What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation

What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation

In Google’s latest Academy on Air presentation that discussed the basics of machine learning, the audience gained several insights into all of the following: What is machine learning How machine learning works How machine learning helps marketers How businesses and customer use machine learning How machine learning is involved in Google’s products How your business can take advantage of machine learning Overall, Google wants everyone to become more familiar with this trend, despite them using it everyday without realizing it. They also wanted to point out the amount of benefits when taking advantage of the opportunity, whether it is improving the ROI for businesses or adding more convenience to customer’s lives. With this presentation, it was Google’s goal to increase the overall awareness of machine learning while urging users to take advantage of the amount of opportunities created from this concept. What is Machine Learning? Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. The term isn’t as young as we think it may be. In fact, machine learning has been involved in our lives for years without us realizing it. A few examples of machine learning that exist nowadays include: SoundCloud’s “The Upload” using machine learning to find new tracks that you may like. Intuit using machine learning to make Expense Management for the self-employed more convenient. Microsoft using machine learning to help their customers deal with the latest trends in their industry. Business startups learning how they can apply machine learning to help their customers make better decisions. How Does Machine...
How to Optimize Your Website Marketing for Mobile Devices

How to Optimize Your Website Marketing for Mobile Devices

With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. As you can understand the convenience provided as a consumer, strategically positioning yourself as a company at the right time and place is crucial towards getting that sale. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers. On the other hand, some of the information provided can be technical and may require some background knowledge in order to conduct mobile SEO. But when working with Proceed Innovative, these digital marketing professionals have extensive experience in helping businesses from various industries to accomplish their goals, both online and offline. We are also a proud Google Partner, meaning that our experts take rigorous tests, follow Google best practices, manage significant AdWords spend, and attend ongoing training sessions in order to remain updated on the latest digital marketing trends. If at any time you have questions or become overwhelmed by this presentation, feel free to reach out to us through a contact form or phone call at (800)933-2402. Consumer Behavior Shifts Towards Mobile The Google presentation begins on how to drive growth for your business through mobile measurement. In fact, more than half of all web traffic is now coming through smartphones and tablets! This will have a significant impact on how your website will need to be optimized in order to stay ahead of competition. But despite these eye-opening statistics, the majority of advertisers...
Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

In October, Proceed Innovative hosted a Google Partners Connect presentation on how to market your healthcare business online and make the most of your advertising budget. Proceed Innovative, a proud Google Partner, is currently working with various businesses in the healthcare industry, implementing targeted strategies that are aimed to reach their audience at the right time. In this article, you will learn new healthcare marketing strategies that are highly recommended from Google, proven not only to maximize conversions but retain customers. The video below also demonstrates these principles, followed by a detailed Question and Answer session at the end. If you would like additional assistance in healthcare advertising, our internet marketing managers have years of experience to help you achieve your goals. Proceed Innovative not only remains updated on the latest trends in the digital marketing industry, but we have access to a number of different marketing tools and information that allow us to accurately measure and analyze data. This way, we can measure success while continuing to develop the best strategies to help healthcare businesses expand their online presence and convert their potential customers. Consumer Behavior is Changing The Partners Connect presentation began by stressing that digital is driving significant changes in consumer behavior across all industries and on all devices. But the use of mobile devices is growing stagnantly, always within short reach, and allowing us to access mountains of information at any time. As a result of this advantage, consumer behavior has changed in that they are: Developing higher expectations. Consumers expect to find something new; they always want to know the latest and greatest trends....
Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B).  Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing that included information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies. Professionals that engage in B2B marketing know that it is a different matter than B2C marketing, and therefore it must be approached differently.  In this presentation, Google representatives highlight important industry trends and data collection technologies that you must be aware of, as well as how to leverage these trends and data into a solid B2B marketing strategy.  You can view the entire presentation from Google in the video below, or continue reading this article for a summary of the main points. If your company is a B2B seller and you would like to improve your B2B marketing strategy for a better conversion rate, talk to our digital marketing professionals at Proceed Innovative.  We are a certified Google Partner that has helped many B2B companies improve their marketing strategies for a better conversion rate and higher ROI.  We know that you are busy running your business; let our professionals collect and leverage your data to create a B2B marketing strategy that targets your audience at the right time and place in the buying process. B2B Industry Trends Google representatives begin this presentation by discussing past and current industry trends to show how the B2B market has changed in the past ten years, and how these changes should influence your B2B marketing strategies.  In 2008,...
Grow Your Home Services Business Online: Google Partners Connect Presentation

Grow Your Home Services Business Online: Google Partners Connect Presentation

On May 17, Google hosted a Google Partners Connect live stream session in which experts from Google discussed the best ways for businesses that offer home services to grow their audience online.  At Proceed Innovative, we have had many clients in the home services industry and we understand how digital marketing can be used to help these professionals expand their audience and reach potential customers at the moment they need home services.  This article provides a summary that includes the highlights of Google’s presentation describing the importance of digital marketing to the home services industry, and ways in which home services can grow their business online.  You can also watch the video for the full presentation. If you own a home services business and believe that you are losing out on potential customers because your online presence is ineffective, our online marketing professionals can help.  As a certified Google Partner Proceed Innovative has access to information and marketing tools available only to partners and we can help home service businesses like yours expand their audience online and reach potential customers at those critical moments. Home Services Business Model and Changing Consumer Behaviors Google’s presentation begins with two crucial statistics that should concern businesses in any industry: 82% of users on smartphones search for local businesses on a search engine. 50% of those searching for a local business on their smartphones will visit the business within one day of their local search. Mobile search continues to grow each year and its impact on local businesses cannot be ignored.  Businesses must incorporate mobile marketing into their overall marketing strategy to reach this...