Success is in Your SEO Keywords

Success is in Your SEO Keywords

Statistics show that people are most likely to search online with 2 or 3 words. So, the challenge is to figure out the 2 or 3 keywords that will bring your customers to your web page. What are SEO Keywords? A keyword or keyword phrase is any word or words that a person might key into a search engine to locate a web site. Keyword selection is the foundation for your website’s Search Engine Optimization (SEO) and success with Google. Google can only recognize your website as being relevant to your desired keyword phrases. If you use the right SEO keywords as part of your website copy and links, Google will be sending you qualified traffic and your site will be successful. If not, you will miss out on the valuable search engines’ traffic you are trying to obtain. This may sound very simple but most websites seem to miss out on properly using the keyword phrases they are trying to target. The most important part of optimizing your website is the selection and implementation of the keywords. There are different tools available to help you research possible keywords and phrases for your site. The best way to select the right group of SEO keywords is to start with the ones you think are good and get additional recommendations using one of the keyword selection tools. Some of them are: “WordTracker” and “Keyword Discovery”. Both are paid tools but a free trial is available. A free one is Google AdWords Keyword Tool. Enter your initial keywords list and analyze synonyms and additional suggestions by Google. Keep in mind the...
Search Engine Optimization (SEO) 101

Search Engine Optimization (SEO) 101

What is SEO Search Engine Optimization, also called Natural or Organic Optimization or simply SEO, involves making your website as visible and accessible as possible for search engine spiders and for your visitors. The goal of an SEO program is to position your website in the top ten (to thirty) results on Google SERP (Search Engine Results Page) when a client enters a specific keyword phrase. For example: If you enter “Top honeymoon destinations” in Google you will get many similar results. The right column with white background represents organic listings. SEO Process SEO is one of the most effective online marketing strategies you can employ. You pay nothing to Google when someone clicks on your link, unlike other forms of advertising such as pay-per-click. However, it takes time, skills, and expertise to position your website so it is visible. SEO is important if you want to give it the prominence it deserves. Even seasoned marketers need to chose the right team in order to insure a successful SEO project. Google uses a special algorithm to evaluate each website. Although the exact search engine algorithm is confidential, there are well-known elements that will contribute to the rankings. There are three categories: Website level elements include: architecture of the site, menu(s), the technology your website uses, domain names, internal links, etc. Web page level elements include page title, page description, copy, file name, meta data, etc. External links. SEO is a process or a sequence of steps that, in most cases, include: Evaluating the current visibility of your website and current organic traffic, running competitive reports and evaluating your competitors....