Why SEO Success Requires a Continuous Effort

Why SEO Success Requires a Continuous Effort

The internet has become the main marketplace for those seeking all types of products and services which makes SEO success more important by the day.  Like the traditional marketplaces that came before it, the digital marketplace is constantly changing, and it is up to businesses to adjust their SEO strategies to keep up with the changes and their competitors. However, what makes the online marketplace much different from the pre- or non-internet marketplace is that the technology and the way businesses can and do advertise are changing at an incredible rate.  The other major difference is that your business competes against more competitors as the bar to build a website and establish an online presence is lower than it has ever been. To find true success with SEO marketing, businesses have to devote more time and resources to not only run a successful, multi-faceted SEO campaign, but also exert continuous effort to keep up with the changing digital marketing place as well as their competitors. The Increasing Difficulty of SEO Implementing a successful SEO strategy becomes more difficult each day.  One of the reasons being Google always adjusting and updating its algorithm with the purpose of providing its users with valuable, relevant content.  Each time there is an algorithm update, certain SEO strategies that were once considered good strategies may need to be re-evaluated or changed. The other main reason making SEO success difficult is having many competitors online.  In the earlier days of the internet, not many businesses invested the time and resources to build a website and online presence.  Now almost every business has a website because...
7 Steps to Ensure that SEO Brings You Success

7 Steps to Ensure that SEO Brings You Success

What is SEO? Search engine optimization (SEO) is a 65-billion-dollar industry that originated in the 1990’s when the first search engines were created.  This industry is dedicated to helping a website reach its full potential in order to attract the most views and generate more sales leads or online orders.  This is done by optimizing its content so that the website can appear higher in search rankings.  Search engine optimization is vital to many businesses that want to create brand recognition and attract more customers.  In order to ensure that SEO brings you success, we have put together this seven step SEO guide to use and to grow your business with good SEO strategies. 1. Discover your Audience Your SEO marketing strategy can be effective only if you know your audience well enough to appeal to them.  This is especially true for companies in niche markets that offer products or services that appeal to specific interests.  Many potential customers may be turned off by a business that does not “speak their language” which makes it important to research your audience and learn their wants, needs, and even vocabulary. 2. Find Optimal Keywords Attracting new customers can be the most difficult part in growing your business.  There are many different ways to attract customers to your site, however, one of the most effective ways is to be listed as one of the top three results when your customer searches products and services related to your business.  Businesses that are ranked in the top three results get 33% more traffic than those who are listed at the bottom of the page. ...
Defining and Assigning Search Marketing Roles within your Company

Defining and Assigning Search Marketing Roles within your Company

The importance of SEO cannot be overstated as the majority of business transactions begin as an internet search and according to the online advertising network Chitika, the top listing on a search engine results page (SERP) attracts 92 percent of the total traffic from a given search.  More companies are understanding the importance of search engine marketing (SEM) to their overall marketing goals and many have even hired staff to handle certain SEO roles in house.  Effective search engine marketing is multi-faceted and requires a team to work on a combination of SEO strategies that each help to achieve a company’s marketing goals.  This guide defines the essential SEO roles that a company must assign in order to effectively manage their search engine marketing. Content Writing Content writing is widely considered the most important aspect of search engine marketing as demonstrated by the time honored SEO industry saying, “Content is king.”  Short forms of content shared over social media networks do not bring in as much search traffic as more valuable, long-form content, leading to a growth in available jobs for content writers.  Many companies have caught on to this trend, hiring in-house staff writers and guest bloggers to create engaging, long-form content that their audience will find valuable. Not all content writers hired for the marketing department of a company are acquainted with the basics of SEO which could result in the creation of keyword-heavy content.  It is important for content writers to understand that the keywords are secondary to creating quality content that should address and solve a problem and be presented in a way that it...
5 Marketing Tips to Make Your Website Your Best Salesman

5 Marketing Tips to Make Your Website Your Best Salesman

Many marketing teams invest time and money into designing a new website. Then the new site goes live and very little happens. What are the missing pieces? Website redesign can be a difficult, long, and expensive process. This is a list of five web design tips to guide and help you through the process of launching a new and successful web site. Step 1. Determine what performs well on your current website. How many potential customers are finding you online? Why or why not are visitors contacting you? What do your visitors like about your web design and what is turning them off? Step 2. Redesign your web site in a better way – research the keywords your potential clients are searching for. Design the site to provide information your customers are looking for quickly. Do not waste their time with long flash elements or a loud music. Make these elements optional. Step 3. Research your online competitors. What possibly you could learn from their websites? What elements of their site are stealing away your customers? Contact Proceed Innovative – your Search Engine Optimization Firm – for a free competitor and market opportunity analysis. Step 4. Work with your web developers to determine how to make the new web design as search friendly as possible. Step 5. Develop and implement a marketing plan that will help you reach your online marketing goals. There are many online marketing programs to promote your new web site and it can be difficult to determine which one to start with. Three of the most popular are Local Search, Organic Search Engine Optimization (SEO)...
Search Engine Marketing – Google Analytics

Search Engine Marketing – Google Analytics

If you would like to see how visitors navigate your website, where they come from and how often they visit, you should sign up for Google Analytics. The program is offered by Google and provides advanced website traffic statistics. Google Analytics can improve your Search Engine Marketing (SEM) efforts. The various Google Analytics (GA) reports can tell you everything you possibly want to know about your website traffic, including: Which marketing initiatives are the most effective for your site? Why and at what point are visitors leaving your website? Is your website design driving people away? Where are the site visitors coming from? What do people do while visiting your site? What keywords do people use to find your site? How to get started If you do not have a Google account, follow the steps below (otherwise login to your Google Account and choose “Analytics” in “Services”). Go to Google Business Solutions Choose “Analytics” Signup for your free account Note: If you already have AdWords Pay-per-Click account, login and choose the “Analytics” tab. Follow the steps to create your analytics account and generate the GA tracking code. Add the tracking code to your website (based on the technology of your website). Advanced features in Google Analytics: Funnel Visualization Advance Segmentation Custom Report Motion Charts Contact us for more information on how to create your Google analytics account and start attracting most desirable prospects, using advertising copy, optimized landing pages and content that make the most money for you. If your have a specific question or would like to discuss another search marketing topic, please post it on our blog...