Social Media Marketing

Social Media Marketing

What is Social Media Social media is content created by people using highly accessible and scalable publishing technologies. Examples of social media applications are Google Plus (reference, social networking), Wikipedia (reference), MySpace and Facebook (social networking), LinkedIn (professional networking), Yelp.com (product reviews), YouTube (video sharing), Delicious and StumbleUpon (social bookmarking), Second Life (virtual reality), Flickr (photo sharing), Twitter (microblogging), Blogger and WordPress (blogging), Digg (social news), etc. Many of these social media services can be integrated via social network aggregation platforms like FriendFeed. Social media is becoming more and more popular: 45% of adult Internet users have created content online. 1.2 million blog posts per day. YouTube has 258 million users, 51% log in weekly or more often. Facebook has 101 million users, more than 50% of whom log in daily. 77% of Internet users think blogs are good way to get info. 67% of consumers say best source for advice on products and services are other consumers. 70% of US Internet users watched a video online in May 2009. User generated content sites (platforms for photo sharing, video sharing and blogging) comprise five out of the top 10 fastest-growing web trends. Why Social Media Marketing Social Media Marketing has taken the Internet by storm. Suddenly everyone is talking about it. Social Media Marketing (SMM) is using content created by people (comments, pictures, videos) to promote a service or a product. SMM is about establishing credibility and trust so that people want to do business with you, rather than trying to persuade them through advertising and other traditional marketing methods. SMM is about: Making yourself VISIBLE amongst your target...
Pay Per Click Advertising

Pay Per Click Advertising

If your business goals are: getting instant local and targeted traffic; increasing sales or leads; promoting seasonal products; branding; high ROI then Pay Per Click Advertising is right for you! After organic search engine optimization, pay-per-click or PPC is the most popular Internet marketing program. Each of the major search engines offers a PPC program. Google’s PPC program is called AdWords, Yahoo’s is called Yahoo! Marketing Solutions, and MSN has Microsoft AdCenter. There are also some secondary search engines offering PPC programs. Examples are Business.com and TripAdvisor.com. PPC is a program where ads or links to the advertiser’s website are displayed in the SERPs when visitors enter specific keywords. The advertiser pays only when a visitor clicks on the link. The cost per click (CPC) is set up by the advertiser via an interface the search engine provides. Typically monthly and daily budgets are used to help businesses control their costs. The actual CPC varies but has a minimum for each search engine. An example of how to calculate the ROI of a PPC campaign: Your budget per month is $5,000 with a $2 maximum CPC. Because you only pay for ad clicks and you set the maximum CPC, the website will receive at least 2,500 clicks. Your website may receive substantially more clicks at a lower CPC. If your website conversion rate is 10%, your business will make 250 sales as a result of the clicks. If the average sale amount is one hundred dollars, your business will have returned $25,000 in sales. Four steps to a successful PPC campaign: Identify your advertising goals, and then create relevant...