Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
Voice Search: SEO Tips for Local Businesses

Voice Search: SEO Tips for Local Businesses

Experts in the field of SEO and internet marketing have been saying this for the past couple of years; voice search is quickly growing and becoming the main way that people search online.  In fact, 72% of people who own devices with voice user interfaces (VUIs) are already using these devices each day for voice searches.  These devices make it very easy to quickly search for anything online, including products and services from local businesses. In 2016, Google CEO Sundar Pichai said that 20% of all Google search queries are done with voice search.  ComScore predicts that as much as 50% of online searches will be done with voice search by 2020. Voice search has not yet overtaken traditional search, but its growing prevalence has changed the way that people search online.  It is very important for local businesses to understand how voice search is changing how people look for businesses online so they can optimize their website and marketing strategies to attract more traffic from those using voice search. In this guide, you will learn more about voice search habits and the VUIs that people use for voice search, as well as how to optimize local SEO strategies to put your business in the best position to succeed in the changing landscape of online search. Identifying the Opportunity The majority of voice searches are done on mobile devices which makes them local in nature.  This is very important for businesses to understand if they are trying to attract a local audience.  However, it is also important for business to note how voice search has expanded beyond local mobile...
2018 SEO Trends to Look Out For

2018 SEO Trends to Look Out For

The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year.  User behavior is constantly evolving as more people turn to their mobile devices for online searches and browsing, and Google’s updates and algorithm changes continue to affect the way websites are crawled and ranked.  At the beginning of each year, people across the SEO marketing industry speculate on what new trends will emerge in the coming year. The SEO trends discussed below are the most likely to emerge and affect the SEO landscape in 2018. It is important for online marketers and business owners to be aware of these possible major SEO trends so they can prepare and adjust their marketing strategies. If you need assistance adjusting or implementing a digital marketing strategy for your business, there are Google certified SEO marketing agencies that can help. Continued Rise of Voice Search Voice search is quickly becoming the preferred way to make online searches as it experienced a massive jump in 2017.  The use of voice search started when the feature became common on smartphones, and the rise in popularity of devices such as Amazon Alexa and Google Home has helped it grow.  Approximately 20 percent of Google searches are currently done using voice search and ComScore expects half of all searches to be done through voice search by 2020.  Voice search has made enough of a mark on the SEO industry already that industry professionals must acknowledge and account for its use. The biggest impact that voice search will have on SEO marketing is the use of keywords.  Search queries...