7 Major Benefits of Video Marketing

7 Major Benefits of Video Marketing

If content is king in the world of internet marketing, then video content is surely seizing the throne.  Ever since video streaming became the norm, more people, companies, and associations have been watching and posting videos each year.  Approximately 61 percent of businesses in 2016 engaged in video marketing according to statistics from Wyzowl and as much as 66 percent of those businesses started incorporating video marketing into their overall marketing strategy in just the past year.  In fact, Cisco predicts that 69 percent of online consumer traffic will be for videos in 2017.  Clearly, video marketing is a growing trend and with users spending one-third of their total time online watching videos, it is important to have a solid video marketing strategy. All companies must ask themselves the same question when venturing into new forms of marketing: is it worth it?  Making a video is not exactly easy and you may have to pay a video production company to make a quality video.  However, statistics have shown that video content drastically increases online conversion rates and trust in your brand among consumers.  So yes, video marketing is worth the cost.  The following are 7 major benefits of video marketing. Marketing Videos Increase Conversion Rates When it comes to producing conversions, marketing videos yield fast, impressive results.  Statistics show that a landing page with a video about the product or service offered can experience an 80 percent increase in conversions.  Up to 90 percent of users claim that these videos help them make a buying decision and about 74 percent of users who watch a video on a product...