helping businesses from various industries to accomplish their goals, both online and offline. We are also a proud Google Partner, meaning that our experts take rigorous tests, follow Google best practices, manage significant AdWords spend, and attend ongoing training sessions in order to remain updated on the latest digital marketing trends. If at any time you have questions or become overwhelmed by this presentation, feel free to reach out to us through a contact form or phone call at (800)933-2402. Consumer Behavior Shifts Towards Mobile The Google presentation begins on how to drive growth for your business through mobile measurement. In fact, more than half of all web traffic is now coming through smartphones and tablets! This will have a significant impact on how your website will need to be optimized in order to stay ahead of competition. But despite these eye-opening statistics, the majority of advertisers...