by Proceed Innovative | Jun 16, 2020 | Blog, SEO, Web Design
Proceed Innovative has had the pleasure of working with Northwest Compass to optimize their website with a sleek design and clear navigation. Our team volunteered to take on this project to help the Chicagoland community respond to the novel coronavirus pandemic. Who is Northwest Compass? Northwest Compass is a non-profit organization providing emergency and educational services for anyone vulnerable or in crisis. They deliver services to those in need by building community partnerships, following their core values. Their core values include: Cultural competency Organizational partnerships Mutually agreeable goals Program excellence Accountability Suspending judgment and demonstrating empathy Solution focused-motivational interviewing After identifying the mission and core values of your non-profit organization, they should be reflected on your website. The company’s promise is the first step to communicating with the audience, then showing the hard work behind it. This is where web design comes in, a great opportunity to visually showcase your work. Web design is an unspoken language, which tells your audience about who you are. The two main goals are to make your website appealing and easy to navigate. Here are some SEO tips: 1. Making your website appealing. Trust and Professionalism Creating a website can be the first step to an online presence, yet optimization is a constant task that may be hard to continuously manage. It is important to integrate core values into a clear design. You should also stay consistent with your mission to have a positive brand perception. Consistency is the key to building trust and exemplifying professionalism with your audience. Northwest Compass is clear and concise with information an online visitor may need. Keep...
by Proceed Innovative | Jun 5, 2020 | Blog, Web Design
You’re probably wondering why, despite seemingly positive optimization results in the form of increased traffic to your website, your sales aren’t anywhere near where you want them to be. In all likelihood, it has something to do with your web design. Web design does more than just make a website look good. It can also influence visitors to provide you leads and eventually, those much-desired conversions, which could come in the form of a filled contact form, a newsletter subscription, and of course, sales of your product or service. So how can you tweak your web design in a way that will increase your chances of driving sales to your business? Here are some tips. Shorten the contact form Your contact form is your website’s primary lead generation tool. When it asks for too much information, it becomes a long one, and no one really likes or has the time filling in lengthy forms. If possible, ask only for the names, email addresses, and zip codes of your visitors. With such a short contact form, users will be more likely to fill it out willingly. Use a bit of color psychology Have you ever noticed how stores holding clearance sales almost always use red for its billboards and other marketing materials? Red is good at creating a sense of urgency. Other colors also appeal to certain demographics. So take a closer look at your target market and try to use colors on your website that may elicit a positive response from them. Put your call-to-action (CTA) button somewhere prominent It’s your CTA or call-to-action button that people have to...
by Proceed Innovative | Jan 23, 2020 | Blog, SEO, Web Design
Getting good traffic to your website is not easy to do. It takes effective technical SEO strategies and website promotion to get your website to rank well in the search engine results pages (SERPs) and help attract more relevant traffic. Once you start getting good traffic to your website, you will want to make sure that visitors will stay and further explore your site. One of the best ways to reduce your bounce rate and keep users exploring your site is with good website navigation. The website navigation is the means by which visitors to your site move between the internal pages. If the navigation is clear and easy to use, visitors will find more pages within your website, including your products and services pages, which will help increase your conversion rate. If the navigation of your website is confusing or is not functioning properly, then visitors will quickly leave your site. Ensuring that your website has good, functional navigation is important because it increases the user-friendliness of your website and helps search engines like Google crawl your entire site. In this guide, we will discuss the best ways to improve the navigation of your website to help your visitors seamlessly move between the internal pages. Understanding Website Navigation In order to improve the navigation of your website, you must understand what website navigation is and what it is supposed to accomplish. Website navigation refers to the links that connect the pages within your website. It is with these links that users move between your internal pages to find all the pages within your website. Navigation links are commonly...
by Proceed Innovative | Nov 5, 2019 | Blog, SEO, Web Design
The majority of those looking to make a purchase for products or services start their journey by searching online. Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for. Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building. This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers. Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services. If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services. When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles. If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business. By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
by Proceed Innovative | May 14, 2019 | Blog, SEO, Web Design
Your company’s website is often what introduces your potential customers to your brand and your products or services. When people need a particular product or service, they will get on Google, usually from a mobile device, and search for the product or service, visiting the first several websites that appear in the search engine results pages (SERPs). This makes it important for your website to deliver on several fronts: rank on the first page of Google; have a modern design, fast loading time, high usability, and most importantly, mobile responsiveness. If your company’s website has an outdated design in appearance and/ or functionality, you should consider updating the website design. Users will bounce from a website quickly if the navigation is confusing, if it loads slowly, or if it does not display properly on mobile devices. Having a smooth, functional website design is crucial for retaining organic traffic that comes in through searches for your products and services. When updating the design of your website, you need to plan the design with search engine optimization (SEO) principles in mind. Redesigning your website is much more than a cosmetic undertaking, the changes you make to your website must be SEO friendly to retain or improve your rankings in the SERPs. Implementing changes in the design and functionality of your website can undo the progress your website has made from an SEO standpoint. Your website has been crawled and indexed by Google to appear in the SERPs and if you make changes to the design of your website that override the infrastructure, internal links, or content, this could hurt your SEO...
