7 Steps to Ensure that SEO Brings You Success

7 Steps to Ensure that SEO Brings You Success

What is SEO? Search engine optimization (SEO) is a 65-billion-dollar industry that originated in the 1990’s when the first search engines were created.  This industry is dedicated to helping a website reach its full potential in order to attract the most views and generate more sales leads or online orders.  This is done by optimizing its content so that the website can appear higher in search rankings.  Search engine optimization is vital to many businesses that want to create brand recognition and attract more customers.  In order to ensure that SEO brings you success, we have put together this seven step SEO guide to use and to grow your business with good SEO strategies. 1. Discover your Audience Your SEO marketing strategy can be effective only if you know your audience well enough to appeal to them.  This is especially true for companies in niche markets that offer products or services that appeal to specific interests.  Many potential customers may be turned off by a business that does not “speak their language” which makes it important to research your audience and learn their wants, needs, and even vocabulary. 2. Find Optimal Keywords Attracting new customers can be the most difficult part in growing your business.  There are many different ways to attract customers to your site, however, one of the most effective ways is to be listed as one of the top three results when your customer searches products and services related to your business.  Businesses that are ranked in the top three results get 33% more traffic than those who are listed at the bottom of the page. ...
Tips to Boost your Business Listing on Google

Tips to Boost your Business Listing on Google

Google has made a clear attempt to localize its searches over the past couple of years to show users a list of related businesses in their area when they search for a particular product or service.  This makes it especially important for businesses to make sure that they not only have a Google Business listing, but also that their listing is accurate and easily found on Google though local search.  The majority of local searches, around 80%, are done by users on mobile devices and studies have shown that mobile users that conduct local searches are much more likely to respond to the Call to Action.  In order to capture more local search traffic with your Google business listing, you can improve your listing with the following tips. Maximizing your Google My Business Listing The first step to getting your business noticed on Google Local is to create a business profile in Google My Business.  This listing must be complete and accurate so that you show up in relevant local searches and users can locate your business in Google Maps.  Whether you have a Google My Business account that needs to be updated or your company is creating a whole new profile, make sure you complete the following to maximize your Google business listing. Complete and Accurate Information The information on your Google My Business profile should be accurate about the products or services you offer, where you are located, and how users can get in touch with your company.  Choosing the right category is important for attracting traffic from relevant local searches and you should always update the...