6 Check-points To Start Building Your Triumph Brand Strategy

6 Check-points To Start Building Your Triumph Brand Strategy

Branding is important because it helps you build a unique identity. Your “brand” is your reputation and the stronger your brand, the more long-term success you should endure. Poor branding makes a company forgettable, even if they are good at what they do. Having a brand strategy helps guide your business by keeping you consistent. The end result of strong branding is the difference between millions of people spending $200 for basketball shoes that cost $16 and struggling to sell $30 shoes.   Learn To Create Digital Presence Next is keyword research and SEO, without it, no one will find your site. To put it simply, the websites that are listed first are the ones that the search engines trust the most. It boosts their brand when they give people what they are looking for quickly. If you rank high for something, not only will you get traffic, but people will trust you, because Google trusts you. You need to pick the low hanging fruit that gets a lot of traffic with the buyer’s intent, not research intent. If you work with an SEO agency, their aim should be to get you to rank high for buyer keywords with a high volume and low competition, not just research phrases that have a high volume. Best, top, cheapest, etc. have the buyer’s intent. It’s good to rank for both, but buyer keywords should be your goal. Determine what you want to offer and how to offer it better than anyone else can. You will rank higher and get more returning visitors with a current theme that’s mobile-optimized since 58% of...
6 Points That Show How Branding, Marketing & Business Growth Go Hand in Hand

6 Points That Show How Branding, Marketing & Business Growth Go Hand in Hand

Marketing strategy, branding strategy and business strategy must contribute to the overall growth of your business. Each is an aspect that requires adequate input to realize maximum returns. Sometimes branding and marketing have been used interchangeably where one is deemed more crucial than the other. However, they have distinct definitions, and although they should be treated differently, they can be used to complement one another. Business strategy is also crucial in the contribution of the growth of your business; all three aspects should work hand in hand to grow the business and achieve your set goals. Let us look at how they work together to enhance this needed growth. Business strategy and its alignment to marketing and branding strategies Before you align branding and marketing strategies, you must develop a business strategy that complements them. It involves aligning all crucial executives around the direction taken by the business. This enhances the right brand strategy that helps in achieving the common goals of growing the business. Running workshops and facilitating intensive interviews for the executive helps bring clarity to the brand strategy, which is in line with the business goals. Your business strategy should have long-term goals for the business, revenue and growth expectations, the growth strategy, human capital plan to achieve the desired business goals, product roadmap and so on. The strategies you come up with must show the strengths and weaknesses of your business, opportunities available, threats, competitors, and the market. Establishing your brand, gaining and retaining audiences Branding transcends company logo or colors to reach the message. In other words, branding is how you establish that message....