Read our Internet Marketing Blog – your source for must-read news about SEO, SEM and the new trends in digital marketing and web design.

Google Video on Hiring an SEO Marketing Agency

In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website. Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should go through when hiring an SEO service provider. This blog will discuss each of the main steps of the SEO hiring process that you can follow when hiring an SEO service provider for your company.

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Google Digital Marketing Seminar with Proceed Innovative

The customer journey has evolved. Has your digital marketing strategy evolved as well?
Proceed Innovative partnered with Google to host an event in our office and discuss the latest digital marketing trends and how to measure the success of your digital advertising across multiple devices.

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7 Major Benefits of Video Marketing

If content is king in the world of internet marketing, then video content is surely seizing the throne.  Ever since video streaming became the norm, more people, companies, and associations have been watching and posting videos each year.  Approximately 61 percent of businesses in 2016 engaged in video marketing according to statistics from Wyzowl and as much as 66 percent of those businesses started incorporating video marketing into their overall marketing strategy in just the past year.  In fact, Cisco predicts that 69 percent of online consumer traffic will be for videos in 2017.  Clearly, video marketing is a... read more

7 Tips to Improve Your Digital Marketing Strategy in 2017

What are your business goals for the new year? Increase sales? Then you might want to check out these digital marketing tips to improve your online presence and be prepared for success in the long run. According to an article written by DMR, Google recorded an average of 2.3 million searches each second and 2 trillion searches each year in the past years. As online customers continue to flock to Google for answers and products, the competition becomes increasingly more intense. But don’t let this discourage you. Here are the latest SEO tips to help you stand out from... read more

Support Walk to End Alzheimer’s this Christmas!

Christmas and the holidays are the season of giving. Proceed Innovative is inviting you to help us donate to the Walk to End Alzheimer’s nonprofit organization and enhance our digital marketing services. If you review our services on any of the platforms listed below, Proceed Innovative will donate $15 to Walk to End Alzheimer’s nonprofit organization for each review. As we greatly appreciate your business, we would like to know how we are doing so we can find better ways to serve you in the future. With that, we hope to see your feedback soon!

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How to Get Online Reviews from your Customers

Customer feedback has always been important for businesses that want to provide the best possible products and services. In the past, the reputation of a business relied mostly on word of mouth and reviews through customer surveys. Now with many outlets online for people to write reviews of products and services including Google and Yelp, it is easier to get reviews from more customers and for users to access these reviews to help make decisions.

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Advertisers Spend More on Digital Ads than TV Ads

This year marks the first year that spending on digital advertising will surpass spending on TV advertising.  TV ads or commercials have been the main medium for both major and local companies to reach their target audience.  However, less people are watching traditional TV and turning to online streaming services such as Hulu and Netflix while at the same time, more people are browsing the internet on mobile devices such as tablets and smartphones.  More people can be reached through these online avenues than on cable TV, therefore, companies and advertisers are spending more money on digital ads. It... read more

Video SEM – 8 Web Video Marketing Tips

With the boom in Internet technologies and social media websites, video marketing is becoming more and more popular. Video can be used to introduce a new product or service; to attract more visitors to your website; to provide a product demonstration or tutorial; to deliver a message to your clients; or for online advertising, or incorporating into a Multimedia News Release. However, simply shooting a video and posting it online will not guarantee results. The key to a successful video campaign is compelling content and optimization. The first and most important step is to produce a high quality original.... read more

Google Possum Algorithm Update and its Effects on Local SEO

On September 1, 2016, Google launched an algorithm update that has affected local search and the appearance of Google business listings in the search results. According to Joy Hawkins of Search Engine Land, the new Google update seems to mostly affect the ranking of the 3-pack and Google local results, or the results that appear from Google Maps. The following are specific effects that the Possum algorithm update has had on Google business listings and local search results. Call the SEO experts of Proceed Innovative at (800) 933-2402 to answer any further questions you have about how the Possum update will affect your business listings.

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