There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results. The search engine giant has been the main search engine used by people browsing the internet for nearly two decades...
Savvy business owners know that in order to grow their business, they must have a strong online presence. However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house. Digital marketing must be done with a specific...
With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online. Shockingly, many businesses will invest in...
What is Online Reputation Management? Online Reputation Management (ORM) is when one addresses, monitors, or mitigates the search engine results pages or mentions in website content. While the term may sound new, you are probably already familiar with the necessity of...
Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured...