Content Marketing Tips for Local Businesses

Content Marketing Tips for Local Businesses

In the ever-changing world of SEO, marketers have been dividing their ranking strategies, focusing on either general or local searches. For local businesses in this situation, it’s hard to determine what kinds of content will drive customers to their door. So, often they are left dumbfounded with this question, “Can content marketing benefit my local business?” The answer is, yes, it can! This article will discuss and provide content marketing tips on the following: What topics to focus on with content marketing for local businesses How content marketing can improve rankings, engagement, and conversions How to be efficient with a smaller budget and direct customers to your location So here’s how to kill it with content marketing for your local business. Why Local Businesses Need Blogs and What They Should Focus On There was a recent study that was conducted by BrightLocal, reporting that 68 percent of local businesses should still have a blog in 2018. While the study still included over half of all local businesses, this number differs substantially from the research reported from Search Engine Land, saying that 98 percent of respondents believed in updating their blogs at least once per month. But what constitutes a blog is different now than it was back then. It’s no longer a bunch of random articles pushed into the corner of a website in hopes to bring in traffic. Local businesses still need blogs, yes, but choosing the right content is vital if they want to attract customers to their locations. Common mistakes made with local business blogging would be: A restaurant replacing their 20-year-old oven A retail store...
Video Marketing As Part of Your Digital Marketing Strategy

Video Marketing As Part of Your Digital Marketing Strategy

Video marketing is extremely powerful in today’s digital-centric society. But what exactly is it and how do you best utilize it as part of your overall digital marketing strategy? What is Video Marketing? Unsurprisingly, video marketing is the use of videos to promote your brand or product. It can be used via social media such as Facebook, SnapChat, Instagram and YouTube, by posting on your own website or via marketing emails. Video marketing doesn’t necessarily have to be a direct advertisement of your services or products. It doesn’t have to be like the traditional adverts you’ve seen on television over the years either. It can be short and humorous or long and informative videos posted in order to increase interactions with your customers on social media. What are the benefits of Video Marketing? Video marketing is becoming increasingly popular. In fact, mobile video usage has increased by almost 10 million daily views over the last two years. Customers are more likely to take notice of your information if its provided in video format. In fact, some research suggests that you can boost email open rates by 19% and improve click-through rates by 65% just by including the word “video” in the subject line. Image source: offers.hqplrstore.com   According to another survey, 54% of consumers said they wanted more video content from brands or businesses they support. Video content is also a fantastic Search Engine Optimization tool as it can build back-links to your site, increase likes and shares on social media and drive traffic to your website. Video also boosts information retention. When we hear something, on average we...
How to Grow Your Business with YouTube Video Ads

How to Grow Your Business with YouTube Video Ads

Video Ad Creation and Management Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing agencies, like Proceed Innovative, around the country to help set up and manage video marketing campaigns for businesses that may not have the time or resources to do it themselves. As a proud Google Partner, Proceed Innovative has years of experience in the field of digital marketing, specifically with search engine optimization (SEO), paid advertising (AdWords), and web design. When working with us, we will not only create an optimized campaign but implement a number of strategies over time to deliver qualified results. If you have any questions regarding the Google presentation, please don’t hesitate to reach out to our digital marketing experts for help! How Video Plays into Today’s Consumer Journey The presentation began with speaker Bart, a regional product specialist, who discussed how video plays into today’s consumer journey. He also demonstrated how businesses can take advantage of YouTube, the video search engine giant, to drive performance from their video ads. Taking Video from Attention to Action Bart begins his presentation by stating that video is the most powerful story-telling platform used for advertising today, using sight, sound, and motion. He explains that search captures people, but video moves people. With video, companies are able to: Tell their story Demonstrate their competitive advantage What makes their product/service special Drive strong business results Bart continues that Google is also optimizing their search results to feature videos on...
Grow Your Business with a Video Marketing Campaign: The Power of YouTube

Grow Your Business with a Video Marketing Campaign: The Power of YouTube

Proceed Innovative is a proud Google Partner and we host live events to reveal Google’s latest advances and product updates. This week’s presentation demonstrates the power of YouTube and how video marketing can benefit small businesses. Currently, many small business owners shy away from using video as a form of advertising due to its high costs, time spent, and unfamiliarity of the video marketing industry. Google understands that these businesses operate on a budget and are time-restricted as they are busy serving their own customers; therefore, this live event discusses the available opportunities of easily creating a YouTube video for your business and taking advantage of video advertising to increase ROI. As a result, businesses are presented with a new opportunity to grow their business online in a cost-effective and time-efficient manner. Recognizing the Power of YouTube At the beginning of the seminar, the presenter compares the history of video advertising of reach and attention vs. those of today. 50 years ago, reach was scarce, due to the limited number of TV channels, but attention was plentiful. But today, reach is plentiful and attention is scarce, due to the overwhelming amount of available media channels. The following are video content statistics conducted by Nielsen about the American audience today: 31% of Americans between the ages of 18 and 49 are light TV viewers. 18% of the US population has never signed up for cable. 45% of TV ads are actually watched. However, small businesses are able to grab the attention of their customer with the world’s second largest search engine – YouTube. The following statistics were conducted by Google regarding...