The Importance of Email Preview Text

The Importance of Email Preview Text

Many email marketers carefully write and design their emails to have the exact message that they want to convey to their audience and a look that appeals to the recipients.  However, most people get a lot of emails in a day and have a limited amount of time to check and read them.  If the messages from your email campaign are never opened because they get buried in people’s inboxes, then the design and content of your emails makes little difference.  As an email marketer you may be wondering, “How do I make my emails stand out in the inboxes of those on my email list to help improve the open rate?” One of the most effective ways to improve the open rate of your email marketing campaigns is with preview text.  The preview text is an often-ignored aspect of email marketing, but using it properly can entice more of the recipients on your email lists to open and read your messages.   This guide explains what email preview text is, why it is important, and the best ways to use preview text to improve the open rate of your email marketing campaign. Email Preview Text – What is it? Email preview text, or the pre-header, is the text that is visible in most email inboxes after the sender and subject lines that introduces the content of the message.  The preview text is often extracted right from the email message, but marketers can also create unique preview text for a more effective or enticing introduction.  The purpose of writing unique preview text is to inform the recipients of the main...