Google Dominates Worldwide Search Engine Market Share

Google Dominates Worldwide Search Engine Market Share

Google has become such a big part of everyday life in the last 20 years.  What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis.  The fact that the word “google” has become a verb to look things up online shows just how big of an entity it has become. It should come as a surprise to no one that Google has the biggest chunk of the worldwide search engine market share.  In fact, Google dominates the market share with Bing coming in as a very distant second.  The numbers show that throughout the world, 9 out of 10 people go to Google when conducting any type of search on the internet. Google’s share of the market is so huge, that digital marketing agencies tailor their search engine optimization (SEO) and web design services specifically to help websites rank well in Google’s search results.  At Proceed Innovative, our goal is to help our clients get found on Google and everything we do, including web design, SEO, content creation, and PPC management, is done with Google’s best practices in mind. With Google taking more than 90 percent of the worldwide search engine market share, the importance of having your business rank well in the Google search results is obvious.  Our digital marketing experts at Proceed Innovative can help businesses improve their online visibility and Google rankings through the web design and SEO services we offer.  As a certified Google Partner, we at Proceed Innovative understand and implement Google’s best practices to help...
The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

There is no denying that the COVID-19 pandemic has drastically changed the world.  Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus.  Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business.  One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete.  For small businesses to survive during the pandemic, they need to adjust their marketing approach.  The worst thing a small business can do is try to wait out the storm and hope things return to normal.  As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business.  Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic.  Businesses that do not adjust to...
Why SEO Success Requires a Continuous Effort

Why SEO Success Requires a Continuous Effort

The internet has become the main marketplace for those seeking all types of products and services which makes SEO success more important by the day.  Like the traditional marketplaces that came before it, the digital marketplace is constantly changing, and it is up to businesses to adjust their SEO strategies to keep up with the changes and their competitors. However, what makes the online marketplace much different from the pre- or non-internet marketplace is that the technology and the way businesses can and do advertise are changing at an incredible rate.  The other major difference is that your business competes against more competitors as the bar to build a website and establish an online presence is lower than it has ever been. To find true success with SEO marketing, businesses have to devote more time and resources to not only run a successful, multi-faceted SEO campaign, but also exert continuous effort to keep up with the changing digital marketing place as well as their competitors. The Increasing Difficulty of SEO Implementing a successful SEO strategy becomes more difficult each day.  One of the reasons being Google always adjusting and updating its algorithm with the purpose of providing its users with valuable, relevant content.  Each time there is an algorithm update, certain SEO strategies that were once considered good strategies may need to be re-evaluated or changed. The other main reason making SEO success difficult is having many competitors online.  In the earlier days of the internet, not many businesses invested the time and resources to build a website and online presence.  Now almost every business has a website because...
Success is in Your SEO Keywords

Success is in Your SEO Keywords

Statistics show that people are most likely to search online with 2, 3 or more words. So, the challenge is to figure out the keywords that will bring your customers to your web page. What are SEO Keywords? A keyword or keyword phrase is any word or words that a person might key into a search engine to locate a web site. Keyword selection is the foundation for your website’s Search Engine Optimization (SEO) and success with Google. Google can only recognize your website as being relevant to your desired keyword phrases. If you use the right SEO keywords as part of your website copy and links, Google will be sending you qualified traffic and your site will be successful. If not, you will miss out on the valuable search engines’ traffic you are trying to obtain. This may sound very simple but most websites seem to miss out on properly using the keyword phrases they are trying to target. The most important part of optimizing your website is the selection and implementation of the keywords. There are different tools available to help you research possible keywords and phrases for your site. The best way to select the right group of SEO keywords is to start with the ones you think are good and get additional recommendations using one of the keyword selection tools. A free one is Google Keyword Planner. Enter your initial keywords list and analyze synonyms and additional suggestions by Google. Keep in mind the number of searches and competitors. A good SEO keyword has a high number of searches and a low number of competitors....
7 Steps to Ensure that SEO Brings You Success

7 Steps to Ensure that SEO Brings You Success

What is SEO? Search engine optimization (SEO) is a 65-billion-dollar industry that originated in the 1990’s when the first search engines were created.  This industry is dedicated to helping a website reach its full potential in order to attract the most views and generate more sales leads or online orders.  This is done by optimizing its content so that the website can appear higher in search rankings.  Search engine optimization is vital to many businesses that want to create brand recognition and attract more customers.  In order to ensure that SEO brings you success, we have put together this seven step SEO guide to use and to grow your business with good SEO strategies. 1. Discover your Audience Your SEO marketing strategy can be effective only if you know your audience well enough to appeal to them.  This is especially true for companies in niche markets that offer products or services that appeal to specific interests.  Many potential customers may be turned off by a business that does not “speak their language” which makes it important to research your audience and learn their wants, needs, and even vocabulary. 2. Find Optimal Keywords Attracting new customers can be the most difficult part in growing your business.  There are many different ways to attract customers to your site, however, one of the most effective ways is to be listed as one of the top three results when your customer searches products and services related to your business.  Businesses that are ranked in the top three results get 33% more traffic than those who are listed at the bottom of the page. ...