Google Dominates Worldwide Search Engine Market Share

Google Dominates Worldwide Search Engine Market Share

Google has become such a big part of everyday life in the last 20 years.  What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis.  The fact that the word “google” has become a verb to look things up online shows just how big of an entity it has become. It should come as a surprise to no one that Google has the biggest chunk of the worldwide search engine market share.  In fact, Google dominates the market share with Bing coming in as a very distant second.  The numbers show that throughout the world, 9 out of 10 people go to Google when conducting any type of search on the internet. Google’s share of the market is so huge, that digital marketing agencies tailor their search engine optimization (SEO) and web design services specifically to help websites rank well in Google’s search results.  At Proceed Innovative, our goal is to help our clients get found on Google and everything we do, including web design, SEO, content creation, and PPC management, is done with Google’s best practices in mind. With Google taking more than 90 percent of the worldwide search engine market share, the importance of having your business rank well in the Google search results is obvious.  Our digital marketing experts at Proceed Innovative can help businesses improve their online visibility and Google rankings through the web design and SEO services we offer.  As a certified Google Partner, we at Proceed Innovative understand and implement Google’s best practices to help...
How to Create an Effective SEO Strategy for 2021

How to Create an Effective SEO Strategy for 2021

If the year 2020 has taught us one thing, it is that the online visibility and brand awareness of your business is crucial.  The COVID-19 pandemic has kept people inside more than usual which essentially gives businesses a guaranteed audience online.  If your business has implemented an effective SEO marketing strategy, then those who are looking for your products or services online during the pandemic are much more likely to find your business. Pandemic aside, the trend was already showing more people searching online for products and services than ever before, especially on mobile devices.  If you want to make sure your business appears at or near the top of search engine results pages (SERPs), attracts more organic traffic, and increases revenue to improve your ROI, you need to have a solid, multi-faceted SEO strategy. An SEO strategy is a broad plan that focuses on the big picture, and it is made up of various facets and tasks that all work together to accomplish your larger goals of better visibility and more traffic which will ultimately increase revenue.  The start of the new year is a great time to evaluate your current SEO strategy, consider your online marketing goals, and determine how well your SEO strategy is meeting these goals.  If you find that your SEO strategy is not meeting your goals or that you are not satisfied with the results, you can rework your SEO strategy for 2021. When creating your 2021 SEO strategy, make sure you consider your budget, goals, and timeframe to achieve your goals.  If you do not have the resources within your business to...
The New Google Ranking Factor: Page Experience

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites: page experience.  The Google Page Experience algorithm update is expected to go live early in 2021. In a nutshell, page experience is the perceived experience of users that interact with a web page.  Google measures page experience with a set of metrics referred to as the Core Web Vitals.  Like with all Google updates, it is important for businesses and digital marketers to research and understand the update and make changes to their websites if necessary, so that they will rank well under this new metric.  In this guide, we will discuss page experience and the metrics that measure it, as well as website optimization steps you can take to get your site ready for the update. If you would rather work with a digital marketing expert like Proceed Innovative to ensure that your website is optimized, we provide professional search engine optimization (SEO) services to help your website rank well within the search engine results pages (SERPs). What is Page Experience? According to the developer’s document on page experience from Google, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”  The metrics used to measure page experience include what Google calls Core Web Vitals as well as other search signals that are currently part of the algorithm....
Best Ways to Optimize Your Website for Google Discover

Best Ways to Optimize Your Website for Google Discover

There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results.  The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google.  Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses.  Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience.  One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits.  Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search.  Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...
Is Your Website Up to Date? SEO Audit 2020

Is Your Website Up to Date? SEO Audit 2020

Consumers search for everything online whether they are looking for specific products, a service to be performed, or a place to eat.  This makes a business’s website extremely important as this is often a consumer’s first introduction to a company.  It is one thing to create a visually appealing, user-friendly website that contains valuable information, but it is quite another to have your website perform well from an SEO (Search Engine Optimization) standpoint so that users will find and visit your website. High performing websites that are well-optimized and appear high in search engine results pages (SERPs) will attract more traffic and leads which can lead to high conversion rates and an increase in revenue.  This makes the SEO performance of your website very important for your bottom line.  Even if your website is performing well in the rankings and getting good traffic, you cannot simply let it be.  Changes in search engine algorithms and the improvement of your competitors’ websites can bump your website from its top positions in Google. The best ways to ensure that your website is well presented on Google and other search engines is to constantly monitor its performance and schedule an SEO audit.  SEO audits of your website should be done at least once per year and a good time to remember to do them is at the end of each year. So as 2020 approaches, it is time to review your website’s strengths and weaknesses, fix all SEO and marketing issues, and build up a new marketing and SEO strategy for the new year.  This guide will help you do an SEO...