No matter what type of business you operate, it is difficult to be successful without effective marketing. A good marketing strategy introduces your brand to your customers and keeps them informed about what you offer. Businesses that implement an effective...
When searching for a product or service or for general information, more than 9 out of 10 people conduct their search on Google over another search engine. Google no doubt has a stranglehold on the search engine market that is still going strong into 2024. However,...
Google was launched in 1998 and it didn’t take long for it to become the most popular search engine in the world. Over the nearly three decades we have been using Google, the search engine results pages (SERPs) have gone through many changes. We use Google so much...
Every time Google implements algorithm updates, the landscape of SEO marketing inevitably changes. Earlier in 2023, Google completed three updates, the April 2023 Review Update, the March 2023 Core Update, and the February 2023 Product Review Update. The changes to...
The use of artificial intelligence (AI) has exploded recently as AI technology can be used to create so many things from videos and textual content to emails, blog structures, and even poetry. The capabilities of AI will only become more sophisticated, and people are...
