1. Google Adwords Google’s mission statement is to “organize the world’s information and make it universally accessible and useful”. One of the many Google programs is Adwords. Google AdWords is a paid digital marketing program (also known as Pay-per-click). It...
Last week, Google started rolling out the biggest change to the pay-per-click network (AdWords) ads we’ve seen in many years. The right column was removed and paid ads are now displayed on the top and bottom of the Google search engine results pages (SERPs). Clients...
If your business goals are: getting instant local and targeted traffic; increasing sales or leads; promoting seasonal products; branding; high ROI then Pay Per Click Advertising is right for you! After organic search engine optimization, pay-per-click or PPC is the...
