Proceed Innovative Among the 20 Most Promising Google Solutions Providers of 2018 Featured in CIOReview Magazine

Proceed Innovative Among the 20 Most Promising Google Solutions Providers of 2018 Featured in CIOReview Magazine

Proceed Innovative has been serving clients nationwide since 2008 with digital marketing services that include search engine optimization (SEO), web design, pay per click (PPC) management, and lead generation.  We have always strived to create the most effective digital marketing strategies for our clients to help them grow their businesses online and get the best return on investment (ROI) for their website.  Recently, CIOReview, a magazine that discusses business growth and development including marketing solutions, named the 20 most promising Google Solution providers and we are proud to announce that Proceed Innovative was named among these providers for 2018. CIOReview 20 Most Promising Google Solution Providers 2018 There is no question that Google is the biggest and most used search engine in the world.  Consumers use Google almost exclusively to look for everything from restaurants and hotels to specific products and services.  It is more important than ever for businesses, especially small businesses, to have a solid presence on Google so that they can be found when users search for their products or services. Establishing a strong presence on Google starts with effective internet marketing and digital marketing agencies like Proceed Innovative have a thorough understanding of the Google infrastructures to create effective, multi-faceted marketing strategies. CIOReview highlights the 20 most promising internet marketing firms that have proven their ability to improve the rankings, traffic, leads, and conversions for their clients.  Being named one of the 20 most promising Google solution providers means that Proceed Innovative has shown their ability to consistently take their clients’ online marketing to the next level. Google Solutions from Proceed Innovative In addition to...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...
Increase Website Traffic and Conversions with AdWords Similar Audiences

Increase Website Traffic and Conversions with AdWords Similar Audiences

In a recent Google Academy on Air presentation, businesses managing AdWords campaigns learned how to find new, qualified users, called similar audiences to increase their click-through-rate (CTR) and conversions. These are audiences who have the same characteristics as your customers, those who have recently completed a conversion on your website after clicking on a paid ad. Audience Framework Google first lays out the audience framework, the process for setting up the similar audiences feature on your AdWords campaign. In previous presentations, Google had discussed the previous 2 of the 3 steps, Identify and Re-Engage for how you can find potential customers and drive them to take action after clicking on your ad. In this presentation, Google will be focusing on the third step, Expand, that will allow you to extend your reach to additional qualified users who have never interacted with you before. Important Note: Before discussing how expanding your reach to similar audiences can benefit your campaign, Google stresses the importance of using remarketing lists. This is because: 96% of people who visit website without taking any action. 84% of people on remarketing lists will be re-served within a month. Reaching New Users: Similar Audiences In Google’s marketing funnel, similar audiences plays a big part in influencing consideration. With similar audiences, you will be able to find new audiences who share characteristics with your website visitors. After showing interest and clicking on your ad, you will then be able to drive action and grow loyalty from them. So within your remarketing lists, Google will choose new users who “look” like them, thus, developing your similar audiences list. This...
How to Grow Your Business with YouTube Video Ads

How to Grow Your Business with YouTube Video Ads

Video Ad Creation and Management Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing agencies, like Proceed Innovative, around the country to help set up and manage video marketing campaigns for businesses that may not have the time or resources to do it themselves. As a proud Google Partner, Proceed Innovative has years of experience in the field of digital marketing, specifically with search engine optimization (SEO), paid advertising (AdWords), and web design. When working with us, we will not only create an optimized campaign but implement a number of strategies over time to deliver qualified results. If you have any questions regarding the Google presentation, please don’t hesitate to reach out to our digital marketing experts for help! How Video Plays into Today’s Consumer Journey The presentation began with speaker Bart, a regional product specialist, who discussed how video plays into today’s consumer journey. He also demonstrated how businesses can take advantage of YouTube, the video search engine giant, to drive performance from their video ads. Taking Video from Attention to Action Bart begins his presentation by stating that video is the most powerful story-telling platform used for advertising today, using sight, sound, and motion. He explains that search captures people, but video moves people. With video, companies are able to: Tell their story Demonstrate their competitive advantage What makes their product/service special Drive strong business results Bart continues that Google is also optimizing their search results to feature videos on...
What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation

What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation

In Google’s latest Academy on Air presentation that discussed the basics of machine learning, the audience gained several insights into all of the following: What is machine learning How machine learning works How machine learning helps marketers How businesses and customer use machine learning How machine learning is involved in Google’s products How your business can take advantage of machine learning Overall, Google wants everyone to become more familiar with this trend, despite them using it everyday without realizing it. They also wanted to point out the amount of benefits when taking advantage of the opportunity, whether it is improving the ROI for businesses or adding more convenience to customer’s lives. With this presentation, it was Google’s goal to increase the overall awareness of machine learning while urging users to take advantage of the amount of opportunities created from this concept. What is Machine Learning? Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. The term isn’t as young as we think it may be. In fact, machine learning has been involved in our lives for years without us realizing it. A few examples of machine learning that exist nowadays include: SoundCloud’s “The Upload” using machine learning to find new tracks that you may like. Intuit using machine learning to make Expense Management for the self-employed more convenient. Microsoft using machine learning to help their customers deal with the latest trends in their industry. Business startups learning how they can apply machine learning to help their customers make better decisions. How Does Machine...