Customer feedback has always been important for businesses that want to provide the best possible products and services. In the past, the reputation of a business relied mostly on word of mouth and reviews through customer surveys. Now with many outlets online for...
On September 1, 2016, Google launched an algorithm update that has affected local search and the appearance of Google business listings in the search results. According to Joy Hawkins of Search Engine Land, the new Google update seems to mostly affect the ranking of...
The internet has evolved at a staggering rate in the past few years. People can purchase products or services from businesses all over the world regardless of where they live or where the business is located. However, despite this there are some businesses which...
Google has made a clear attempt to localize its searches over the past couple of years to show users a list of related businesses in their area when they search for a particular product or service. This makes it especially important for businesses to make sure that...
The tipping point has finally been reached as more local business searches are done on mobile phones and other devices than on computers. Consumers are on the go when they conduct local searches looking for a certain business and because this type of search has...
Traditionally, search engine optimization (SEO) has been utilized to help businesses boost their search engine rankings by optimizing their website with relevant keywords. However, as internet searches are becoming more local in nature and more consumers are...