How to Get Online Reviews from your Customers

How to Get Online Reviews from your Customers

Customer feedback has always been important for businesses that want to provide the best possible products and services.  In the past, the reputation of a business relied mostly on word of mouth and reviews through customer surveys.  Now with many outlets online for people to write reviews of products and services including Google and Yelp, it is easier to get reviews from more customers and for users to access these reviews to help make decisions.  While it is easier than before, getting your customers to write reviews still can be a difficult task because they must take the time and the effort to write about their experience. Why are Customer Reviews Important? The main reason why online customer reviews are so important for your business is because people use them when making decisions.  In fact, 90% of customers say that they have made purchase decisions based on good online reviews according to a Zendesk survey.  A Consumer Review Survey from BrightLocal presented these statistics on the importance of online reviews: Around 90% of consumers had read customer reviews online in the previous 12 months when making a buying decision. 39% said they regularly read reviews. 88% said that online reviews are as trustworthy as personal recommendations. Around 70% act after reading positive online reviews. Clearly, most consumers looking online for a product or service include customer reviews as part of their research.  The online reviews for your business play a key role in your online reputation.  Positive reviews help improve your brand reputation and build trust among current and potential customers.  Therefore, it is very important to encourage your...