2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
The Importance of Online Reputation Management

The Importance of Online Reputation Management

What is Online Reputation Management? Online Reputation Management (ORM) is when one addresses, monitors, or mitigates the search engine results pages or mentions in website content. While the term may sound new, you are probably already familiar with the necessity of having an online presence – or better yet – an online reputation. Keeping this in mind, it’s extremely important for every company to not only monitor their web presence, but how someone or something is viewed based on an internet search. Every single second, users are posting comments, blogs, pictures, videos, and other web content that always changes internet search results. Knowing this from experience, many users as business owners will want to influence those results. Online Reputation Management as it Relates to PR Similar to public relations (PR), a company must constantly be monitoring and taking action to improve its online reputation. Here are some common online PR activities: Creating and posting new content Staying active on social media Forums Blogs Social networking Promoting existing content Building social profiles While these PR activities can be time-consuming, the rewards can be substantial, including higher sales, brand awareness, and personal career advancement. One thing that can be feared among many companies, however, is mentions when there is criticism, either through professional journalism or user-generated content. But even that can be reversed with experienced ORM, leading to even greater benefits. When managing your online reputation, you’ll want to monitor all of the following: Social media Blogs Websites Online directories with reviews Collaborative websites like Wikipedia Article submission directories Collaborative research websites User-generated content Blogging communities Social news and bookmarking sites...
What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured snippets, SEO agencies have been competing to get as many as possible and companies are left wondering why. Why focus on being the first to answer a user’s question? The purpose of this article is to explain just that: what is a featured snippet and why your brand should focus on earning a featured snippet. What is a Featured Snippet? From Google: “When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.” A snippet of the article is extracted from the article and bolded, along with the article’s title and URL.  See an example of a featured snippet from a Chicago moving company website answering the query “disadvantages of living in a big city”: There are different types of featured snippets: Paragraph List Table Depending on the user’s query, any type of featured snippet can be shown; however, paragraph snippets are the most common, appearing 82% of the time, according to Search Engine Watch. What Are the Benefits of a Featured Snippet So you are familiar with Google’s featured snippets, but why do bloggers and publishers work so hard to get them? Here...
How to Respond to a Negative Review

How to Respond to a Negative Review

As online reviews grow exceedingly popular on platforms like Google, Yelp, Facebook, etc., and play a role in the customer purchase decisions, the topic about negative reviews can be a sensitive one for business owners. Due to the fact that businesses want to control their online reputation and that online reviews are becoming increasingly popular for customers, more and more companies keep a conscious eye of their online profiles. If you get a negative review, follow the list of steps below: 1. Fix all issues with products, services, and customer care policies 2. Respond right away 3. If you fixed the problem, ask them to reconsider 4. If you didn’t fix the problem, acknowledge it 5. Ask the review site to remove it 6. Push it down 7. Push for more positive reviews 8. Get positive reviews on other sites 1. Fix issues with products, services, and customer care policies This is one of the most important issues to improve for your company. If a customer had complained about their experience with your product or service, chances are it will happen again. Whether it’s fixing the bugs with your product or improving your customer care policy, this won’t only help to prevent negative reviews in the future but can actually increase sales as a result of higher customer satisfaction. The biggest problem that companies face is identifying the issues with themselves. If you put yourself in your customers’ shoes, you might be able to get a few ideas. How would you feel about the experience you received and would you share it with friends and family? Even if you think...
Proceed Innovative Among the 20 Most Promising Google Solutions Providers of 2018 Featured in CIOReview Magazine

Proceed Innovative Among the 20 Most Promising Google Solutions Providers of 2018 Featured in CIOReview Magazine

Proceed Innovative has been serving clients nationwide since 2008 with digital marketing services that include search engine optimization (SEO), web design, pay per click (PPC) management, and lead generation.  We have always strived to create the most effective digital marketing strategies for our clients to help them grow their businesses online and get the best return on investment (ROI) for their website.  Recently, CIOReview, a magazine that discusses business growth and development including marketing solutions, named the 20 most promising Google Solution providers and we are proud to announce that Proceed Innovative was named among these providers for 2018. CIOReview 20 Most Promising Google Solution Providers 2018 There is no question that Google is the biggest and most used search engine in the world.  Consumers use Google almost exclusively to look for everything from restaurants and hotels to specific products and services.  It is more important than ever for businesses, especially small businesses, to have a solid presence on Google so that they can be found when users search for their products or services. Establishing a strong presence on Google starts with effective internet marketing and digital marketing agencies like Proceed Innovative have a thorough understanding of the Google infrastructures to create effective, multi-faceted marketing strategies. CIOReview highlights the 20 most promising internet marketing firms that have proven their ability to improve the rankings, traffic, leads, and conversions for their clients.  Being named one of the 20 most promising Google solution providers means that Proceed Innovative has shown their ability to consistently take their clients’ online marketing to the next level. Google Solutions from Proceed Innovative In addition to...