Google Says: Mobile Friendly, Are You Ready?

Google Says: Mobile Friendly, Are You Ready?

On April 21, Google will release the newest in a growing list of major search algorithm updates. This one is focused on the mobile-friendliness of your website and according to industry experts, has the potential to have a greater impact on your site’s visibility than Panda and Penguin. For us veteran webmasters of the past updates to Google’s search algorithm, we will sleep very little the night of April 20, followed by a coffee/tea-fueled day of checking metrics, site statistics, and watching for news of the first set of victims and victors to the new rules of engagement. But we can’t always blame Google, despite our basic instincts. Google has not been shy to admit and direct webmasters alike to the importance of mobile browsing and the mobile search experience for the past few years, at times indirectly and others much more directly. We see the February post on the Webmaster Central Blog, Finding more mobile friendly search results, referencing the April 21 update as a very direct and intentional move towards an improved mobile search and browsing experience. Get ready, set, MOBILE-friendliness check! Now that you’re hopefully motivated to improve the mobility of your website and are not satisfied to ‘wait and see’ how your website traffic is affected on April 21, there are a few ways to get started and prepare for the worst. We recommend checking Google’s own Mobile-Friendly Test. Enter your website’s URL and Google will check its mobile-friendliness. If you pass, congratulations! If not, follow the recommendations from Google along with our suggestions below. Our team has been researching information on the Google algorithm...
Emerging SEO Trends for 2015: Tips to Help You Improve Your SEO Strategy

Emerging SEO Trends for 2015: Tips to Help You Improve Your SEO Strategy

The art of search engine marketing and SEO continues to develop as the market and technology changes and staying on top of the newest trends will help you get the most out of your internet marketing campaign.  Google is always updating its algorithm which means that marketers have to adjust the way they research and implement keywords as well as other aspects of their marketing campaign that could affect their search engine rankings such as social signals, links, and local directories.  The continued increase in mobile users is another major trend that will affect SEO practices in 2015.  The following are important emerging SEO trends for 2015 that can help you improve your online marketing strategy. Identify Your Target Audience Identifying and knowing your target audience has always been one of the most important elements of marketing and even with the changing trends of SEO, this step is still extremely important.  There are several tools available such as Google Analytics and analytics tools from third parties such as Twitter and Facebook that can help you identify where your visitors are coming from and even provide demographic information such as age, gender, geographic location, and other information about your audience.  This information is very important because it not only gives you a better idea of who you should target, but also the keywords and topics that are most likely to appeal to your audience. Shift Focus to Long-Tail Keywords Traditionally, many of the keywords used for SEO purposes are one or two term keywords but Google’s Hummingbird update in 2013 changed the way Google analyzes keywords and keyword phrases.  Since...