Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...
How to Optimize Your Website Marketing for Mobile Devices

How to Optimize Your Website Marketing for Mobile Devices

With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. As you can understand the convenience provided as a consumer, strategically positioning yourself as a company at the right time and place is crucial towards getting that sale. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers. On the other hand, some of the information provided can be technical and may require some background knowledge in order to conduct mobile SEO. But when working with Proceed Innovative, these digital marketing professionals have extensive experience in helping businesses from various industries to accomplish their goals, both online and offline. We are also a proud Google Partner, meaning that our experts take rigorous tests, follow Google best practices, manage significant AdWords spend, and attend ongoing training sessions in order to remain updated on the latest digital marketing trends. If at any time you have questions or become overwhelmed by this presentation, feel free to reach out to us through a contact form or phone call at (800)933-2402. Consumer Behavior Shifts Towards Mobile The Google presentation begins on how to drive growth for your business through mobile measurement. In fact, more than half of all web traffic is now coming through smartphones and tablets! This will have a significant impact on how your website will need to be optimized in order to stay ahead of competition. But despite these eye-opening statistics, the majority of advertisers...
Important Changes in SEO that Reflect the Boost in Local Search

Important Changes in SEO that Reflect the Boost in Local Search

The tipping point has finally been reached as more local business searches are done on mobile phones and other devices than on computers.  Consumers are on the go when they conduct local searches looking for a certain business and because this type of search has become the norm, people have high expectations for quality results in their searches.  Google has taken note of this phenomenon and companies that handle their own search engine marketing should also respond by focusing on local SEO and improved rankings for these types of impulse searches. The Importance of Capturing “Near Me” Searches One of the fastest growing inquiries entered into Google searches is the “near me” inquiry which includes phrases such as “nearby,” “near me,” and “closest” to help users find businesses or services in their immediate area.  According to Google, “near me” searches have doubled since 2014 and in the last quarter of 2014, about 80% of these searches came from mobile devices.  This information is extremely valuable for businesses that want to attract local customers through their search engine marketing because consumers are not just looking for information in their “near me” searches, they are actually making the decision to go visit a store. Google’s statistics show that of those users that search for a business on a mobile device, 50% will go to a store and 18% will actually make a purchase within 24 hours.  Many users will also continue to search for information on products while inside a store or restaurant.  It is important to consumers to get immediate, relevant results with their local searches to help them make...
Statistics Show Importance of Local and Mobile SEO

Statistics Show Importance of Local and Mobile SEO

Traditionally, search engine optimization (SEO) has been utilized to help businesses boost their search engine rankings by optimizing their website with relevant keywords.  However, as internet searches are becoming more local in nature and more consumers are searching the web on mobile devices, local and mobile SEO is becoming a more important aspect of any digital marketing plan.  Local SEO is crucial for connecting with the customers that are already in your service area that may be looking for products and services that your company provides. Currently, there are more local searches done on laptops and PC’s than on mobile devices, but the number of local searches done on mobile devices is growing and is expected to overtake PC searches within the next two years.  Several recent studies done by industry authorities such as Neustar Localeze and 15miles show that not only is the local search trend among mobile users growing, but also that consumers that search for a product or service on a mobile device are more likely to respond to the Call to Action.  It is important for marketers and businesses to take the trends and behaviors associated with local SEO into account when creating and implementing an internet marketing plan. According to the 2014 Local Business Search Study commissioned by Neustar Localeze and 15miles, these 4 concepts should be considered to plan a better local and mobile SEO campaign: Consumers Use Devices Differently for Local Search: Consumers using mobile phones for searches are looking for quick information and mobile searches have a higher conversion rate than PC searches. Consumers Look for Different Information on Different Websites:...