Google Digital Marketing Seminar with Proceed Innovative

Google Digital Marketing Seminar with Proceed Innovative

The customer journey has evolved. Has your digital marketing strategy evolved as well? As a proud Google Partner, Proceed Innovative recently hosted a Partners Connect seminar co-hosted by Google. During this event, the latest trends on digital marketing were introduced through a live feed video presented by the Google team. The 2 presentations focused on new paths that consumers are taking before making their online purchases and how business owners must adapt to this new journey customers are taking. Presentation 1: Jeff Montgomery, Director of Performance Agencies The history of measurement in advertising across traditional and digital media The shifting of consumer behaviors and how it necessitated new measurement approaches like cross-device & attribution Presentation 2: Kevin Cho, Agency Account Strategist and Product Expert The specifics around cross-device & attribution and how to work with a Partner to put a cohesive measurement plan into action Following the video, Proceed Innovative had provided some assistance to the businesses on how to analyze the purchasing steps consumers were taking on their website with the use of Google Analytics. Finally, the seminar had turned out to be a success as over 20 business owners were able to gain further insight in regards to how to keep up with the purchasing behaviors of their consumers. Google Adwords Presentation During the Google live feed video, the team of representatives had provided valuable information in regards to the latest trends in Adwords conversion tracking and how to to increase conversions. Measuring Ad Performance. Google first began their video with the significance of digital marketing. They had explained that unlike traditional media, such as radio, television, and billboard...
7 Tips to Improve Your Digital Marketing Strategy in 2017

7 Tips to Improve Your Digital Marketing Strategy in 2017

What are your business goals for the new year? Increase sales? Then you might want to check out these digital marketing tips to improve your online presence and be prepared for success in the long run. According to an article written by DMR, Google recorded an average of 2.3 million searches each second and 2 trillion searches each year in the past years. As online customers continue to flock to Google for answers and products, the competition becomes increasingly more intense. But don’t let this discourage you. Here are the latest SEO tips to help you stand out from your competitors while gaining a higher rank on Google in 2017. Finally, a few frequent updates to your website can make a substantial difference for your sales this year! 1. Know Your Audience It is no longer recommended to focus on being popular with building links to your website. Instead, you want to engage your audience in your content. In the long run, they will build your links for you through social media, blogs, and even their websites. But in order to better engage your audience, you will have to identify your target market. You will want to know factors including: age, gender, location, interests, mobile or desktop, personality types, and what kind of browser they are using. All of these are critical in order to maximize your click-through-rate (CTR). To identify these factors, Proceed Innovative recommends using Google Analytics. The Audience reports show the metrics of your visitors. From there, you can identify your target market. You will also want to see what is trending. Use market research tools...
Google Possum Algorithm Update and its Effects on Local SEO

Google Possum Algorithm Update and its Effects on Local SEO

On September 1, 2016, Google launched an algorithm update that has affected local search and the appearance of Google business listings in the search results.  According to Joy Hawkins of Search Engine Land, the new Google update seems to mostly affect the ranking of the 3-pack and Google local results, or the results that appear from Google Maps.  Hawkins speculates that the purpose of the Possum update is to provide more variety to local search results and keep spam out of the rankings.  The local search filter was updated to filter out similar businesses as well so that users do not get several results from the same business when doing a particular search. The following are specific effects that the Possum algorithm update has had on Google business listings and local search results.  Call the SEO experts of Proceed Innovative at (800) 933-2402 to answer any further questions you have about how the Possum update will affect your business listings. Businesses with an address outside of the main city that they market experienced an increase in the rankings. It has long been a problem in local SEO that if a business has a physical address that is technically outside the main city they market to, that business will have a difficult time getting ranked for keywords with the name of the city.  Since the Possum update, businesses in this situation have experienced a boost in local rankings.  Google seems to be taking a more nuanced look at their local business listings, making it easier for companies with addresses outside their city limits to rank for keywords that include the...
What is website remarketing?

What is website remarketing?

1. Google Adwords Google’s mission statement is to “organize the world’s information and make it universally accessible and useful”.  One of the many Google programs is Adwords. Google AdWords is a paid digital marketing program (also known as Pay-per-click). It is very effective in many cases because it targets consumers that are interested in your product or service and search for more information. Google constantly improves their services and offers many innovative programs to connect businesses with their customers.  Google AdWords offers various types of marketing options including Remarketing. 2. What is Remarketing? Remarketing is a strategy to reach back to people who have visited your website or used your app. They see your ads as they browse websites that are part of the Google Display Network, or as they search online for terms related to your products or services. 3. How Adwords Remarketing works? Have you ever noticed that after you visit a website the ads from the website seem to follow you? That is a prime example of remarketing. Remarketing allows customers that are not quite ready to purchase your product to be reminded of their initial interest. For example, let’s say that a potential customer visits your website. Let’s say your website is a site that sells roller blades. A potential customer selects the pair of blades he  wants and is ready to order, however he gets distracted and goes to get lunch instead. After lunch he completely forgets about his interest in buying roller blades. The way remarketing works is it aims to remind him. Throughout the day, when he has other websites pulled up on his computer, it is likely he...
Google Hummingbird Update

Google Hummingbird Update

Google has recently updated its search algorithm to respond to longer, more complex search phrases and questions that people enter through their smartphones and mobile devices. What this means is that the traditional keyword-based system has been changed to handle questions and more complex phrases to adapt to the increased use of mobile devices for searches. Studies have shown that up to 46% of Americans search Google exclusively with mobile devices and with the Hummingbird update, Google can better handle the more complex search queries and questions that people speak into their smartphones. The mobile-first approach of the Hummingbird update is causing businesses to focus more on their mobile presence in their content marketing and SEO strategies. One of the main reasons for the Hummingbird update is that people have been speaking searches into their smartphones and mobile devices in a more natural way which is more complex than simply typing in keywords. The new algorithm uses formulas that can respond better to these types of searches and recognize the context of the terms being used within the search phrases or question to yield better results. Scott Huffman, a key engineering director at Google, explains that the ultimate goal of Hummingbird is “to get to a natural conversation” between people and Google search on their mobile devices. So what does this mean for SEO and content marketing strategies? The Hummingbird update shifts the focus of Google searches to mobile devices so businesses must begin taking a mobile-first approach to their SEO and content marketing. This update is also more focused on ranking sites based on their relevance as opposed...