by Proceed Innovative | Jan 23, 2020 | Blog, SEO, Web Design
Getting good traffic to your website is not easy to do. It takes effective technical SEO strategies and website promotion to get your website to rank well in the search engine results pages (SERPs) and help attract more relevant traffic. Once you start getting good traffic to your website, you will want to make sure that visitors will stay and further explore your site. One of the best ways to reduce your bounce rate and keep users exploring your site is with good website navigation. The website navigation is the means by which visitors to your site move between the internal pages. If the navigation is clear and easy to use, visitors will find more pages within your website, including your products and services pages, which will help increase your conversion rate. If the navigation of your website is confusing or is not functioning properly, then visitors will quickly leave your site. Ensuring that your website has good, functional navigation is important because it increases the user-friendliness of your website and helps search engines like Google crawl your entire site. In this guide, we will discuss the best ways to improve the navigation of your website to help your visitors seamlessly move between the internal pages. Understanding Website Navigation In order to improve the navigation of your website, you must understand what website navigation is and what it is supposed to accomplish. Website navigation refers to the links that connect the pages within your website. It is with these links that users move between your internal pages to find all the pages within your website. Navigation links are commonly...
by Proceed Innovative | Nov 5, 2019 | Blog, SEO, Web Design
The majority of those looking to make a purchase for products or services start their journey by searching online. Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for. Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building. This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers. Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services. If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services. When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles. If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business. By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
by Proceed Innovative | May 14, 2019 | Blog, SEO, Web Design
Your company’s website is often what introduces your potential customers to your brand and your products or services. When people need a particular product or service, they will get on Google, usually from a mobile device, and search for the product or service, visiting the first several websites that appear in the search engine results pages (SERPs). This makes it important for your website to deliver on several fronts: rank on the first page of Google; have a modern design, fast loading time, high usability, and most importantly, mobile responsiveness. If your company’s website has an outdated design in appearance and/ or functionality, you should consider updating the website design. Users will bounce from a website quickly if the navigation is confusing, if it loads slowly, or if it does not display properly on mobile devices. Having a smooth, functional website design is crucial for retaining organic traffic that comes in through searches for your products and services. When updating the design of your website, you need to plan the design with search engine optimization (SEO) principles in mind. Redesigning your website is much more than a cosmetic undertaking, the changes you make to your website must be SEO friendly to retain or improve your rankings in the SERPs. Implementing changes in the design and functionality of your website can undo the progress your website has made from an SEO standpoint. Your website has been crawled and indexed by Google to appear in the SERPs and if you make changes to the design of your website that override the infrastructure, internal links, or content, this could hurt your SEO...
by Proceed Innovative | Apr 22, 2019 | Blog, Web Design
Proceed Innovative Launches Newly Redesigned Lead Generation Website At Proceed Innovative, we have been providing SEO, lead generation, and web design services for businesses nationwide since 2003. Our SEO experts are focused on helping our clients achieve their digital marketing goals by ensuring that they have well-designed, fully optimized websites that will help attract more search traffic and generate more leads and conversions. As a digital marketing agency and web design company, it is also important for us to keep our own websites highly optimized and functional with a fresh, user-friendly design. We are excited to announce the launch of our redesigned lead generation website RestorationMasterFinder.com (RMF). The new RMF design has all the features of a competitive contemporary digital marketplace with the ability to grow. The responsive layout is one key feature of the website that makes it easy for mobile users to experience the full functionality of the website. RMF’s customers and traffic have been growing rapidly in recent years and the new site was designed to accommodate this and future growth. About RestorationMasterFinder.com RestorationMasterFinder.com, or RMF, is a lead generation website built and developed by the web design team at Proceed Innovative. The purpose of this website is to connect customers to qualified businesses in the disaster restoration, furniture restoration and cleaning industries. RMF has been very successful at generating leads for contractors and the redesign will improve the website’s performance and ensure future success. RMF consists of geo-based micro-sites that are highly optimized to improve the ROI for featured businesses. The site also makes it easy for customers to connect to a qualified local business...
by Proceed Innovative | Dec 7, 2017 | Blog, SEO, Web Design
Your landing page is designed to generate leads. It may serve other purposes, but its primary function is to draw visitors in and make them think about taking you up on an offer you’re making, whether you’re selling a product or service or inviting them to sign up for an e-book, newsletter, or a webinar. So if you have a landing page that turns out too few leads, it’s probably time to take a closer look and find out why it can’t seem to get the leads that are vital to achieving conversion goals. Here are some of the possible reasons your landing page fails when it comes to generating leads for your business. It’s yawn-inducing The e-book you’re offering may be compelling, but the landing page you’re using to ask people to sign up for it is incredibly boring. The content text and the form are too long, and there are no images to catch the attention of people. Something that uninteresting isn’t likely to attract leads. Sweet and short copy, and even sweeter and shorter form, and striking images will likely be more successful when it comes to drawing in leads. Asking for too much information Ideally, the lead capture form on your landing page should only ask for the name, email address, company, and phone number of the visitor. Anything beyond that and your prospect will likely opt out simply because you’re asking for too much information. As stated in the preceding item, your form should be short and ask only for vital details from your prospect. You didn’t test your form One rule of...
