10 Web Design Mistakes You Must Avoid for Better ROI

10 Web Design Mistakes You Must Avoid for Better ROI

The majority of those looking to make a purchase for products or services start their journey by searching online.  Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for.  Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building.  This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers.  Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services.  If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services.  When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles.  If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business.  By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
Website Redesign – SEO Tips to Get the Best ROI for Your Website

Website Redesign – SEO Tips to Get the Best ROI for Your Website

Your company’s website is often what introduces your potential customers to your brand and your products or services.  When people need a particular product or service, they will get on Google, usually from a mobile device, and search for the product or service, visiting the first several websites that appear in the search engine results pages (SERPs).  This makes it important for your website to deliver on several fronts: rank on the first page of Google; have a modern design, fast loading time, high usability, and most importantly, mobile responsiveness. If your company’s website has an outdated design in appearance and/ or functionality, you should consider updating the website design.  Users will bounce from a website quickly if the navigation is confusing, if it loads slowly, or if it does not display properly on mobile devices.  Having a smooth, functional website design is crucial for retaining organic traffic that comes in through searches for your products and services. When updating the design of your website, you need to plan the design with search engine optimization (SEO) principles in mind.  Redesigning your website is much more than a cosmetic undertaking, the changes you make to your website must be SEO friendly to retain or improve your rankings in the SERPs. Implementing changes in the design and functionality of your website can undo the progress your website has made from an SEO standpoint.  Your website has been crawled and indexed by Google to appear in the SERPs and if you make changes to the design of your website that override the infrastructure, internal links, or content, this could hurt your SEO...
RestorationMasterFinder.com Has a New Look

RestorationMasterFinder.com Has a New Look

Proceed Innovative Launches Newly Redesigned Lead Generation Website At Proceed Innovative, we have been providing SEO, lead generation, and web design services for businesses nationwide since 2003.  Our SEO experts are focused on helping our clients achieve their digital marketing goals by ensuring that they have well-designed, fully optimized websites that will help attract more search traffic and generate more leads and conversions.  As a digital marketing agency and web design company, it is also important for us to keep our own websites highly optimized and functional with a fresh, user-friendly design. We are excited to announce the launch of our redesigned lead generation website RestorationMasterFinder.com (RMF).  The new RMF design has all the features of a competitive contemporary digital marketplace with the ability to grow.  The responsive layout is one key feature of the website that makes it easy for mobile users to experience the full functionality of the website.  RMF’s customers and traffic have been growing rapidly in recent years and the new site was designed to accommodate this and future growth. About RestorationMasterFinder.com RestorationMasterFinder.com, or RMF, is a lead generation website built and developed by the web design team at Proceed Innovative.  The purpose of this website is to connect customers to qualified businesses in the disaster restoration, furniture restoration and cleaning industries.  RMF has been very successful at generating leads for our business clients and the redesign will improve the website’s performance and ensure future success. RMF consists of geo-based micro-sites that are highly optimized to improve the ROI for featured businesses.  The site also makes it easy for customers to connect to a qualified...