2018 SEO Trends to Look Out For

2018 SEO Trends to Look Out For

The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year.  User behavior is constantly evolving as more people turn to their mobile devices for online searches and browsing, and Google’s updates and algorithm changes continue to affect the way websites are crawled and ranked.  At the beginning of each year, people across the SEO marketing industry speculate on what new trends will emerge in the coming year. The SEO trends discussed below are the most likely to emerge and affect the SEO landscape in 2018. It is important for online marketers and business owners to be aware of these possible major SEO trends so they can prepare and adjust their marketing strategies. If you need assistance adjusting or implementing a digital marketing strategy for your business, there are Google certified SEO marketing agencies that can help. Continued Rise of Voice Search Voice search is quickly becoming the preferred way to make online searches as it experienced a massive jump in 2017.  The use of voice search started when the feature became common on smartphones, and the rise in popularity of devices such as Amazon Alexa and Google Home has helped it grow.  Approximately 20 percent of Google searches are currently done using voice search and ComScore expects half of all searches to be done through voice search by 2020.  Voice search has made enough of a mark on the SEO industry already that industry professionals must acknowledge and account for its use. The biggest impact that voice search will have on SEO marketing is the use of keywords.  Search queries...