The New Google Ranking Factor: Page Experience

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites: page experience.  The Google Page Experience algorithm update is expected to go live early in 2021. In a nutshell, page experience is the perceived experience of users that interact with a web page.  Google measures page experience with a set of metrics referred to as the Core Web Vitals.  Like with all Google updates, it is important for businesses and digital marketers to research and understand the update and make changes to their websites if necessary, so that they will rank well under this new metric.  In this guide, we will discuss page experience and the metrics that measure it, as well as website optimization steps you can take to get your site ready for the update. If you would rather work with a digital marketing expert like Proceed Innovative to ensure that your website is optimized, we provide professional search engine optimization (SEO) services to help your website rank well within the search engine results pages (SERPs). What is Page Experience? According to the developer’s document on page experience from Google, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”  The metrics used to measure page experience include what Google calls Core Web Vitals as well as other search signals that are currently part of the algorithm....
Best Ways to Optimize Your Website for Google Discover

Best Ways to Optimize Your Website for Google Discover

There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results.  The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google.  Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses.  Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience.  One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits.  Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search.  Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...
Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Savvy business owners know that in order to grow their business, they must have a strong online presence.  However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house.  Digital marketing must be done with a specific purpose and implemented with a multi-faceted plan to improve a company’s online presence and increase traffic to their website.  For companies that need help with their online marketing, they can work with professional digital marketing agencies like Proceed Innovative to improve the performance of their website and generate more quality leads. At Proceed Innovative, we are a certified Google Partner that helps businesses increase their online presence and traffic by improving their rankings in the search engine results pages (SERPs) through cost-effective digital marketing services.  We were recently named one of the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 by CIO Review magazine.  This list was put together by CEOs, CIOs, analysts, and the CIO Review editorial board to help businesses who are looking for a digital marketing agency identify a professional who can provide innovative marketing strategies that deliver results.  Companies on this list were chosen for their expertise with Google technology, competence, and ability to create comprehensive and innovative digital marketing strategies.  Proceed Innovative is proud to once again be named to this prestigious list. How Proceed Innovative Helps with SEO Marketing Our goal at Proceed Innovative is to understand the marketing needs of a business and create an effective digital marketing plan that benefits all involved.  “To have a win-win situation, we have to work with clients to impact...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
The Importance of Online Reputation Management

The Importance of Online Reputation Management

What is Online Reputation Management? Online Reputation Management (ORM) is when one addresses, monitors, or mitigates the search engine results pages or mentions in website content. While the term may sound new, you are probably already familiar with the necessity of having an online presence – or better yet – an online reputation. Keeping this in mind, it’s extremely important for every company to not only monitor their web presence, but how someone or something is viewed based on an internet search. Every single second, users are posting comments, blogs, pictures, videos, and other web content that always changes internet search results. Knowing this from experience, many users as business owners will want to influence those results. Online Reputation Management as it Relates to PR Similar to public relations (PR), a company must constantly be monitoring and taking action to improve its online reputation. Here are some common online PR activities: Creating and posting new content Staying active on social media Forums Blogs Social networking Promoting existing content Building social profiles While these PR activities can be time-consuming, the rewards can be substantial, including higher sales, brand awareness, and personal career advancement. One thing that can be feared among many companies, however, is mentions when there is criticism, either through professional journalism or user-generated content. But even that can be reversed with experienced ORM, leading to even greater benefits. When managing your online reputation, you’ll want to monitor all of the following: Social media Blogs Websites Online directories with reviews Collaborative websites like Wikipedia Article submission directories Collaborative research websites User-generated content Blogging communities Social news and bookmarking sites...