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PPC vs SEO: Ranking Methods and KPIs

PPC vs SEO: Ranking Methods and KPIs

In this guide, we will discuss how the ranking of SEO and PPC differs as well as the key performance indicators (KPIs) to look for to measure the success of each type of campaign.  Each method can benefit your digital marketing campaign and they work in different ways to increase your visibility in the rankings and drive more traffic to your website.

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Recent Google Core Updates and the Effects

Recent Google Core Updates and the Effects

In this guide, we will discuss each of the major core updates launched by Google in the fall of 2023 and March of 2024, as well as smaller updates that occurred in 2023 and 2024. We hope that by highlighting the effects of these updates, you can better understand why the performance of your website has been affected.

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Steps to Design and Build an SEO Friendly Website

Steps to Design and Build an SEO Friendly Website

In this guide, we discuss the steps you should take to design and build an SEO friendly website. Combining your SEO strategy with the website design process will ensure that your website is visually appealing, user-friendly, and ready to drive organic traffic.

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Google Business Profile Shutting Down Chat: FAQ

Google Business Profile Shutting Down Chat: FAQ

Google recently announced that they will be shutting down Google Business Profile chat and call history features as of July 31, 2024. This will affect all businesses who use the chat and calls features through GBP to communicate directly with consumers. It is important for businesses who use the chat to anticipate the end of this feature and to take the right steps to save their chat and call histories.

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16 Effective WordPress Security Practices

16 Effective WordPress Security Practices

All websites are at risk of breaches and cyberattacks, and websites managed with WordPress are no exception. In this guide, we discuss some of the best security practices for WordPress websites that can help lower the risk of data breaches and cyberattacks.

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Proceed Innovative Shares SEO Insights at Marketing Collective Summit

Proceed Innovative Shares SEO Insights at Marketing Collective Summit

When searching for a product or service or for general information, more than 9 out of 10 people conduct their search on Google over another search engine.  Google no doubt has a stranglehold on the search engine market that is still going strong into 2024.  However, there are a handful of other search engines that are used on a regular basis, but they take up a much smaller share of the market. In this guide, we will discuss each of the main search engines as well as their market shares from February 2023 through February 2024.

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Search Engine Market Share 2023-2024

Search Engine Market Share 2023-2024

When searching for a product or service or for general information, more than 9 out of 10 people conduct their search on Google over another search engine.  Google no doubt has a stranglehold on the search engine market that is still going strong into 2024.  However, there are a handful of other search engines that are used on a regular basis, but they take up a much smaller share of the market. In this guide, we will discuss each of the main search engines as well as their market shares from February 2023 through February 2024.

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