by Proceed Innovative | May 19, 2020 | Blog, Local SEO, SEO
There is no denying that the COVID-19 pandemic has drastically changed the world. Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus. Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business. One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete. For small businesses to survive during the pandemic, they need to adjust their marketing approach. The worst thing a small business can do is try to wait out the storm and hope things return to normal. As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business. Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic. Businesses that do not adjust to...
by Proceed Innovative | Aug 13, 2019 | Blog, SEO
The internet has become the main marketplace for those seeking all types of products and services which makes SEO success more important by the day. Like the traditional marketplaces that came before it, the digital marketplace is constantly changing, and it is up to businesses to adjust their SEO strategies to keep up with the changes and their competitors. However, what makes the online marketplace much different from the pre- or non-internet marketplace is that the technology and the way businesses can and do advertise are changing at an incredible rate. The other major difference is that your business competes against more competitors as the bar to build a website and establish an online presence is lower than it has ever been. To find true success with SEO marketing, businesses have to devote more time and resources to not only run a successful, multi-faceted SEO campaign, but also exert continuous effort to keep up with the changing digital marketing place as well as their competitors. The Increasing Difficulty of SEO Implementing a successful SEO strategy becomes more difficult each day. One of the reasons being Google always adjusting and updating its algorithm with the purpose of providing its users with valuable, relevant content. Each time there is an algorithm update, certain SEO strategies that were once considered good strategies may need to be re-evaluated or changed. The other main reason making SEO success difficult is having many competitors online. In the earlier days of the internet, not many businesses invested the time and resources to build a website and online presence. Now almost every business has a website because...
by Proceed Innovative | May 24, 2016 | Blog, SEO
What is SEO? Search engine optimization (SEO) is a 65-billion-dollar industry that originated in the 1990’s when the first search engines were created. This industry is dedicated to helping a website reach its full potential in order to attract the most views and generate more sales leads or online orders. This is done by optimizing its content so that the website can appear higher in search rankings. Search engine optimization is vital to many businesses that want to create brand recognition and attract more customers. In order to ensure that SEO brings you success, we have put together this seven step SEO guide to use and to grow your business with good SEO strategies. 1. Discover your Audience Your SEO marketing strategy can be effective only if you know your audience well enough to appeal to them. This is especially true for companies in niche markets that offer products or services that appeal to specific interests. Many potential customers may be turned off by a business that does not “speak their language” which makes it important to research your audience and learn their wants, needs, and even vocabulary. 2. Find Optimal Keywords Attracting new customers can be the most difficult part in growing your business. There are many different ways to attract customers to your site, however, one of the most effective ways is to be listed as one of the top three results when your customer searches products and services related to your business. Businesses that are ranked in the top three results get 33% more traffic than those who are listed at the bottom of the page. ...
by Proceed Innovative | Jan 26, 2016 | Blog, SEO
The importance of SEO cannot be overstated as the majority of business transactions begin as an internet search and according to the online advertising network Chitika, the top listing on a search engine results page (SERP) attracts 92 percent of the total traffic from a given search. More companies are understanding the importance of search engine marketing (SEM) to their overall marketing goals and many have even hired staff to handle certain SEO roles in house. Effective search engine marketing is multi-faceted and requires a team to work on a combination of SEO strategies that each help to achieve a company’s marketing goals. This guide defines the essential SEO roles that a company must assign in order to effectively manage their search engine marketing. Content Writing Content writing is widely considered the most important aspect of search engine marketing as demonstrated by the time honored SEO industry saying, “Content is king.” Short forms of content shared over social media networks do not bring in as much search traffic as more valuable, long-form content, leading to a growth in available jobs for content writers. Many companies have caught on to this trend, hiring in-house staff writers and guest bloggers to create engaging, long-form content that their audience will find valuable. Not all content writers hired for the marketing department of a company are acquainted with the basics of SEO which could result in the creation of keyword-heavy content. It is important for content writers to understand that the keywords are secondary to creating quality content that should address and solve a problem and be presented in a way that it...
by Proceed Innovative | Apr 12, 2014 | Newsletters, SEO
Many marketing teams invest time and money into designing a new website. Then the new site goes live and very little happens. What are the missing pieces? Website redesign can be a difficult, long, and expensive process. This is a list of five web design tips to guide and help you through the process of launching a new and successful web site. Step 1. Determine what performs well on your current website. How many potential customers are finding you online? Why or why not are visitors contacting you? What do your visitors like about your web design and what is turning them off? Step 2. Redesign your web site in a better way – research the keywords your potential clients are searching for. Design the site to provide information your customers are looking for quickly. Do not waste their time with long flash elements or a loud music. Make these elements optional. Step 3. Research your online competitors. What possibly you could learn from their websites? What elements of their site are stealing away your customers? Contact Proceed Innovative – your Search Engine Optimization Firm – for a free competitor and market opportunity analysis. Step 4. Work with your web developers to determine how to make the new web design as search friendly as possible. Step 5. Develop and implement a marketing plan that will help you reach your online marketing goals. There are many online marketing programs to promote your new web site and it can be difficult to determine which one to start with. Three of the most popular are Local Search, Organic Search Engine Optimization (SEO)...
